Table of Contents
Introduction
Chapter 1: Facebook Marketing – Mistakes to Avoid
Chapter 2: Most Effective Ways to Market on Facebook
Chapter 3: What is Facebook Page Marketing?
Chapter 4: What is Facebook Group Marketing?
Chapter 5: Influencer Page Outreach
Chapter 6: Paid Page Boost Campaign
Chapter 7: Paid Traffic Campaigns
Chapter 8: Paid Lead Generation Campaigns
Chapter 9: Facebook Pixel Retargeting Campaign
Chapter 10: Optimizing Your Facebook Ad Campaigns
Conclusion
Sample Content Preview
Using Mass Content Posters with Discovery Tools
Many marketers use some sort of one-size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas.
Don’t do that. You’re not doing your brand any favors when you do that. All you’re really doing is you’re spamming.
It’s only a matter of time until you get banned!
Promoting Direct Affiliate Links or Direct Sales Page Links
There’s an old saying, “You can lead a horse to water, but you can’t make it drink.” By the same token, you can get a lot of people on Facebook to click on your links, but don’t expect them to convert once they go to that affiliate sales page or your own direct sales page.
Why won’t people buy? After all, they did click on your ad, right? Answer: they haven’t been properly qualified. In many cases, they clicked out of curiosity. Maybe they clicked by mistake.
Whatever the case, you still did not get a sale!
Posting direct links is not the way to go. You have to build confidence. You have to build trust first.
Pulling Random Content and Curating Them Based Solely on Keywords You can’t be lazy and just set Facebook publication tools up to just pull any and all content from Facebook that has something to do with your keywords and then just blast them out. You’re just spamming when you do that.
You have to be very deliberate and careful regarding the kind of content, whether curated or not, that you will associate with your brand.
Rotating and Republishing the Same Content Over and Over Again
Have you ever gone to a Facebook page and it seems like all the content got reposted over and over again within the same day?
The idea behind this practice is that the more the Facebook audience members see the content, the more likely they will click through.
It looks like you’re just spamming your page fans over and over again. Don’t be surprised if they unlike your page.
Wholesale “Optimization” of Ads
Another common rookie mistake on Facebook involves paid ads. If you notice that one of your ads is simply not performing, it’s very tempting to just come up with a brand new ad by completely replacing the ad with something that looks totally different.
When you do this, you really don’t know which part of the new ad is succeeding or failing. You’re basically taking shots in the dark. If your ad’s performance improves, you don’t know what caused the improvement.
You have to have some sort of strategy or method that will enable you to track where the improvement in your click-through and, ultimately, your conversion rates are coming from.
Simply swapping out ads in total or in whole doesn’t really give you the data that you need to make effective decisions.
Copy and Paste Competitor Ad Strategy
Some marketers are so lazy that they would just look at their competitors and essentially just copy their ads. Of course, they’re not going to copy word for word, but they still end up failing.
How come? Well, your competitors spent a tremendous amount of money optimizing the ads that they’re showing. Their ads work. However, you won’t get a competitive advantage if you copy them wholesale.
You can’t just copy somebody’s ad without knowing what you’re doing. Indeed, only a certain portion of your competitor’s ads truly deliver results.
Other Details- 1 Ebook (PDF, DOC, TXT), 64 Pages
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- Year Released/Circulated: 2020
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[YES] Can be added into paid membership websites
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[NO] Can be given away for free
[NO] Can be added to free membership websites