Salespage Snapshot
Table of Contents
Be remarkable ……. 4
Forget the advertising—innovate . 4
Information products—the key to the success of your Internet marketing business .. 5
The best time to build your database is now 6
How to create lead-generating information products .. 6
Information products plus permission marketing equals rapid-fire lead generation .. 7
The unlimited power of viral marketing ……. 8
Sure-fire tactics for creating your own information product ……. 9
26 Superpower Tactics for Rapid-Fire List Building …. 10
Be sure you have a squeeze page ……. 10
Offer a free e-consultation on your squeeze page ….. 11
Cross-promote through joint venture e-mail campaigns … 11
Co-registration …. 12
How to get the most out of eZines ….. 12
Add your information product to a giveaway site …… 12
Be sure you use an exit pop-up … 13
When to use an index page 13
Writing articles …. 13
Harness the power of viral list-builder software 13
Writing an eBook 14
Press releases and news stories .. 15
Surveys and polls 15
Promote affiliate items ……. 15
Hold a contest ….. 15
Free online courses ….. 15
Free software …… 16
Forums 16
Ads and sponsorships . 16
Page | 3
Podcasts …… 17
Free audio or video downloads .. 17
Webinars ….. 17
Blogs …. 17
Become a Giveaway Guru affiliate …… 18
eBay ….. 18
You’ll only hit what you aim at … 19
Our most important and most urgent tasks ……. 19
Living proof of what’s possible … 21
Relationships and rapport generate revenue ….. 22
Master the art of relationship management …… 23
Sample Content Preview
At the height of this public relations disaster, David Neeleman, founder and CEO of JetBlue Airlines, posted a video message on YouTube to apologize to customers. As far as I know, this was the first time the CEO of a major corporation posted a video message on YouTube directed at customers.
In his YouTube message, Neeleman explained that steps were being taken to prevent the same thing from happening again. And he outlined a new customer protection plan with enough substance behind it to show customers that he wasn’t just blowing hot air.
Customers may not have forgotten what happened, but they seem to have forgiven JetBlue. When the situation got out of control, Neeleman didn’t do what other corporate leaders have frequently done. He didn’t call in his staff to manage the crisis. He didn’t hire a public relations expert. He did what Purple Cows do—he innovated. He created an innovative information product. And it worked.
Information products—the key to the success of your Internet marketing business
Creating a product or program is a powerful—and possibly necessary—step in your business development. When you do so your business has the potential to skyrocket.
—Michael Port
An information product that adds value to people’s lives is the best tool for creating word of mouth. When you offer real solutions to real problems, satisfied customers will want to tell the world about you.
The best way to start a viral marketing campaign is to share your knowledge and expertise with prospects and customers.
As an Internet marketer, you know that the key to your business success is the ability to build a list of customers and potential customers who look forward to hearing about your new product releases and special offers through e-mail announcements. And you know that successful list-building depends on your ability to build a bond of trust with prospects and customers.
You already have a powerful list-building tool right in your own hands—literally. Whether you type on a keyboard, talk to your voice recognition software, or grind it out the hard way with a pencil and paper, you are the best tool you will ever have for building a list.
A lead-generating information product is one that you give away in exchange for an e-mail address and permission to follow up. A lead-generating product is the easiest, fastest, and most effective tool for creating a connection with potential clients. As you build trust with potential customers, you will soon reach the point in the sales cycle where prospects are ready to buy your products or services.
Your information product is often the most powerful tool in the sales cycle. Readers will brand you on the basis of what you offer them in exchange for their e-mail address and permission to follow up. Creating an information product is the easiest and fastest way to establish yourself as an expert, build your brand, and win the trust of customers and potential customers.
A free offer of something valuable turns visitors into friends. When you follow up by continuing to add something of value to people’s lives, you establish the kind of rapport and trust that turns friends into clients. And when you cultivate client relationships by keeping in touch, offering new solutions, and creating additional benefits, you turn customers into clients for life.
The best time to build your database is now
Do not wait for a change of environment before you act; get a change of environment by action.
–Wallace D. Wattles
The best way to build your database is by offering an information product designed to generate leads. Find a product idea you’re enthusiastic about. If you can tie it into your current business model, you have the topic for a great information product.
When you give first-time visitors a free information product in exchange for their e-mail address, you take the first step toward establishing yourself as an expert. And when visitors give you permission to follow up, you start to build a bond of trust.
If you’ve already written something, think about how you can leverage it to create additional information products. An article might contain the seed for an eBook. A series of articles or reports can be reworked and presented as an eCourse or a series of Web seminars.
If you’ve never written anything for publication on the Internet before, start by asking yourself how you can package what you know or do. What are you passionate about? How have you helped people in the past? Ask family and friends for their honest feedback.
Do you have a hobby that’s related to a product or service that you would like to market? A sport or other pursuit that you’re passionate about can be a great place to start.
Be sure you know what your vision is. When you find products and services that you can market and sell with enthusiasm, you won’t have any trouble writing about them with passion and conviction.
How to create lead-generating information products
Just start with something simple. Be sure to choose an attention-grabbing title. And let people know you as a person. Let them see who you really are.
When you write your information product, be sure to remember the first rule of relationship management: Customers don’t care how much you know until they know how much you care.
Other Details- 1 Ebook (PDF), 23 Pages
- 16 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2020
- File Size: 2,293 KB
License Details:
[ Yes ] Can sell the eBook to your customers.
[ Yes ] Can give away eBook (PDF Format).
[ Yes ] Can be used as a bonus (PDF Format).
[ Yes ] Can include eBook in membership site (PDF Format).
[ Yes ] Can be combined with other offers or sold as a package.
[ No ] Can include within website flips.
[ No ] Cannot sell Resell Rights to customers.
[ No ] Cannot sell Private Label Rights to customers.