Fail Proof Headlines Personal Use Ebook

Table of Contents

Introduction 4
K.I.S.S & Tell . 7
Benefits Always Win 11
Speak Their Language 14
The Headline’s BFF . 16
Quick & Easy Tips … 18
The 4 U’s . 20
Cheat Sheet 23
Conclusion … 25
Resources … 27

Sample Content Preview

A captivating headline is everything!

And here’s the great news: Despite the information-overload that many of us suffer from where we don’t give much of anything our full attention, creating powerful headlines that ultimately persuade someone to respond to your copy isn’t all that difficult when you know how to harness the power of emotional and intellectual triggers that will prompt anyone (even the most jaded) into taking action.

In fact, when you follow a proven formula for creating attentiongrabbing headlines, used by the most experienced copywriters online, you simply can’t fail!

This special report will provide you with the information you need to get started, while going back to the basics. I’m going to share some of the most effective strategies to creating successful headlines, even if you are brand new to copywriting.

So, without further delay, let’s get started!

K.I.S.S & Tell

When I first became a copywriter, I studied everything David Ogilvy had ever written. This was a man known to the world as one of the best copywriters in history, responsible for countless successful campaigns for household name brands, including Dove and Rolls Royce.

So, I set out to work, learning all that I could from one of the most skilled copywriters in the world. I read his book, Confessions of an Advertising Man, and analyzed his copywriting, especially his headlines. It was a pretty straightforward, no-risk way of learning from the best. And because I was new at copywriting, it was also a low-cost way to get started.

What better way to know that I was doing it right than by structuring my headlines using the same style and format as a top copywriter? It just made the most sense.

The one thing I knew was that my goal as a copywriter was a simple one in theory. I really only had one job; capture immediate attention. I thought of every headline in terms of a clock ticking down, and when that timer ran out, if I hadn’t managed to get their attention, it was all over. I intentionally put that pressure on myself because I knew the weight that a solid headline carried, and that my only hope of creating successful copy was in that power-player, my headline.

In truth, it was rather intimidating, especially when clients evaluated the success of their entire marketing system based on the front-line; the sales page I would write for them, starting with the headline.

So, I took it very seriously. I began by evaluating and studying successful sales copy within my client’s niche market. I analyzed the competition, and found ways to improve their copy. I made a list of power words, phrases and triggers so that I had inspiration to draw from when I found myself stumped.

I tested out hundreds of headlines over my years in copywriting and throughout that time I realized what worked and what didn’t. Yet, despite all of the time and effort I put into my headlines, time and time again, it came down to just a handful of proven techniques! My greatest lesson? Learning to KISS.

FAIL-PROOF HEADLINES: SPECIAL REPORT K.I.S.S?!

We all know what this stands for: Keep it simple, stupid.

In copywriting, K.I.S.S is a lesson that I learned the hard way. You see, I was complicating my copy. I was trying to convey too many things to too many people. My message was often misdirected, convoluted or just plain confusing.

When I started to strip my copy down so that it was clear, targeted and direct, conversion rates went through the roof! My readers felt a connection to the copy because it spoke directly to them. In other words, I stopped playing word games with my audience.

David Ogilvy has many fantastic quotes that come to mind, but one of my favorites is:

““When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines. While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear.

This means you need to be very direct. No guessing. No wordplay. No gimmicks.

Take away: Simplify your headline and marketing message. Remove superfluous language or confusing words and be direct. Read newspaper headlines for inspiration and to see this excersice in action. When you limit yourself to only so many words, you’ll pack a lot more power into your headlines.

Benefits Always Win

To create a winning headline, you need to truly understand the greatest benefit of the product or service you are selling, and use that within your copy. You also need to make sure you know the difference between a benefit and a feature so you don’t make the common mistake of leading with the wrong message.

Give your visitor’s a reason to continue reading your sales page right away by showcasing the greatest advantage and the biggest benefit to the offer you are promoting.

That way, if your reader doesn’t connect with anything else, and even if they fail to continue reading the rest of the page, they are aware of the greatest reason they should respond to the offer.

Makes sense, right?

Some people refer to this as “value-centric headlines” because the focal point of the headline is to highlight the tremendous value your reader receive get by taking action.

Examples:

“Lose Weight Without Counting Calories Ever Again!”

Benefit: They will never have to worry about counting every calorie or staying within a calorie range. Huge benefit!

“Eliminate Debt With This Stress-Free Solution!”

Benefit: They will be able to transform their lifestyle immediately and get rid of all debt without the solution adding additional burden or stress to their life.

On the other hand, avoid using action-centric headlines that hard sell. They may come off as aggressive and pushy. You haven’t won them over yet so be careful with encouraging an action too soon.

Remember, your headline captures their attention and your sales copy closes the deal.

Remember, customers don’t buy features – they buy benefits. You need to explain exactly how the product or service will offer fulfillment, improve their situation, make their lives better, or solve their problem.

Customers are looking to justify their decision to purchase. Give them one.

Speak Their Language

Proper grammar? Formal sentence structure? There is no such thing when creating compelling headlines that speak to your audience! When it comes to successful headlines, it’s all about speaking the language of your target customer.

Other Details

- 1 Ebook (PDF), 27 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2017
- File Size: 1,025 KB

License Details:

[YES] Can be used for personal use
[NO] Can be sold
[NO] Can be packaged with other products
[NO] Can modify/change the sales letter
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be added into paid membership websites
[NO] Can put your name on the sales letter
[NO] Can be offered as a bonus
[NO] Can be used to build a list
[NO] Can print/publish offline
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Personal Use Rights
[NO] Can convey and sell Resale Rights
[NO] Can convey and sell Master Resale Rights
[NO] Can convey and sell Private Label Rights