Table of Contents
Introduction
Chapter 01 – Selecting a Profitable Niche
Chapter 02 – Finding Your Passion
Chapter 03 – The Inside Scoop
Chapter 04- How to Source Products?
4.1 Drop Shipping
4.2 Buying Wholesale
4.3 Creating Your Own Products
Chapter 05 – Marketing Your Store
5.1 Have A USP
5.2 Social Media
Facebook
Instagram
Pinterest
Other Social Networks
Conclusion
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Chapter 02 -Finding Your Passion
It’s not enough to choose a niche that is profitable. If you choose a niche you aren’t passionate about, or one that you find you truly dislike, your business is likely to turn into a drudgery very quickly. In fact, one of the reasons many people start a business is to get away from jobs they hate, and the last thing you want is to end up in the same position you were in before you left your job—unhappy and wanting something different.
So as you look for potential niches, try to find something that interests you and you’re passionate about. This will make it easier for you to source products, market the products, and spend the time required to make your store a success.
It’s possible that you won’t have any interests that would be profitable, but it’s highly unlikely. Even if you like some relatively obscure things, there will usually be at least a decent number of other people who are also interested in it.
Chapter 03 – The Inside Scoop
Once you have found a niche you believe has a lot of potential for both profitability and passion, you should try to drill down even further to create the tightest niche possible.
For example, let’s say you’ve decided you want to concentrate on the outdoor hobby niche. This might include things like camping, backpacking, hiking, hunting, and fishing. But there are thousands of popular stores that specialize in this area, so it would be quite difficult to compete.
In order to have an all-encompassing store in a broad niche like this, you’d have to source thousands of products, and make sure the prices stay updated. It would be a tremendous amount of work for just one person, or even a small team.
Instead, it’s good to focus on a single area. It could be the area you are most interested in, or the one you believe will be most profitable (as long as you’re still interested in it). But it’s important to drill down to the tightest niche you can without going so tight that it would be difficult to find an audience or source products.
For example, instead of “outdoor hobbies”, you could drill down a bit to fishing. This may still be too broad, so you could drill down to fly fishing. This is pretty good, but you might even go a little further to specialize in a specific type of fly, or maybe into fly tying supplies for people who want to tie their own flies for fishing.
Keep drilling down until you reach a point when you can no longer find enough products to source or interest in the niche. You’d be surprised just how far you can go in many niches! For example, blacksocks.com specializes in—you guessed it—black socks. They also have other products that they expanded into, such as colored socks and underwear, but they started out selling black socks and have been wildly successful!
Chapter 04 – How to Source Products?
There are three main ways you can source products for your e-commerce store:
You can use a drop shipper
You can buy through a wholesale company or the manufacturer
You can create the products yourself
Each method has its own pros and cons, and no single method is the best method for every single store, so let’s talk about those factors so you can decide the best way to source products for your store.
4.1 Drop Shipping
In case you’re not familiar with drop shipping, the way it works is that you take orders on your store, and once someone orders from you and pays you, you go to the drop shipper’s website and order the product. The product is sent directly to the buyer from the drop shipper, and you keep the difference as your profit.
Let’s say you are selling a snow globe for $10. The drop shipper charges $5 for that snow globe. Your customer pays you $10, plus whatever shipping cost you charge. Then you go buy the product from the drop shipper for $5 and you keep $5 in profit.
There are also systems you can use that will automate the ordering process for you, such as plugins for major e-commerce platforms like WooCommerce and Shopify.
The major benefit of this method is that you don’t have to pay upfront for merchandise, so you can pretty much start your store for free, minus the cost of a domain name, hosting, etc. Additionally, you don’t have to deal with having warehouse space to store the merchandise, or dealing with packing and shipping.
But the drawback is that you lose a lot of control, which can cause issues at times. For example, you won’t be able to ensure that the correct product is sent to your customer, and you won’t be able to control the shipping speed.
4.2 Buying Wholesale
The most common method of sourcing products for most stores, both online and offline, is buying wholesale from the manufacturer or from a wholesaler that acts as a middleman.
You’ll generally get better prices buying wholesale than from a drop shipper, because most drop shippers are middlemen who must mark up wholesale prices to make a profit. This is one of the biggest benefits to this particular method of sourcing.
You’ll also have more control, because you can be certain you’re sending the right product to the customer, and you can control how it is packed and shipped. This results in fewer returns.
However, you’ll need to have warehouse space to store the products, a system to manage inventory, and time to package and ship all the products to your buyers.
Additionally, many people cannot afford the substantial cash outlay of buying inventory upfront. This is one reason why many online stores start with drop shipping.
4.3 Creating Your Own Products
The final way of sourcing products is to make them yourself. If you have a hobby you love, such as making jewelry or painting, you can create all of your products. You can also create a prototype for a product and search for companies to manufacture the product for you. This can be prohibitively expensive for many, but it’s a fantastic way to have a unique product.
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