Do’s And Don’ts Of Writing Classified Ads Resale Rights Ebook

Sample Content Preview

DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it, and re-write it for a shorter, money saving effective ad. “Think small”.
DO FOLLOW ALL THE RULES when writing your classified ad. Use these ideas.
Attention Interest Desire Action
DO USE A NAME with each classified ad including your envelopes.
DO NOT CHARGE for sales letters or circulars.
DO BE HONEST with all your classified ad claims.
DO IDENTIFY your product.
DO WRITE YOUR CLASSIFIED AD simple, clear and direct.
DO USE WORDS EVERYONE KNOWS and everyone will understand what your are saying.
DO USE A WORD that will benefit a reader.
DO NOT OVERPRICE your product.
DO ADVERTISE FREQUENTLY. Constant exposure creates a familiar offer with better response.
DO OFFER A MONEY BACK GUARANTEE in your classified ad, sales letter or circular if possible. An excellent sales technique!
DO TEST YOUR AD in 2 or 3 smaller, low cost publications. Record results.
Code each ad.
DO READ PUBLICATIONS that relate to your product. Write for ad rates, paid circulation, discounts and closing dates. Keep records.
DO HAVE ALL YOUR LITERATURE AND PRODUCTS ready for mailing when your ad appears in the publication of your choice. Do not delay in responding.
DO USE THE COPYCAT METHOD. Do what other successful advertisers mare doing. Only with a slight twist, idea or offer.
DO RUN SEVERAL ADS worded differently. Keep records of results.