Getting Viral: Using The Power Of Viral Marketing To Generate Leads & Sell Your Product Online Plr Ebook

Table of Contents

Contents
VIRAL MARKETING FOR YOUR ONLINE BUSINESSES 3
THE ELEMENTS OF A SUCCESSFUL VIRAL CAMPAIGN 3
THERE IS A FREE LUNCH, AND YOU’RE SERVING IT 3
SHARE AND SHARE ALIKE 4
SOCIAL NETWORKS 4
LEARN TO USE YOUR FRIENDS AND THEIR RESOURCES 5
MAKE IT SPECIAL 6
GOING VIRAL 8
HOW IS “VIRAL” MARKETING UNIQUE 13
STRATEGIES 14
GIVES AWAY VALUABLE PRODUCTS OR SERVICES 14
PROVIDES FOR EFFORTLESS TRANSFER TO OTHERS 15
SCALES EASILY FROM SMALL TO VERY LARGE 15
EXPLOITS COMMON MOTIVATIONS AND BEHAVIORS 16
UTILIZES EXISTING COMMUNICATION NETWORKS 16
TAKES ADVANTAGE OF OTHERS’ RESOURCES 17
HISTORY AND VIRAL MARKETING CAMPAIGNS 17
CLASSIC HISTORICAL EXAMPLES 18
OPPORTUNITIES & IDEAS 21
METHODS THAT WORK 22
WINNING A PRIZE 22
INFORM THEM 22
FREE TRIALS 23
PLAY A GAME 23
OPT IN NOT OUT 24
BASIC MARKETING 27
TRACKING COSTS 28
DEFINING SUCCESS 28
IMPORTANCE OF HAVING A PLAN 30
REWARD COSTS 30
1. GET THEM TO SIGN UP 31
2. TRACK THEM 31
3. BOOST SALES 31
4. OFFER THE RIGHT REWARDS 31
TARGETING THE RIGHT AUDIENCE 33
SEGMENTING CUSTOMERS 33
FURTHER SEGMENTATION 34
AUDIENCE SEGMENTATION DEFINED 35
GATHER SEGMENT DATA 37
TARGET PEOPLE WITH MONEY 38

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Viral Marketing for Your Online Businesses

The Elements of a Successful Viral Campaign

When you’re planning your viral marketing strategy, it’s important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.

To build a good viral campaign, make sure your plan includes

• A free product or service
• The product has to be easily transferable to another person
• It has to be able to scale easily
• It has to take advantage of other people’s resources
• It has to be unique

Over the next few pages, we’re going to take a look at each of these elements, and examine how you can use them to design and launch your own viral campaign. Don’t worry. It’s not as complicated as it looks!

There is a Free Lunch, and You’re Serving It
Every single viral campaign begins with giving something away. Every one. It could be an ebook, a piece of software, an instructional video, or even a few laughs, but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you’re going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you’re giving away.

Now that doesn’t mean you’re giving away the farm. But you do need to give away great stuff. There’s lots of ways you can do that, while still leaving your customers wanting more.