Ditto Personal Use Ebook

Table of Contents

Introduction 4
What is Content? 5
Why is Good Content Important? 6
The Benefits of Content Repurposing 8
Time is Money 8
Kick Start Your SEO 9
Grab a Larger Audience 10
Get Your Message Across Loud and Clear 10
Become an Authority 11
Takeaways for This Section 11
Where to Find Content to Repurpose 13
Look at Your Own Stock of Pre-existing Content 13
Keep an Eye Open for Evergreens 13
It is a Popularity Contest 14
Have You Said Everything You Need To Say? 14
What to Do if You Don’t Already Have Existing Content 15
Takeaways for This Section 15
How to Repurpose Content 17
Conclusion 24

Sample Content Preview

Introduction

Content is king. There is no doubt about the truth of this statement. Good content, in whatever media format you choose, will provide an outstanding return on the investment of time and/or money spent acquiring that content. The problem lies in the addition of the word “good”. While everybody knows good content when they see it, not everybody knows how to produce or obtain content that is actually engaging. So, instead of saying that content is king, perhaps we should be saying that good content is king.

This is where content repurposing comes in. Content repurposing is nothing more than taking good quality content, repurposing its structure and message to get more mileage out of what is already effective. Think of it as a form of media recycling. Instead of manufacturing new content whole cloth, you reuse and recycle the materials contained in previous content to produce brand spanking new content that can be used to great effect in another environment. Content repurposing is a highly effective way to produce or obtain new content that will make your marketing efforts effective.

The purpose of this guide is to show you how to repurpose content easily and quickly. We’ll take a look at the specific benefits that content repurposing brings to the table. These benefits can serve as powerful motivators to begin looking at your content in a more multi-dimensional manner. Next, we’ll take a look at where to find good content to repurpose. You’ll learn that the best content is very often right under your nose. Finally, we’ll take an in-depth look at the techniques used to actually repurpose content. In this section, you’ll learn the tips and tricks used by repurposing pros to reintegrate their content both horizontally and vertically in the marketplace. Best of all, you’ll also learn how to make those tips and tricks work for you and your content.

However, before we begin, let’s take a moment to re-familiarize ourselves with the concept of content – what it is and why it is important. Why? Well, unless you clearly understand what good content consists of and why content is the number one element in any marketing strategy you can’t possibly begin to learn how to repurpose that content. Think of this refresher as an opportunity to build a good foundation for your repurposing efforts. When you have a grasp of the basics, it’s easy to use those basic principles to you advantage when repurposing content.