Google Adwords Personal Use Ebook

Table of Contents

Introduction ..6
Why Use Google AdWords to Grow Your Business …8
Clearly Define Your Goals .10
Opening an AdWords Account 12
How to Choose Your Campaign Settings .13
Search Network ..13
Display Network .14
Search Network with Display Select Setting 14
Choosing Campaign Subtypes ..15
When Should You Choose the All Features Setting? 16
For AdWords Beginners That Want to Get Set up Quickly and Reach the
Largest Potential Audience …17
Selecting the Geographic Destination for Your Ads …18
Choosing the Right Bidding Strategy 19
Daily Budget Considerations and the 20% Rule 21
Setting Up Ad Groups ..22
Creating Effective Ads 23
Text Ad Components 23
Choosing Effective Keywords .25
How Are You Charged? .27
Check That Your Ads Are Live 28
Monitor Your Ad Performance 29
What to Do Next …30
Using the Google AdWords Campaigns Manager – Putting It All Together .31
Setting Up Your First Campaign …31
Selecting or Changing Geographical Locations 32
Managing Your Bid Strategy 32
Setting Your Daily Budget ..33
Creating a New Ad Group ..33
Creating a New Text Ad 34
Adding Keywords 34
Checking to See If Your Ad Is Live 34
Monitoring Your Ad Performance ..35
10 Best Practices for AdWords Success .36
Conclusion ..38

Sample Content Preview

Businesses both large and small routinely use AdWords to earn 2 times, 3 times and in some cases as many as 5 or 10 times what they spend on Google’s advertising network. On the other hand, just like any marketing tool, you can lose money if you do not know what you are doing. The purpose of this guide is to give beginners to AdWords the knowledge they need to dramatically improve their odds of success.

The first step to successful advertising on the Big G is to determine what you are trying to accomplish with your advertising campaign

Clearly Define Your Goals

The way AdWords works, you need to have a clear picture of exactly what you want to accomplish with your campaign. If you don’t, if your goals are vague, your efforts will reflect that. You may also end up spending a lot of money and seeing few results. There is another reason you need a very specific idea of what you want to accomplish.

There are several different ways you need to choose from to deliver your ad. You may want to work with Google’s search network, or perhaps you would prefer a display ad. You may choose video ads or advertisements that show up in an application. In each of these situations, understanding exactly what you want to do with each ad campaign is vitally important for you to see the intended results.

Are you trying to send people to your website? Do you want these ads to lead directly to sales, sending the web surfers to a sales page or your online store? The Google AdWords platform has specific methods for getting customers to call your business or fill out a form on your blog or website.

If you want to drive foot traffic to your physical business, keep that in mind while creating your ad campaign. Perhaps you want to run a campaign where you are trying to build brand awareness. You want your brand name and logo to appear over and over, so people subconsciously have your business in mind when they are searching for the products and services you offer.

Clearly defining your goal of each individual ad campaign is extremely important. Take some time here to be very specific about what you are trying to accomplish. You should have one specific goal for each ad campaign. Remember, you can create endless campaigns for an endless number of business goals, so don’t try to do everything with one campaign.

Eventually, you will have one campaign for each business goal, and you can run simultaneous campaigns with the hopes of achieving different sets of results. Additionally, in each campaign, you can run multiple ads at the same time. Once you have a goal in mind for your first campaign, you will need to open an AdWords account.

Opening an AdWords Account

To get started, you will need to set up a Google AdWords Manager account. This is where you will build ads and campaigns, monitor their performance, and test and change different aspects of your advertisements until you discover a profitable combination. Head to the following URL to get started.

https://adwords.google.com

Click the Sign In button at the top right of your display. You can sign in with your Google account if you have a Gmail address. You can only attach a single email address to your AdWords account, and Google much prefers this to be a Gmail address. **

You need to choose a time zone you will be operating in and add billing details. Your billing details include a payment option which will be linked to your AdWords account. This is how you will pay Google when your ads are triggered. Your time zone can be changed in the future, but your billing details cannot so keep this in mind when setting up your account. ** If you would like to open a Gmail account with your non-google email address, do this.

Go to Google.com and click the Sign In button in the upper right corner. Click Create Account and enter your info. When entering your username, you will see an option that says, “I prefer to use my current email address.” Click that link, enter your email address, and follow the prompts.

How to Choose Your Campaign Settings

Now that you know exactly what you want to accomplish with a specific ad campaign and you have opened an AdWords account, it is time to decide what type of ad you are going to use. You will select specific settings and filters that give you the best chance at successfully achieving your business goal. The choices you make here will dictate where your ads are going to appear.

Your selections will also decide how your ads will show up, for example, as text or video. You choose which of the two Google ad networks will see your advertisement, and you can choose to exclusively show up on desktops or mobile devices, or select both of these options. To get started, choose a campaign name. Then choose from the following options regarding where your advertisements will display.

Search Network

This is pretty self-explanatory. You probably have searched for things on Google before. When people use any of the search engines which make up the largest search engine on the planet, Big G or any of their affiliate engines, your advertisements can appear in those search listings if you choose this option.

What you may not have known is that Google sells space on their advertising network. Smaller search engines understand that they can never compete with Google as far as sheer amounts of traffic and search requests are concerned. This means it is harder for them to develop advertising revenue. Smart search engine owners agree to pay Google to receive a portion of the ad revenue Google creates.

They become an affiliate search engine for Google. When you choose the Search Network when selecting your campaign settings, your ad may appear on search engines other than Google. This will not affect the amount of money you spend, according to how much you decide to pay per click or impression. What it does is effectively expand your reach beyond only the Google search engine.

Other Details

- 10 Articles (PDF)
- 1 Ebook (PDF), 38 Pages
- Posters, Infographic, Checklist, Mini Report
- Year Released/Circulated: 2018
- File Size: 5,450 KB

License Details:

[YES] Can use

[NO] RESELL OR GIVEAWAY