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Ebook Table Of Contents
INTRODUCTION 3
What Exactly Is Pay per Click Advertising? 4
How Does Pay per Click Advertising Work? 4
GETTING STARTED 5
Selecting Effective Key Words That Won’t Break the Bank 5
Types of Pay per Click Programs 6
The Best Pay per Click Programs on the Net 9
How to Choose a Pay per Click Program 10
PAY PER CLICK ADVERTISEMENTS THAT SELL 13
Turning Clicks into Sales 13
Choosing Your Words Carefully 14
Writing the Effective Advertisement 14
A Short Word About Legalities 16
An Advertisement Checklist 17
BUILDING ON THE FOUNDATION:
WORKING YOUR WAY TO PAY PER CLICK DOMINATION 18
Before You Make That Leap 18
The Next Step 19
Never Stop Testing 20
DEVELOPING YOUR OWN PAY PER CLICK PROGRAM 20
What You Need 21
Affiliate Management Software Options 22
Affiliate Management Service Options 23
Other Affiliate Management Options 24
How Much Do I Pay My Affiliates? 25
Where Are the Affiliates Hiding? 25
SUMMARY REVIEW 26
Getting Started 27
Keeping It Cheap 27
Maximizing Your Sales 28
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INTRODUCTION
Pay per click advertising is one of the best ways to market sales websites. The idea began with affiliate marketing, and grew into a billion dollar industry. There are several advantages to pay per click advertising that you will not find in any other internet marketing strategy.
Pay per click marketing is affordable and budget friendly. In most cases you can set monthly spending limits on your account. Since you only pay for clicks to your site, you will also find that you spend less money on advertising as a whole. With pay per click advertising you are not spending a lot of money for ads that may or may not generate traffic.
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