Google Adwords And Adsense Plr Ebook

PLR Ebook Table Of Contents

Google Adwords and Adsense Explained    3
What is Google Adwords?    4
Getting Started with Google AdWords    4
Understanding Different Types of Targeting for Adwords    5
4 Things You Should Know Before Using Google Adwords    6
Top Mistakes Made Using Adwords    7
Ways to Increase Conversion Rates on Adwords    8
How to Keep Google Adwords Simple    9
Using the Search Based Keyword Tool for Google Adwords    10
How to make Google Adwords Cost Effective for your Business    11
How to Stay Competitive with Google Adwords    12
How to Choose Appropriate Keywords for Google Adwords    13
Common Google Adsense Questions    13
The Ugly Truth about Google Adsense… Not so Ugly    14
Disadvantages to Google Adsense    15
AdSense Advantages    16
Getting an Adsense Ad onto Your Website    17
How to Make Money with Google Adsense    17
Finding Keywords for your Niche Market    18
How to Find a Niche Market for Keyword Marketing    19
Tricks of the Adsense Trade: Ad Placement & Design    21
The Best Formatting for your Adsense Ads    22
Why Adsense Ads Give More Value to Your Visitors    23
Make More Money with Higher Paying Keywords    24
Required Skills to Make Money with Google Adsense    24

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Google Adwords and Adsense Explained

It can be confusing for beginners to grasp the difference between Google Adwords and Google Adsense. They are in fact two separate programs, although they work in tandem with each other to deliver results for all parties involved.

Google Adwords is the program that allows advertisers to advertise their website by the use of ads. Those advertisements most often show up on Google’s search results page (usually on the right hand column). They can also be displayed on Google’s partner sites (like other search engines) or on publisher/webmaster’s websites.

As an advertiser, you only pay Google for your ads that show up on their site and on their partner’s sites. You do not pay for your ad to show up on other publishers’ sites. In this instance, you would pay per click (PPC).

Google Adsense refers to the program wherein publishers sign up to run advertisers’ ads on their website. The publishers are then paid by Google for each user they provide to those ads.