Facebook Outreach PLR Ebook

Table of Contents

Introduction 4
Getting Started 6
Guided Creation 8
Ad Types 11
Targeting On Facebook 17
Finding Targets 21
Tips & Tricks 23
Conclusion 26
Resources 28

Sample Content Preview

Guided Creation

If you’re new to Facebook Ads, you might want to try out their Guided Creation mode.

In this mode, you’ll have three different categories of options (Awareness, Consideration, and Conversion) and multiple selections within each category.

Under Awareness, you will see Brand awareness and Reach. Brand awareness is basically when you want to target people as tightly as possible for the best conversion rates, and Reach is when you want to get as many views or visitors as possible.

Most of the time, Brand awareness is the better option, because most businesses want to focus tightly on their niche.

Under Consideration, you will see six different options: Traffic, Engagement, App installs, Video views, Lead generation and Messages.

Traffic is used to drive traffic to a particular destination. Engagement is to help increase elements such as likes and shares of your content on Facebook. App installs will help you get more people to install your app. Video views will get more people to view your video content. Lead generation will help you build your list, and Messages will help you get more direct messages sent to your Facebook page.

Under Conversion, there are three options: Conversions, Catalog sales, and store visits.

Conversions will help you get various types of actions on your website or app, such as opting in to your email list, signing up for a membership, or watching a view. Catalog sales will display various products from your online store to increase sales. And Store visits will drive foot traffic to a brick-and-mortar location.

Confused, yet? Don’t worry, I’ve got your back.

Let’s say you have an online store selling pet supplies. You want to get more people to buy your products, so you would choose “Catalog sales”. This will allow you to add items from your online store to a catalog of merchandise that let you make different types of ads that focus on selling specific items.

In order to use this type of ad, you’ll need to set up your catalog. There are four types of catalogs you can create: E-commerce, Travel, Real Estate, and Auto. The other three categories are self-explanatory, and the E-commerce category covers anything that doesn’t fit into those three (anything sold online.)

If you’re using Shopify, WooCommerce, BigCommerce, Magento, or Google to sell your products, they have a process that will help you import your entire product catalog quickly. If you’re using the E-commerce category for your catalog, you can save a lot of time with this method.

Each selection has a specific purpose, so you can choose the one that’s right for your goals.

Once you’ve decided which type of campaign you’d like to run, it’s time to start targeting your audience.
Ad Types

Once you get used to creating Facebook Ads, you might switch over to manual creation. This will make everything a little easier to customize, but it can be a bit daunting for new marketers.

There are many different types of ads, but almost all of them will require some sort of image or video. Right now, we’re going to cover three different types of ads that you’re most likely to create right now.

Link click ads are the most popular type of ad. They can send people to your website, blog, landing page, squeeze page, etc. These ads can be placed in the right column, desktop newsfeed, mobile newsfeed, audience network, or on Instagram.

The recommended size is 1,200 x 628 pixels, 90 characters of ad copy, a 25-character headline, and 30 characters for the description.

Video ads are also very popular on Facebook. These can only be placed on the desktop newsfeed, mobile newsfeed, audience network and on Instagram.

Videos should be in either 16:9 or 9:16 ratio, up to 4 GB in file size, and no longer than 120 minutes in length. (The best performing videos are 15-30 seconds.) Your ad copy can be up to 90 characters.

Boosted page posts will help you get more views, likes, comments, and shares of posts on your Facebook page.

You can target your own Facebook page audience, or others based on your targeting. They can appear on the desktop newsfeed, mobile newsfeed, audience network and Instagram.

The recommended image size is 1,200 x 628 pixels, with unlimited ad copy text, a 25-character headline, and a 30-character link description.

A boosted page post will look just like the original post, but it will have “Sponsored” at the top.

Carousel ads are great for selling multiple products, so if you have an online store or if you sell many different products, it can be a great way to showcase a few to a single user in one post. They can appear on the desktop newsfeed, mobile newsfeed, audience network and Instagram.

Other Details

- 2 Ebooks (PDF, DOC), 28 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2018
- File Size: 2,448 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights