How To Create A Killer Linkedln Profile MRR Ebook With Audio

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Get Serious About Your Profile Photo

Too many people spend countless hours trying to create a great LinkedIn profile, only to destroy their branding by either neglecting to include a profile picture or having an image that reflects poorly on them. Research shows that most people take less than a tenth of a second before formulating an opinion and drawing a conclusion about you. This means that when they visit your LinkedIn profile, the picture you’ve chosen as your profile picture instantly tells them a story about you.

You need to include a professional picture of yourself if you want to convey a professional message to your followers. If you are going to add a picture of yourself, it should be either a shot of your head and shoulders or one that shows your head to waist in the frame. Make sure that you are dressed professionally and that it matches your message and role. Photos, where you make eye contact and smile, will attract the most attention. When you look the part, those who view your profile will believe you are the part.

Optimize Your First and Last Name

LinkedIn is a platform that is highly searchable, which includes the name section on your profile. When you are adding your name to your profile, you need to determine what prospective clients might write in the search function within the platform. For example, you are a business client, and a potential customer is searching for someone who is a business consultant in the Denver area, would your name appear in their search and what impression would it give them, what about if they did a Google search?

Ultimately, it’s your profile, and short of using anything illegal or abusive, you can use any form of address that you wish. However, it is essential for you to remember that people buy from those that they know, trust, and like. So, you have to make sure you think about what you do here, just don’t include your degrees or qualifications, and never include emojis or favicons. Just make sure that what you put is searchable, and that it represents who you are in the best possible light.

Optimize Your Headline

LinkedIn gives you 120 characters to convey a message about who you are and what you do, and how you can solve your target audience’s problems. Your headline is where you get to begin telling your story and should be in sync with the story that you share with your network.

LinkedIn will automatically default to the title of your current role. This is usually pretty bland and conveys very little about who you are. Remember, LinkedIn is searchable so you should be using this opportunity not only to tell your story, but include as many keywords that you can that are relevant to your industry. Don’t be boring. You may be tempted to use your headline to show off your qualifications, but this says very little about what you can do to solve the real issues of your prospective clients. Use your headline to create interest and demand a reaction from your words.

Create a Professional and SEO Focused Summary

One of the most critical areas on LinkedIn is the summary area of your company profile. Your summary is your opportunity to create a great first impression and get your target audience to want to know more about what you can do to help them. It is the very first section that they will see on your profile, and is where you can showcase your expertise in the field. It needs to be as good as you can make it.

You only get the first 220 characters of your summary to make a good impression. This is all that is seen before your audience has to click on the ‘see more’ option. It is vital that you accentuate these first few lines and words to ensure that you provide a clear idea of what you do, your skills, and what value you can add. Make sure you effectively use the relevant keywords for your industry. Also, make sure that your summary is written in the first person. When you write in the third person, it gives the impression that you are unapproachable and might make you seem like you are distant. Your summary is your story, so be as authentic and real as you can and remember this is your real estate, so make the most of it.

Other Details

- 10 Articles (TXT, DOC)
- 1 Ebook (PDF, DOCX), 10 Pages
- 1 Audio (MP3)
- 4 Graphics (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2021
- File Size: 9,596 KB

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