Exploit How Im Differs From Classic Marketing Models MRR Ebook

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Digital Word of Mouth

In classic marketing techniques, referrals are limited. You can ask your customers to refer you, but unless you’re willing to pay them substantial referral fees, the odds that they will refer you are spotty. Human nature is that most people won’t do something unless there’s something in it for them. On the Internet, however, you can literally have armies of people referring you, and they might not even be your customers! All you have to do is know how to exploit the digital word of mouth. There are many ways to get noticed on the Internet, but having someone vouch for you is the best way. People pay attention to what their friends like and who they promote. You can use that knowledge to create sales campaigns online that will make it easy and even profitable for people to refer business back to you online.

An Army Of Affiliates

One such way is to create an affiliate program and recompense people for promoting your offers online. Unlike a word-of-mouth referral, the pay can be per click or performance-based, depending on the affiliate network you use. Either way, you will not be paying hundreds of dollars for just one lead; you’ll be paying a few dollars apiece and have an army of willing Internet marketers who want new affiliate offers to promote eagerly advertising for you.

If you’re really smart, you’ll want to create a multi-tiered affiliate program that not only rewards people for advertising your links, but also for referring other affiliates to you. That way, you’ll spend less time recruiting and creating advertising campaigns and let other people do the work for you. All you have to do is to provide a commission on the sales of the recruited sub-affiliates to the main affiliate for a specific period of time to motivate them more to recruit for you too.

Easy Promotion To Friends Or Followers

Make it easy for others to promote your sales or offers. Give them a little something back, like a referral bonus, for everyone they get to sign up. One way to do this is to have a referral sign-up area where visitors can add multiple email addresses to friends who might want to take advantage of some service you offer. Provide a template of the email that will be sent out when they add the email address to list and give a sign-up bonus for each person that takes the bait.

Exploit How IM Differs From Classic Marketing Models

Use the power of the Internet to find new people to add to your contact list. Instead of buying lists from third-party companies, try to build your own organic lists. This would be very difficult to do offline, but online, the opportunity to connect with people who might be interested in your products or services is much easier. You can even take advantage of the newer social networking communities to facilitate the addition of friends and followers to your marketing activities.

If you’ve never gotten into social networking, now is the time to start. It’s as simple as registering with places like Twitter.com or Facebook.com. Depending on the demographic you are trying to reach with your products or services, you might want to try out a few. Places like MySpace.com tend to draw in a younger demographic than Facebook, which originated as a way for college students to keep in touch. Twitter can reach a wide range of ages, but it’s a bit trickier to draw in a targeted demographic, specifically for that reason.

Registering with these sites is free. You are not allowed to solicit people, but the point of joining them as an Internet marketer is to build your contact list, not necessarily to solicit them on the site. Once you have a bigger list of contacts, you can start engaging techniques to pull people off the other sites into your own online marketing ventures so as not to violate the terms of service agreement you have with each site.

After registering, you will want to post a profile on each site. There will be an area there for contact information and URLs that you can use to promote your different activities online. Always seek to aim your profile at the demographic you are trying to market. This will help you attract friends and followers who will be interested in what you have to offer as a business person, not just as a personal contact.

The Art Of The Soft Sell

Marketing yourself online is much different than classical marketing models offline. If you tried to use the same approach as a television commercial or the copy on a sales brochure, you would quickly find that this approach just doesn’t work very well. People are quite jaded about being marketed online, and there are strict guidelines about how you can market to people there too. Whereas you might have the ability to buy mailing lists offline and send out postcards or advertisements to any house on that list with impunity, you will quickly find that the same is not true online. You can buy lists of email addresses from third-party vendors, but spam these addresses without their permission, and you can get in trouble and fined, not to mention that people will be pretty put off by the spamming.

For that reason, and many others, you have to really be careful on how you market people online. If you were to get on a social networking site and Exploit How IM Differs From Classic Marketing Models – Page 8

instantly start to solicit people, the end result would be that the administrators would ban you as a marketer, and you will have gotten nowhere for all of your troubles. You have to start to learn the casual art of the soft sell to succeed online. Soft selling doesn’t have to be timid, but it can’t be as hyper-aggressive as most classic models of marketing. You aren’t going to be hammering people down until you make a sale. You are going to be building long-term relationships online that will produce fruit ONLY after a period of time. It may seem counter-productive to spend time cultivating relationships instead of instant sales, but in the end, it will pay off as people become loyal followers and friends and send other people your way due to your authentic approach.

Email Versus Snail Mail

The cornerstone to your approach for beginning the soft sell is always the contact list. Without the contact list and permission to contact people on the list, you will not get anywhere. You can buy lists, but half the time, the email addresses will be obsolete, fake, or not within your intended demographic. Plus, you take your chances subscribing someone from a list to your email campaign without his/her permission. It will quickly get you tagged as a spammer and can make you liable under Federal laws for damages.

Other Details

- 1 Ebook (PDF), 13 Pages
- 1 Squeeze Page (HTML)
- 2 Ecovers (PNG)
- Year Released/Circulated: 2019
- File Size: 2,058 KB

License Details:

[YES] Can sell and keep 100% of the sales.
[YES] Can edit the squeeze page.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free AGAINST an email address (lead generation)
[NO] Contents of the product can be edited, modified or altered.