Google Strategies For Mastering Clickbank Plr Ebook

Table of Contents

Foreword
Chapter 1:
How To Do Keyword Research
Chapter 2:
Gauging Competition
Chapter 3:
Gauging The Advertising Demand For A Cickbank Keyword
Chapter 4:
Using Wordtracker
Chapter 5:
Using Paid Tools Like Market Samurai
Chapter 6:
Paid Traffic On Google Versus Free Traffic On Google
Chapter 7:
Finding Good Long Tail Keywords
Chapter 8:
Domain Name Selection
Chapter 9:
Choosing The Best Product Title For Your Keyword
Wrapping Up

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Chapter 7: Finding Good Long Tail Keywords

Synopsis

If doing your keyword search, there are basically, 2 sorts of keywords that you are able to target. These are short tail keywords and long tail keywords. You may call them blanket keywords or narrow keywords too, but generally you’ll only discover the terms “keyword” or “long tail keyword”. These 2 words are what I’ll utilize throughout this section, merely for clarity.

The Research

Centering on long tail keywords may be a really effective technique, as you’ll be targeting less competitory niche markets as opposed to a lot of the highly competitory broad keywords. Something that a lot of pros know and comprehend well, is to utilize long tail keywords that specifically target likely buyers that are late in the purchasing cycle.

You’ll commonly discover long tail keywords to be between 3 and 6 words long, but may easily be longer. Let me provide a little illustration of how they work. Say you’ve a site that’s devoted to photographs, that’s a really broad keyword, and one that would be hard to rank for. Not stating it’s impossible, simply that it would take time and work.

The term “photographs” would be a great example of a market but not a niche. There are millions of results that Google extracted. A lot of the sites have a page rank of 5 and 6. Essentially we have to dive in further to discover niches and sub-niches that aren’t as competitory.

To perfect a specific niche, we may try the keyword “outside photographs.” Now we’re getting warmer as results are lower, with some page rank 5 sites as well as a few lower sites. But this keyword is all the same, more competitory than we may like.

“Outside Alaska wildlife photographs” shows still lower broad match results. This is a better result as we narrowed our focus to a sub-niche. This is merely for demonstration intentions, as this keyword doesn’t get any searches. My aim is simply to provide you an illustration of what a long tail keyword is.

This sort of keyword won’t bestow you as much traffic, but if you discover enough long tail keywords, they may in reality prove themselves really well. You’ll commonly draw in more targeted traffic and they’re much easier to rank for than the short tail keywords.

Product critique sites are a really great example of sites that rank well for a lot of different long tail keywords. Even if the site owner doesn’t recognize it, he or she will begin ranking for particular product names over time. The reason for this is commonly because the page title will include the product model and description as opposed to just broad words for the product.

A word of care however, when arranging keyword research. If you stumble on an awesome keyword that gets a great amount of searches and isn’t too competitory, make certain it isn’t a keyword with a trademarked company name in it. This may lead to all sorts of headaches that you would be much better off fending off in the first place.

The company may basically send you a cease and desist letter, as well as making you fork over the domain to them. If you’ve spent a great amount of time working at your site and adding quality material, it could all fail. Better to avoid this.

Most frequently, marketers utilize long tail keywords in an attempt to corner a smaller than medium market, but still one that holds great potential. A different reason to utilize long tail keywords is that they may be less expensive when using PPC bidding like Google AdWords. Fewer individuals tend to place bids on these keywords, therefore keeping the price from going too high.

Chapter 8: Domain Name Selection

Synopsis

If you believe the selection procedure and the name you have picked out for your domain name won’t make any difference in the search rankings of your fresh or existing site, think once more.

Nowadays more than ever, all search engines do give a lot of weight to the keywords or phrases that are in your URL. Ask any SEO pro that has been in that business for awhile and they’ll tell you that the cautious research and the final choice of the domain name you’ll utilize may have a tremendous positive affect in the search results pages from any search engine in existence now.

Your URL

Once you have to register a fresh domain name for an existing web site or a new web site under construction, the beginning thing you have to do is decide if it will be a .com, a .net or a .ca domain name, or any additional variations, as there are many.

If you truly wish to score high and closer to the top in the search engines, then attempt to get a domain name that has 1 or 2 (or 3) of your most crucial keywords in it, as it will greatly help you in the results pages when individuals type in keywords that are intimately affiliated with the theme of your web site. Likewise, for that extra ‘punch’ in the search engines, I advise that you put a dash in between them, like this: www.your-main-keywords.com

Many major search engines now treat hyphenated domain names as separated words. If these separated words happen to be your most crucial keywords, you’re ahead of the game. As a few will tell you that dashes in domain names look clumsy and I fully agree, if you are able to, attempt also registering the non-hyphenated version also, like : www.yourmainkeywords.com

If you aren’t prepared to construct your site immediately, there are likewise many additional options that may be added to any registered domain name at any time, like the ability to:

• Arrange the domain name on a server with a “Coming Soon” page
• Temporarily re-direct the URL to a different place of your choice
• Temporarily re-direct to a subdirectory of a different URL
• Begin utilizing your new domain name e-mail address (highly suggested)
• Lend relevant body text & keywords to your “Coming Soon” page

There are significant advantages to having your own domain name, like:

1. Branding – Your site address may be a valuable brand name for you. You want individuals to recall it and utilize it on a habitué basis, with every use acting as another brand reinforcement. You lose that solid identity if your visitors have to put something like www.yourcompany.ispname.othername.com

2. Independence – Should your ISP or hosting service supplier no longer meet your needs or leaves the business , you’ll have to move your site’s URL and traffic along with the physical shift of your site’s server IP address. After all, you’ve invested time and cash to build up traffic, so you shouldn’t have to begin all over again merely because your needs shift or for whatever other reason. In the net world, registered domain names are affiliated with name servers.

When you choose to change the location of your site, your new name servers will be updated in the who-is record held by your registrar. As a result, your site visitors will mechanically be sent to your new host. The bottom line is that you maintain all your traffic and all your sales. If you don’t own your domain name, you won’t have the luxury of taking your traffic with you.

3. Marketing – Your company or business alone gets to enjoy the increased traffic from each dollar passed marketing your site. If you don’t have your own domain name, the company affiliated with your site name will instead glean the benefits of your promotional endeavors.

The cautious selection and wording of your domain name is among the most vital parts of the first steps in setting up any site, old or new. As I’ve discussed above, it may have a drastic affect in the search engine results pages (SERP’s). In a few extreme cases, and depending upon the competitiveness of your industry, it may almost mean the difference between a winner and failure, as far as its visibleness in the search engines is related.

When you have a domain name that was correctly selected, both for your most crucial keywords and perhaps your branding, what’s left is the cautious optimization of your web site to ensure all that supplied visibility in the search engines.

Think about a business site just as any other business asset. It’s an un-tangible, marketable title of property that may grow substantially in value and it ought to become an crucial ally to your business, while at the same time help you in your long-run promotional efforts.