Salespage Snapshot
Table of Contents
Introduction 04
Chapter 1: Effective video marketing in a nutshell 09
Chapter 2: Video marketing: the modern (and EFFECTIVE) way 16
Chapter 3: Let your competitors do your video marketing homework for you 22
Chapter 4: Modern video marketing essentials 36
Chapter 5: Figuring Out the Different Types of Video Marketing 43
Chapter 6: Article-to-Video Marketing: Is It Right for You? 47
Chapter 7: VideoScribe and Other Whiteboard Video Creation Tools: The Inside Scoop 52
Chapter 8: Slideshow Creation Tools: Are They Right for You? 56
Chapter 9: Personality-Focused Videos 60
Chapter 10: Marketing Videos on Social Media 66
Conclusion 70
Sample Content Preview
Fact: most YouTube videos have very few views
Have you ever been searching for stuff on YouTube and noticed that there are a huge number of videos that have very few views? That is the fate shared by the vast majority of marketing videos on YouTube and other platforms.
You have to wrap your mind around the fact that modern video marketing is both new and old. Depending on how you navigate these factors, you will either succeed or fail. Either your video is going to convert people into buyers or they’re just going to sit there on YouTube getting zero views.
What’s new?
Modern video marketing involves three new technologies that has really turbocharged its effectiveness. First of all, you can use software to create video. You no longer have to patch together or shoot video content by hand. There is all sorts of software that can help you edit, enhance and even automate the creation of video content.
Also, video marketing content is increasingly plugged into a larger marketing infrastructure. These are the blogs, social media platforms, so on and so forth.
Finally, there are tools out there that would enable you to upload the video that you created without you manually going through all sorts of upload steps. With a few mouse clicks and a few key strokes, you can massively distribute your video.
Sounds awesome right? Well, don’t get ahead of yourself. A lot of marketers think that it’s all about technology and that as long as they have the right tools, video marketing will pretty much take care of itself. Absolutely wrong. How come?
You have to pay attention to the old elements that sill remain alive in video marketing. Lose sight of these and you’re going to fail. These factors remain. You have to build a brand. You have to create a human connection with your prospects. Most importantly, you still have to walk people through the KLT (know-like-trust) buying process.
Without these old elements, all of your videos, as awesome as they may seem on the surface, simply won’t be able to do the job. Sure, you may get sales every once in a while, but that’s not the kind of income you’re looking for. You want videos that close the deal on a consistent basis, but that’s just not going to happen if you disregard the old rules of salesmanship.
These old rules worked in the past, they’re working now, and they’ll continue to work long into the future. This training steps you through the mystery of modern video marketing so you can set it up to maximize your ROI. This training is based solidly on the interweaving of the new and old factors that make up modern video marketing.
The bottom line actually hasn’t changed all that much. Just like with any other type of marketing, return on investment is crucial. This training has a slight twist however. I’m also going to dwell on, to some extent, the concept of return on effort. Your job is to spend as little time doing something while getting as many dollars out of that activity as possible.
Chapter 1
What exactly is effective video marketing? What’s the big deal? Well, it really all boils down to conversions. You can try video marketing, but that’s not going to put food on your table. You have to do “effective” video marketing. There is a difference.
Other Details- 10 Articles (TXT)
- 1 Ebook (PDF), 65 Pages
- 7 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- Resource Report, Cheat Sheet, Mindmap, Social Media Images, Legal Page, Sales Video, Email Swipes
- Year Released/Circulated: 2023
- File Size: 42,754 KB
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