Table of Contents
Chapter 1: Introduction to #Hashtags
Chapter 2: Hashtags for Your Business
Chapter 3: Researching Perfect #Hashtags
Chapter 4: Creating Relevant Hashtags.
Chapter 5: Tracking Your #Hashtags
Conclusion
Sample Content Preview
They have even found their way into general conversion with phrases such as “#sorrynotsorry!”
In terms of social media, #hashtags were first found on Twitter and slowly have found themselves used on all other social media channels. Facebook was the most recent social media site to get on board and add the # functionality.
Hashtags are great for both setting and finding the latest trends. They can be key to social media campaigns going viral.
The great thing about hashtags is that it’s up to you, how you use them.
You can find the latest trends and use one of them or you can set your own.
When a user clicks on the hashtag it will bring up all the tweets, posts or images that have used that hashtag.
So now we have looked at what a hashtag is, lets move on and see how hashtags are relevant to your business!
Chapter 2: Hashtags for Your Business
Social media marketing is one of the top marketing methods for businesses right now. Which is why #hashtags should be playing a massive part in your business marketing strategy.
Capturing the latest trend or even setting your own can drive thousands of visitors to your website, products and services each and every day! What business can afford to ignore that sort of traffic?
There are various different ways of using #hashtags for your business across a number of different social media platforms.
You can use #hashtags on Twitter, Instagram, Facebook and Pinterest and they can bring great results on all these platforms.
However before you even consider using a #hashtag you really need to think about what it is that you are wanting to say.
You can’t just throw any old #hashtag phrase out there, there are a few things you will want to consider to maximize the impact that your #hashtag will have.
Obviously you will want to use #hashtags that promote your offers or events, like webinars or sales. However that doesn’t mean you want to go with a #hashtag as bland as #sales or #livewebinar.
One of the first things to consider is that you will want to create something unique, you will want to use #hashtags that stand out from the crowd, that are instantly recognizable and that promote what you have to offer. This might mean you have to get a little bit creative but it will be well worth it.
You could use the initials of the company in the #hashtag or perhaps some other part of your branding or marketing the choices really are endless. Just keep in mind you want your message to be clear and Unique!
The next thing you will want to consider is that what you decide to use as a hashtag should be easy to remember, remember if you have a specific #hashtag that is part of your overall marketing plan, then don’t be afraid to put it on other marketing channels. Think how often you see a #hashtag that appears on the corner of your TV screen for the show you are watching, or if you buy a programme for an event you will often see the #hashtag within the pages telling you to check it out the next time you are online.
So always keep in mind what your marketing message is, then make sure your related #hashtag is clear and easy to understand and remember while also being unique enough to stand out.
Once you have you #hashtags in place remember to use the same ones across all the social media platforms that you use and then just wait for the traffic to start rolling in!
Chapter 3: Researching Perfect #Hashtags
So we have looked at how #hashtags can help your business if you have a specific event or offer to promote, however what if you don’t have that and are just looking for a great #hashtag to use to help you increase your brand awareness and drive more traffic to your website?
One of the key things you will need to do when it comes to using #hashtags as part of your social media marketing campaign is research your #hashtags.
What we mean by this is doing a little bit of exploring to discover what are the most popular trends in your niche.
For this there are a few websites out there that can help by showing you what is trending.
One of the first websites to look at it:
http://statweestics.com/
Once you go to the website it will show you the top trending topics of the day / week etc. and then you can select the hashtags tab and take a look at the hashtags that have been trending within the last 24 hours, or week or even month and find the ones that would work best for your business.
Other website that you could go to in order to research the best hashtags for your business is:
https://www.hashtags.org/
This will give a look at the hashtags that are trending, the hashtags that are most popular. You can even see which hashtags are popular where.
Twitter and Facebook also have their own trending analytics that will let you see the most popular hashtags on their website that day.
All of these tools and website will help you research the best #hashtags for you to use in your business.
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