Download Empire: Cashing In Selling Downloadable Digital Products On Your Website Plr Ebook

Table of Contents

Digital self-publishing 4
What makes information eBooks such a special product? 5
What are Information products? 6
Why are they so popular? 7
The perfect product… 8
The domino effect 9
2 Finding Your Niche Audience Over and Over Again 10
Why do ebooks fail? 11
Writing For a Desperate Audience 12
Become an Information Detective 15
3 The Best Information Source on the Planet – Public Domain 18
What do you want to achieve? 19
Target the book to the audience 20
What is the public domain? 20
How to use the public domain 25
4 Creating Your Content with Public Domain Material 28
Where to find the public domain information 30
Choosing your subject 31
5 Honing In On Your Subject 36
You absolutely must be specific with your subject 36
Quality is key 37
The power of research 38
6 All About Your Sales letter 41
Why sales letters work (and why they don’t) 44
Find an angle 45
Research, don’t make it up! 47
Research the competition 49
Never give away your information for free! 50
8 More About Writing The Sales Letter 53
Create a feeling of kinship with the reader 53
Disclose some weakness 54
Justify the price 55
The matter of refunds 56
Ask for the sale 56
The power of the p.s. 57
Testimonials 57
Benefits and consequences 58
Other things not to forget 58
Pricing your product 59
9 Marketing Your Information Product 61
The sales letter 61
The web site 61
Advertise your site 62
URL SUBMISSION 62
LINKS 64
DIRECTORIES 64
PROMOTIONAL ARTICLES 65
GOOGLE ADWORDS 65
A word about backlinks 67
10 Why You Should Have a Mailing List/Newsletter 69
What to include 69
Persuading people to sign up 70
Sequential autoresponders 70
ecourses 72

Sample Content Preview

1
Why Information Products?

If you have been pulling your hair out looking for a way to make money online, the search is over! One of the easiest ways to make money is by writing and selling information products in electronic book form. This is the ultimate product for online sales, simply because the potential is enormous!

An electronic book, as you may already know, is not a traditional book that you can turn the corner of one page down to mark your place. (Yes, I am guilty of that!) It is a regular computer file, no different from the hundreds of other files you may have on your hard drive except that it is structured to look and read like a traditional book. You can either read an electronic book on the monitor of your computer, or print it out so that it is portable.

An electronic book can be viewed on any type or brand of computer. You can send them as email attachments or download them from the Web. Electronic books are extremely versatile! They take up very little room on a hard drive. Some people have hundreds of eBooks on their computer – a library that they personally chose.