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Table Of Contents
Chapter 1: The Basics and Background
Chapter 2: What You Need To Start
Chapter 3: What Pulls In Revenue
Chapter 4: Personal Skills Required
Chapter 5: How To Give A Great Session
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Chapter 2: What You Need To Start
Synopsis
What you’ll require to begin a business and the expenditures involved with this.
Things To Get You Going Welcome to Chapter 2!
I hope you’re enjoying the book. In this chapter we’re going to consider the costs involved in setting up on your own. This list is pretty accurate some of the prices may vary depending upon where you are!
All right, here goes!
1. Choose a name!
Is it going to be “Jo Blows Life Coaching”? Or are you going to begin a brand identity like “Becoming A Success”. You are able to either utilize your name or a company name – not much in it truly. It all hinges on your personal style and what you’re comfiest with.
2. Company establishment
Whether you’re beginning on a part time foundation or not, I advocate that you form a discriminate Limited Liability Company (Ltd). This way, everything is apart from your day job and your home and personal effects are kept entirely apart from your runnings of your business. It places your brain at rest that you won’t lose the home if somebody sues you!!! Don’t go to an accountant to arrange your company – they’ll charge you £300+ for the privilege! Rather, I advocate that you do what I did! I went through a broker and they did it for me for merely £79! My company name was set up inside fortyeight hours!
3. Letter paper
You’ll require business cards and letter head paper at least. You may likewise wish to put a pamphlet together of your services. The cost for letter paper isn’t high and it pays to get professionally planned and printed letter paper.
4. Phone
Seeing as you’ll be spending much your time on the telephone it pays to acquire an additional line put into your home and to a room where you’ll work from. Your personal calls may be detached from your business calls. Get a fresh telephone number before you order the letter paper! Monetary value? Telephone with answering machine – £30-£100. Another Line – installation charge + £10-£20 monthly line rental.
5. PC
You’ll need a Net presence or at very least be able to receive e-mails from people from your e-mail address on your letter paper. An adequate PC costs around £700+. You’ll need a printer likewise. Shop around for an adequate ISP. These may cost anything from free of charge to £30 per month if you’re utilizing some of the broadband technologies. Shop around for some great deals.
6. An Net presence – site
A site will be your show window that you are able to direct individuals to or indeed promote online about your services. It pays to have a well configured site as the beginning impressions of the web site will be the prospect’s beginning impression of you!
When designing your web site imagine:
· What material do I wish to tell the visitor? · What services do I provide? · Does the customer know what the next steps are?
7. Net payments
How are you going to gather up money from people? Cash? Checks? What about charge cards? Remember that a few of your services are going to be in the 100s of pounds so individuals might wish to slap your fees on their charge card.
8. E-zine technology
To kickoff you might wish to send them out manually. But once it gets past around fifty or so it takes forever and a day to do. Cost of scheme £12 per month or so.
9. Insurance
You have to acquire insurance! You have to get “Home business insurance” which includes gear, illness, jury service and theft and so forth. Monetary value – £25 per month. I likewise propose that you take out “professional liability insurance” this covers you just in case somebody sues you for anything you have stated, breach of copyright and so forth. Monetary value – £30 per month.
10. Ads
I could write an entire book on publicizing your service. But, as far as expenditures are concerned, you are able to advertise online utilizing several different services. Check into several resources to get a flavor of what it’s all about. Likewise, additional ways to advertise are:
· Direct mail · Oral presentation · Composing articles · Magazines · Newspapers · Networking
So there you have it!
Your job is to take a look over what I’ve written and begin to map out a plan of how and what you’d need to do to begin your company. Consider names? When you’re going to do it? What support do you require? Develop a rough plan at this point and see how you feel.
Chapter 3: What Pulls In Revenue
Synopsis
This time we’re going to consider the revenue streams of a Life Coach. Now I’m not stating that you have to do all of these, but they’ll provide you a great idea of how you are able to make income as a life coach. I’ve worked with virtually scores of Life Coaches to evolve a product mix that will make them some income and I have to say as it presently stands personal coaching alone counts for approximately twenty-five percent of my entire income.
Income
And so what does that mean? Well, that means that seventy-five percent of my revenue is derived from additional sources other than personal coaching – study this lesson before you begin your business! 1 to 1 personal coaching, by month by e-mail, by the phone and in person 1 to 1 executive/business coaching very lucrative deals available for big bucks!
Group coaching, by calendar month in classroom surroundings. Charge between £5 – £20 for three hours and get between ten – thirty individuals in attendance Lead your own TeleClasses.
A teleclass is group coaching on the phone. Utilizing a conference telephone you schedule a call with multi- individuals at once. You don’t have to purchase any gear for this. Check into www.meetingphone.com to see how it works.
License your platform/IP (intellectual property).
If you’re a natural ideas individual why not come forward with your own products and services and sell it to others?
Mentor additional coaches.
You’ll likely not be prepared for this just yet! I make a lot of income out of this as I’m a popular mentor and trainer of individuals who wish to become a life coach and already accomplished coaches. You have to be able to acquire results though to make this pay off.
Deliver keynotes/lectures.
Either get paid for your oral communication or utilize it as a way to develop contacts and become better recognized in front of groups. You commonly pick up a little business from each lecture or talk that you give.
Sell/provide assessments.
I haven’t adopted this so far however some coaches are making 1000s by selling assessments online.
Author/sell a book.
An obvious one! Has to be established though and print suitable. Author/sell an e-book.
Good way to make passive income. Pick out a subject that individuals want, author it and sell it on the web!
Lead local seminars/workshops.
Either book a meeting room in a hotel (may be pricey) or in your local college or schoolhouse and run a seminar.
Set up a specialized training company or program.
Gobs of revenue to be had in training!
Begin an unrelated company utilizing what you learned as a coach Turn a concern into a lucrative project – practice what you preach! Assemble a portal/membership web site.
There are no geographic limits. I make income from around the world when I sleep! (In your domain of knowledge/expertness)
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