Salespage Snapshot
Table of Contents
Lesson 1: An Introduction To Email Marketing ………… 5
First, a Few Stats……… 7
Top Reasons You NEED to Invest in Email Marketing ……………… 10
Lesson 2: Autoresponder Comparison and Review ………………… 16
What is an Autoresponder? ……. 17
How to Choose an Autoresponder …………… 19
Comparisons…………… 26
Summary 30
Lesson 3: Top Tools for Creating Landing Pages … 31
Do You Really Need a Landing Page Tool?……………… 37
More Useful Tools …. 39
Lesson 4: Opt-In Landing Page Tactics … 42
Some Things to Consider ……….. 43
Two More Techniques: Incentives and Pressure …….. 47
Getting People to Your Landing Page …….. 50
Lesson 5: Email Copywriting – How To Write Effective Email Copy That Gets
Opens and Clicks ……. 53
How to Write Well ….. 55
How to Write Copy That Gets Clicked and Read …….. 59
Lesson 6: Subscriber Relationship Building ………….. 64
Understanding the Value of Your List ……… 65
How to Build Real Relationships ………………. 68
Things Not to Do ……. 71
Lesson 7: Autoresponder Sequence Power ……………. 75
Why an Autoresponder Sequence is Such a Good Strategy …… 76
Some Things to Consider ……….. 78
How to Write the Perfect Autoresponder Sequence .. 80
Lesson 8: Landing Page Traffic – How To Drive Traffic To Your Opt-in Landing
Page ………….. 86
PPC ……….. 88
Blogging .. 91
Solo Ads and Ad Swaps …………. 93
Lesson 9: List Monetization Tactics ……….. 96
Selling a Product ……. 98
PLR ……….. 99
Affiliate Marketing ….. 99
Selling Physical Products …….. 102
Sell Ads 104
Lesson 10: List Segmentation ……………….. 105
Targeting by Demographics … 106
How to Segment Your Audience ……………. 107
The Way to Think About Your Subscribers and Leads …………… 109
Using This to Your Advantage ……………….. 111
Lesson 11: Getting Inboxed – Your Guide to Email Deliverability ………. 115
How to Avoid the Spam Folder ………………. 118
Email Sender Reputation ……… 120
How to Improve Your Sender Score …….. 121
Getting Into the Main Inbox …. 123
Lesson 12: Email List Maintenance ……… 125
Why Email Hygiene is So Important ……… 127
Top Ways to Maintain Email Hygiene ….. 129
Sample Content Preview
The first and most important consideration is simply that email marketing is much more personal as compared with other forms of marketing. When you send someone a message via email, you are messaging them in their inbox and that means your messages are going to be placed right alongside messages from their friends and family, as well as all the other things that they signed up for.
All of a sudden, the way that your messages are parsed and interpreted changes. Suddenly, this is in a folder filled with correspondence that demands attention and your email message will take on that same importance as a result.
As a marketer, it‟s your job to take advantage of this too – by making sure that your content is written in a way that feels personal and direct – this will have a much better impact on readers and make them much more likely to sit up and take notice of what you‟re saying. People like getting messages from people – not companies.
2. Email Marketing is Immediate
With email marketing, you have complete control over your message and that even includes the timing with which your message is sent.
On Facebook or Twitter, you will write a message and then hope that your followers see it at some point in the near future. However, with email marketing we‟ve already discussed that your recipients will get a buzz in their pocket as soon as the new message comes through. Even if they have several messages that they haven‟t read (meaning that they won‟t get notified for each new message), they‟ll still tend to check their messages to dismiss those unread contacts at several times throughout a day.
That now means that you can time when your message gets seen and therefore you have some control over what mood the recipients are in when they get your message and how they are likely to respond.
This is crucial because – as with comedy – timing is everything when it comes to marketing. If you can send a message at the right time, then you can take advantage of current events, or of the fact that your subscribers are likely to be tired and thus more impulsive. You just don‟t get this kind of control with any other form of marketing.
We‟ll learn more about how you can utilize timing in your email marketing over the next several reports.
3. Email Marketing Requires Permission
This is actually a very important aspect of email marketing and it‟s one that makes every message much more effective and impactful.
The simple fact is that in order to send a marketing email to someone, you first need their express permission. And that permission requires them to actually give you their email address and contact details. This isn‟t as easy as clicking „like‟ and it‟s not something they can possibly do by accident.
At first, you might think that this would be a negative thing. After all, it means that you‟re going to have a much shorter mailing list and your subscribers might be less inclined to sign up.
But that is actually a positive thing. A big positive. Why? Because it means that the quality of your contacts is much higher. In marketing, quality trumps quantity every time and by a large margin at that.
If your recipients actually want to be there and if they‟re interested in signing up, then that means they‟ll actually read your messages and it means they‟ll be much more likely to click „buy‟ or to pass the message on to friends.
And the very act of giving you their email address also increases that trust. When someone gives you their email and invites you to message them, they are showing that they trust you not to abuse that power and that they value your ideas enough to give up some of their privacy. This way, they become „members‟ of your movement. Again, we‟ll look at how you can ensure your contacts are 100% valuable and the right fit for your list in future instalments.
Other Details- 10 Articles (TXT)
- 1 Ebook (PDF), 135 Pages
- 17 Graphics (PNG)
- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2022
- File Size: 14,055 KB
License Details:
You’re granted master resell rights, resell rights or to resell with personal use rights.
Price for resell is strictly $7.00 minimum (videos $17)
You may add this product to your PAID membership site
You may giveaway the product as a bonus when people buy through your affiliate link
You may edit the included sales page and opt-in page
No, you may NOT edit the contents of the eBook(s) & videos
No, this product does NOT include private label rights. You are granted Master Resell Rights only
No, you may NOT giveaway the eBook(s) & videos for free. Must be sold for at least $7.00 (videos $17)