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4. Tease the Next Email
Once you have a consistent schedule, you can use this to your advantage by getting your recipients to eagerly await each new instalment! Do this by teasing what’s coming up and making it sound highly exciting.
5. Use Split Testing
Split testing means that you are going to send out two very similar emails, perhaps with subtly different subject headings, and then see which performs best. This will teach you the best practices to adopt and thus help you to optimize your process.
6. Use a Landing Page Builder
Something like Lead Pages or Thrive will help you to create more professional looking landing pages which will in turn help you to get more conversions.
7. Calculate How Much You Can Spend on PPC
Once you have a landing page, you can then use PPC (pay per click) advertising to direct traffic there. You now know how much you are paying (maximum) for each visitor. If you know what your conversion rate is and you can calculate the average number of purchases each subscriber makes (and how much profit comes from each one), you can choose the perfect budget for your ads and guarantee that you’ll stay in profit! Almost…
8. Offer a Good Incentive
A good incentive or magnet is something like a free ebook or a report. This can help to encourage people to part with their email address when they might otherwise have been on the fence and it will hopefully mean you buy some good will in the process!
9. But Not Too Good!
While it’s a good idea to offer an incentive, you don’t want to make this something too amazing. In fact, a report is almost always better than a free ebook.
There are several reasons for this. Firstly, if your incentive is too good then you will risk attracting people to your mailing list who are in fact not interested in whatever you’re talking about. They will sign up purely to get your free gift and they might then never read any of your emails or even unsubscribe as soon as they have what they want! This skews your data and of course damages your sender reputation, so you want to avoid it.
The other issue is that if you plan on selling an ebook later on, giving away a free ebook will seem to undermine the value of that product. If you are giving one away for free right now, then why would someone be willing to pay $100 for the next one? Especially seeing as they probably haven’t read the freebie yet…
10. Use Storytelling
Storytelling is precisely what it sounds like: telling stories! In other words, when you write your next email, try to frame it
as a story. Instead of dispassionately describing the merits of a certain technique or product, instead try talking about how it helped you and how it changed your life. Set the scene, describe the emotion and generally get your audience invested in the outcome. This is a far more engaging way to explain something and it’s actually much more persuasive as well.
11. Use the Recipients’ Names
Your autoresponder contains a feature in it that allows you to include the recipients’ names in their emails. This will automatically replace the {Name} tag in every single message so that they say ‘Hi Joe’ or ‘HI Dave’ instead of just ‘Hi’.
Now, I used to not be a fan of this technique. Everyone can see through this and it’s clear that it’s not personal and that just makes it seem emotionally manipulative. As it happens though, using this strategy has been shown to help you avoid ending up in the ‘Social’ or ‘Promotions’ inbox because it looks like natural and normal correspondence. That’s good news – so use this strategy!
12. Be Brief
Whenever you send an email, you always need to make sure that it contains value of some sort. That means it should provide a tip, a lesson, instructions or perhaps just entertainment. Whatever the case, your audience needs to feel that it was worth their time reading that message.
Better yet, you want to ensure that the amount of time they spend is short. If they can get maximum value for minimum time investment, then that will be a more efficient exchange for them and it will feel like even more value. They’re essentially getting more for less! So, learn to write efficiently and get right to the point – be respectful of your audience’s time.
Other Details- 1 Ebook (PDF, DOCX), 12 Pages
- 1 Audio (MP3)
- 2 Graphics (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2022
- File Size: 3,822 KB
License Details:
You’re granted master resell rights, resell rights or to resell with personal use rights.
You may add this product to your PAID membership site
You may giveaway the product as a bonus when people buy through your affiliate link
You may edit the included opt-in / squeeze / landing page
You may giveaway the eBook for Lead Generation purpose
No, you may NOT edit the contents of the eBook
No, this product does NOT include private label rights. You are granted Master Resell Rights only