Table of Contents
1 THE BASICS TO ATTRACT TOP AFFILIATE PARTNERS 3
WHAT YOUR AFFILIATE PARTNER WANTS FROM YOU 3
INCREASING INCOME 4
BE CREATIVE WITH PROGRAM STRUCTURE! 5
REDUCE THEIR WORK LOAD 5
EASY ENROLLMENT 6
GREAT TOOLS 6
HASSLE-FREE AND FREQUENT PAY OUTS 6
2 TRAINING YOUR AFFILIATES FOR MAXIMUM PERFORMANCE 8
STAY IN CONTACT 8
GIVE THEM FREE CONTENT 9
HELP THEM UNDERSTAND YOUR BUSINESS CYCLE 10
SPECIFIC TOOLS TO MAKE IT EASY FOR THEM 11
FINALLY, REWARD YOUR TOP PRODUCERS 12
3 THE IMPORTANCE OF MULTIPLE PAY OPTIONS 13
FIRST TIER COMMISSIONS 13
PAYOUT TYPES 13
PAYMENT PROCESSORS 14
USING YOUR OWN AFFILIATE PROGRAM 15
AN ADDITIONAL SCRIPT OF NOTE 16
CREATE MULTIPLE LEVELS AND MULTIPLE PROGRAMS 16
4 MORE STRATEGIES TO MOTIVATE AFFILIATES 18
CREATIVE SALES CAMPAIGNS 18
FOCUS ON SALES OR BOTTOM LINE OFFERS 18
MORE INTRICATE OFFERS 19
CONTESTS 20
LEGAL ISSUES OF CONTESTS 21
COST VERSUS BENEFIT CONSIDERATIONS 21
5 HOW TO PROMOTE YOUR AFFILIATE PROGRAM ON THE INTERNET 23
ADVERTISING TOOLS 23
WAYS TO ATTRACT ATTENTION ONLINE 24
CREATING JOINT VENTURE PARTNERSHIPS 26
THE PROPOSAL 27
CONCLUSION 29
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THE BASICS TO ATTRACT TOP AFFILIATE PARTNERS
Creating a program that attracts top affiliates is one of the most rewarding ways to increase your bottom line and decrease your own work load. It provides you with the advantage of having a large “sales force” that works for you, but you don’t have to pay them by the hour or employ them on salary. Affiliates that help to sell your products are as precious as a hard-working employee, though, in that they can bring in massive traffic to your website, generating sales leads and actual product sales. And, all they ask in return is that you make it easy for them to share in the profits of your success, at a generous rate of return. For the advantages that affiliates provide, their commission is well worth every penny.
The problem, though, that many new Internet marketers find (when they first start to create an affiliate program) is that it is easy to start, but not so easy to motivate their affiliate partners to continue with them long-term. There are so many competing affiliate programs that if your program is not generating the types of returns your affiliates desire, or if it is much harder to operate, your affiliate partners may decide to go somewhere else where the take is easier or fatter. So, you do want to implement a great program, but you also want to include strategies that help develop and keep your affiliates happy. For that, let’s try to look into the mind of an average affiliate partner to see what it is they want out of any affiliate program.
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