Email List Guru MRR Ebook

Table of Contents

Lesson 1: An Introduction To Email Marketing …………………… 5
First, a Few Stats…… 7
Top Reasons You NEED to Invest in Email Marketing …….. 10
Lesson 2: Autoresponder Comparison and Review ……….. 16
What is an Autoresponder? ……… 17
How to Choose an Autoresponder …………………. 19
Comparisons………… 26
Summary ………………. 30
Lesson 3: Top Tools for Creating Landing Pages …………… 31
Do You Really Need a Landing Page Tool?… 37
More Useful Tools . 39
Lesson 4: Opt-In Landing Page Tactics ………. 42
Some Things to Consider …………. 43
Two More Techniques: Incentives and Pressure ……………….. 47
Getting People to Your Landing Page …………… 50
Lesson 5: Email Copywriting – How To Write Effective Email Copy That Gets
Opens and Clicks …. 53
How to Write Well .. 55
How to Write Copy That Gets Clicked and Read ……………….. 59
Lesson 6: Subscriber Relationship Building …………………….. 64
Understanding the Value of Your List ……………. 65
How to Build Real Relationships …………………….. 68
Things Not to Do …. 71
Lesson 7: Autoresponder Sequence Power . 75
Why an Autoresponder Sequence is Such a Good Strategy ………………….. 76
Some Things to Consider …………. 78
How to Write the Perfect Autoresponder Sequence ………….. 80
Lesson 8: Landing Page Traffic – How To Drive Traffic To Your Opt-in Landing
Page …… 86
PPC … 88
Blogging ………………… 91
Solo Ads and Ad Swaps …………… 93
Lesson 9: List Monetization Tactics ……………… 96
Selling a Product …. 98
PLR … 99
Affiliate Marketing .. 99
Selling Physical Products ………. 102
Sell Ads ………………. 104
Lesson 10: List Segmentation 105
Targeting by Demographics ….. 106
How to Segment Your Audience ………………….. 107
The Way to Think About Your Subscribers and Leads ….. 109
Using This to Your Advantage 111
Lesson 11: Getting Inboxed – Your Guide to Email Deliverability ….. 115
How to Avoid the Spam Folder …………………….. 118
Email Sender Reputation ……….. 120
How to Improve Your Sender Score …………… 121
Getting Into the Main Inbox …… 123
Lesson 12: Email List Maintenance ……………. 125
Why Email Hygiene is So Important ……………. 127
Top Ways to Maintain Email Hygiene ………… 129

Sample Content Preview

In the case of email marketing, you only need to pay for an autoresponder. Once you‟ve done that, you have the means to collect and send emails, which means the only thing left for you to do is to write said emails. Guess how much writing an email costs? And it barely takes any time either (remember: time is money!). In short, this is an incredibly quick and cost effective way to start marketing.

Another stat that‟s interesting is the fact that 91% of consumers check their email every single day. That‟s a huge statistic but in reality it‟s probably rather conservative. The reality is that most of us check our phones not only every single day but countless times throughout the day.

The reason for this is that we get a notification each time we get a new email. There is no way for us to miss an email, which stands in stark contrast to a Facebook post or a Twitter Tweet which is very easy to miss.

In fact, the main way that you tend to hear about new Facebook posts is via email.

Think about the Facebook pages that you have Liked. Can you honestly say that you get 100% of the messages that any of them put out? The answer for most of us is „no‟ and the obvious reason for that is that we‟ll only check Facebook every now and then and even then, we‟ll likely only see a small percentage of what‟s on offer because that‟s what will make it to our homefeed. The only way we would stand a chance of seeing 100% of the content from a given page is if we were to manually navigate to that Facebook page every single day and scroll down through the posts.

And who cares enough about a brand in order to do that?

With email on the other hand, you not only check your inbox multiple times a day anyway, but you also get alerted each time a new message comes through.

Of course, this is only true of your inbox and not of your „social‟ mailbox or spam – but using the tips you‟ll learn over the course of this… course… you‟ll learn how to make sure you end up in the inbox and not one of the other two.

So, that‟s what the stats have to say but what about the things that a survey can’t quite capture?

Top Reasons You NEED to Invest in Email Marketing

Here are some of the top reasons that you can‟t afford not to invest in email marketing…

1. Email Marketing is More Personal

The first and most important consideration is simply that email marketing is much more personal as compared with other forms of marketing. When you send someone a message via email, you are messaging them in their inbox and that means your messages are going to be placed right alongside messages from their friends and family, as well as all the other things that they signed up for.

All of a sudden, the way that your messages are parsed and interpreted changes. Suddenly, this is in a folder filled with correspondence that demands attention and your email message will take on that same importance as a result.

As a marketer, it‟s your job to take advantage of this too – by making sure that your content is written in a way that feels personal and direct – this will have a much better impact on readers and make them much more likely to sit up and take notice of what you‟re saying. People like getting messages from people – not companies.

2. Email Marketing is Immediate

With email marketing, you have complete control over your message and that even includes the timing with which your message is sent.

On Facebook or Twitter, you will write a message and then hope that your followers see it at some point in the near future. However, with email marketing we‟ve already discussed that your recipients will get a buzz in their pocket as soon as the new message comes through. Even if they have several messages that they haven‟t read (meaning that they won‟t get notified for each new message), they‟ll still tend to check their messages to dismiss those unread contacts at several times throughout a day.

Other Details

- Articles (DOCX)
- 1 Ebook (PDF), 135 Pages
- 10 Graphics (PNG)
- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2022
- File Size: 11,821 KB

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