Facebook Ads Cheat Sheet Personal Use Ebook

Table of Contents

Welcome………………………………….2
How Facebook Ads Uses Your Personal Information……………………….2
General Facebook Ads Tips And Tricks For Successful Marketing…3
1) Don’t Waste Your Time Fighting Facebook . 3
2) Use the Facebook Ads Board To Spy On Your Competition……………………………………. 4
Ad Copy and Ad Image Guidelines ………………………………………………………4
Images … 4
Banner Blindness……………………………………………… 5
Title and Body Copy………………………………………….. 5
Creating Several Ads…………………………………………. 5
Setting The Demographics For Your Campaign ………………………………..6
Bidding…………………………………….6
CTR …………………………………………..7
Optimizing Your Campaign …..7
“Advertising Performance” by “Ads Report” …. 7
“Responder Demographics” Report ……………….. 8
“Responder Profiles” Report …………………………… 8
Advanced Stuff and Other Random Notes ………………………………………….8
Day Parting ……………………………………………………….. 8
Build Narrow Ad Groups ………………………………….. 9
Your Landing Page……………………………………………. 9
Conclusion ………………………………9
Contact Me …………………………… 10
Related Facebook Marketing Links…………………………………………………. 10

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Welcome

This document is intended as a quick reference guide for you to use when creating and optimizing your Facebook ads. Just so you are clear, Facebook Ads is paid promotion on Facebook. Its’ Facebook’s version of Adwords, (but that’s where most of the similarities end). You can check out Facebook Ads at: http://www.facebook.com/advertising

How Facebook Ads Uses Your Personal Information

Everyone knows about Facebook, and I’d say just about everyone uses Facebook for the social aspect of the site. But, we as internet marketers see well beyond the social nature of the site.

We want to know how we can capture the attention of the over 500 million Facebook users and offer our products and services to them. Fortunately, so does Facebook. Facebook created their ad platform, creatively called ‘Facebook Ads’, to allow us to market to their users.

Remember when you set up your Facebook profile? Remember entering your age and gender, your education level, type of relationship you are in, what interests you have, what books you like, and ton of other person information? Well this information is used for much more then just your profile. Facebook uses this information to allow marketers to pinpoint exactly who will see their ads.