Email Marketing 30 Made Easy Personal Use Ebook

Table of Contents

Introduction 04
Section 1: Email Marketing Basics
Chapter 1: What Is Email All About? 08
Chapter 2: What is Email Marketing? 11
Chapter 3: How Can Email Marketing Help Your Business? 14
Chapter 4: Shocking Email Marketing Facts To Consider 18
Section 2: Email Marketing – Step by Step
Chapter 5: Finding The Right Email Marketing Tool 22
Chapter 6: The Anatomy Of A Marketing Email 25
Chapter 7: Creating A Lead Magnet 32
Chapter 8: Setting Up Your First Email Marketing Campaign 37
Chapter 9: Setting Up A Squeeze Page 41
Chapter 10: Sending Traffic To Your Squeeze Page 44
Section 3: Advanced Email Marketing Strategies
Chapter 11: Setting Up Newsletters And Autoresponders 48
Chapter 12: Setting Up An Email Contest Campaign 52
Chapter 13: Using Segmentation To Persuade Hard‐To‐Get Leads 55
Chapter 14: Collecting High‐Quality Contact Data 57
Chapter 15: Crazy Simple Tricks To Double Your Open Rates 59
Chapter 16: Advanced Email Marketing Tactics That Work Today 64
Section 4: Additional Tips to consider
Chapter 17: Do’s and Don’ts 69
Chapter 18: Premium tools and Services to consider 74
Chapter 19: Shocking Case Studies 79
Chapter 20: Frequently Asked Questions 85
Conclusion 90
Top Resources 91
Special Offer 92

Sample Content Preview

What’s more, we can already tell that you know that you can grow your business online if you put in the effort, and part of that effort is learning as much as you can before you leap into action. Unlike what the majority of people believe, online marketing is not a buzzword used to describe a passing get‐rich‐quick craze. It is a legitimate branch of marketing that uses online means to build brand awareness with the ultimate goal of turning a new business into a profitable venture. And it so happens that one of the most efficient ways to market to an online audience is through email. It is so efficient in fact that it has become its own online marketing method, and it has been aptly dubbed “Email Marketing” since the earlier days of the internet.

So just as the title implies, email marketing is the use of email to promote a business, a product, a service, and anything in between. It can be understood in simpler terms as the online equivalent of “direct mail”, which is how companies contact people directly to promote their stuff, just that instead of using the postal service to get in touch with leads and potential clients they use electronic mail.

Now, there is a growing differentiation between how direct mail works and how email marketing works thanks to the advent of content marketing. Whereas “direct mail” is used to send bulk business or advertising letters to people in a geographical segment, marketing emails are sent to people according to personalized targeting criteria that includes gender, locations, language, interests, professions, and so on.

What this means is that, contrary to direct mail, marketing emails are designed to develop a relationship with potential clients before they are used to convert potential clients into active customers.

That is why the majority of direct mail is sent straight to the dumpster instead of being read, and that is also why most marketers never truly learn how to create successful email marketing campaigns: because they are trying to emulate direct mail!

Why Is Email Marketing Better Then?

Email marketing is better than direct mail and almost double as effective as any other form of online marketing because it is an instant and more personal way of offering value to potential customers.

And the simple reason why email marketing is so effective is because it allows marketers to include their products at the center of their email content. That is, that they can send informative emails that provide value to their customers and use them to promote their products or services in a subtle but very effective way.

What most marketers find tough to master is how to craft and send personalized marketing emails that don’t end up in the spam folder, and in this training we are going to teach you all about it!

So, follow us to our next chapter so we can tell you what are the most relevant benefits of using email marketing to grow your business. Tune in!

Chapter 3: How Can Email Marketing Help Your Business?

If there is one thing that we like to celebrate is when people achieve success with our training. And by success we don’t mean helping you to simply reach a couple hundred new leads whom to sell to, but leading you to actually grow your business as fast as possible.

That is why in this chapter we are going to show you how email marketing can help you take your business to new heights.

Email Has Higher Reach Than

Most Other Channels

You may not think of people’s email addresses as a valuable marketing channel, but that might be because you might be so used to email that you take it for granted. Yet you have to look at the numbers to understand why email is still considered to be one of the most powerful online marketing channels available to date.

Let’s put it this way: There are over 1 billion active Facebook users and over 250 million twitter users. Those are impressive numbers for sure, but they pale in comparison to the more than 4 billion active worldwide email accounts.

And those numbers become more relevant when you examine the behavior associated with them: you need an email address for basically anything online.

Do you want to sign up to Facebook or any other social media network? You need an email account. Do you want to buy on Amazon, or on eBay, or on any run‐of‐the‐mill ecommerce site? You need an email address.

That means that any company offering a product or service or piece of content that you want to have access to can easily reach out to you once you give them your email address!

Marketing Emails Truly Deliver Your Message

Having an email lead is way better than having a social media follower for a simple reason: 90% of emails get delivered to the intended recipients, while only 2% of organic posts are seen by your social media followers. You also have to consider that, in most cases, when people opt in to your email lists, it means that they want to receive timely updates from you.

Marketing Emails Drive More Conversions

The ultimate goal of a marketing campaign is to drive conversions. You might want to drive sales, traffic to your website or referral sign ups, but you want to drive results, and there might not be a better channel than email to that end.

Once again, the truth is in the numbers. The average click‐through rate of any given email campaign is 3% to 5%, whereas the average click‐through rate of social media campaigns is only around 0.5% or so.

Even more impressive is the fact that over 4% of visitors to your site that click through email will buy something there, as opposed to only 2.50% of search engine visitors and a mere 0.59% of social media visitors.

Other Details

- 1 Ebook (PDF), 92 Pages
- Top Resource Report, Cheat Sheet, Mindmap, Special Report
- Year Released/Circulated: 2018
- File Size: 38,552 KB

License Details:

[YES] Can use

[NO] RESELL OR GIVEAWAY