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Table of Contents
Introduction ……………………………………………………………………… 4
Why selling online is often easier… ………………………………………….. 6
People deal with people ……………………………………………………….12
It’s all about communication… ……………………………………………..12
Don’t neglect your mailing list… ……………………………………………18
What to give your prospects? …………………………………………………22
Easy to answer and very easy to get wrong… …………………………..22
Where and how to find this information? ………………………………..25
How to use your new-found knowledge? …………………………………..32
On your site… …………………………………………………………………32
In your e-mail messages… ………………………………………………….35
The importance of social proof… ……………………………………………..38
Once you’ve made the first sale… ……………………………………………42
Conclusion………………………………………………………………………..51
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Introduction
I guess that most of us have a pretty clear idea of what selling is. After all, once we reach our adult years, most of us have been ‘sold to’ dozens of times already and as we go through life, it’s going to happen again and again, probably with ever increasing frequency.
But familiarity breeds contempt as they say, so let me ask you a question.
Have you ever really sat down and thought exactly what selling is, or have you searched the net for ideas and definitions of exactly what selling is all about?
I ask because as an experiment for this book, I did search the net for ideas and concepts about selling and was quite frankly amazed at the diversification and range of opinions and ideas of what selling really is.
From straightforward dictionary definitions – ‘the exchange of goods for an agreed sum of money’ (from Princeton WordNet) – to some far more detailed and esoteric descriptions, it’s clear that selling means many different things to different people.
Other Details- 2 Ebooks (PDF), 52 Pages
- 1 Salespage (HTML)
- Year Released/Circulated: 2010
- File Size: 5,569 KB
License Details:
[YES] Can be packaged with other products
[YES] Can be offered as a bonus
[YES] Can be added to an e-course or autoresponder
[YES] Can be added to membership sites
[YES] Can sell Resale Rights
[NO] Can be offered through auction sites
[NO] Can sell Private Label Rights