Hotel Online Reputation Management Kit Personal Use Ebook

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Introduction

Online Reputation Management (ORM) is essentially as simple as it sounds. It is a process by which companies and individuals can monitor, influence and improve feedback that people leave about them on the internet.

The internet has changed the way commerce works in an innumerable number of ways, but most importantly, it has changed the dynamic of information between customer and service provider.

Previously, the flow of information was one way; the service provider would advertise and provide information about their business, but the consumer had no generalisable means of providing feedback. There was the old adage about a dissatisfied customer telling up to seven people, but that was about as large scale as the feedback could get.

The internet altered that.

Ebay was the first company that made leaving feedback for sellers commonplace, but now it has grown to cover almost any kind of good or service that can be purchased over the internet.
For consumer services it has grown to become an industry in its own right; for such things as financial services, home improvement providers or car sales it has become an integral part of the business.
However, nowhere has online reputation become more important than with the hotel and travel industry.

Because people are able to provide feedback on exactly the same service as someone else is actively shopping for, rather than merely the same product, it has become very common for people to leave feedback and crucial for hotels to manage it.

The rest of this paper demonstrates just how important this process has become. The impact it has on the core metric of the hotel industry, revenue per available room (revpar), cannot be overstated; the difference between a hugely successful hotel and one that is struggling can be found in what they do about the comments people leave about them online.

Other Details

- 2 Ebooks (DOC, ODT)
- 1 Salespage (HTML)
- 1 Ecover (PNG)
- Bonus Guide, Infographics, Powerpoint
- Year Released/Circulated: 2015
- File Size: 10,094 KB

License Details:

You have a personal use license. Please do not sell this nor give it away.