How To Create A Successful Marketing Plan Mrr Ebook

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Table Of Contents

Introduction …………………………………….. 3
Chapter 1 — Getting Started ………………. 4
Overview ……………………………………… 4
Set Goals ……………………………………… 5
Know Your Product………………………… 5
Chapter 2 — Review the Business ……….. 6
Getting the Product to Market ………… 7
Know Your Competition & Your Consumer ……… 8
Chapter 3 — Do Comparative Studies …… 8
Look at more than One Year ……………. 9
Chapter 4 — Research Methods ………… 10
Primary Research ………………………… 10
Secondary Research …………………….. 11
Chapter 5 — Writing the Business Review ….. 12
What is Good? What is Bad? …………. 12
Is Your Company Working Together? . 12
How Will Your Company Market? …… 13
Where is Your Business Going? ………. 13
Chapter 6 — Check Your Product and the Market …… 14
Identify Company Goals………………… 14
Your Company …………………………….. 14
Company Organization …………………. 15
Sales Data and Trends ………………….. 15
Chapter 7 — Consumer Trends………….. 17
Consumer Activity ……………………….. 17
Population Factors ………………………. 17
Regional Factors ………………………….. 17
Technological Factors …………………… 18
Media Factors …………………………….. 18
Chapter 8 — Distribution …………………. 19
Retail Trends ………………………………. 19
Distribution and Geography ………….. 20
Chapter 9 — Marketing and Pricing ……. 21
Pricing the Product ………………………. 21
Is Your Product Elastic? ………………… 21
Chapter 10 — Know Your Competition .. 22
Key Information ………………………….. 22
Marketing Analysis ………………………. 23
Chapter 11 — Moving Forward …………. 23
Sales Objectives…………………………… 24
Influences on Sales Objectives ……….. 25
Chapter 12 — Defining Your Market …… 27
Identify Your Target Demographic ….. 27
Separate Your Target Markets ……….. 27
Main Target Market …………………….. 28
Secondary Markets………………………. 28
Further Segmentation ………………….. 28
Know the Demand ……………………….. 29
Chapter 13 — Positioning Your Product. 30
What Positioning Means……………….. 30
Is Positioning Important?………………. 30
Chapter 14 — Marketing Strategy ……… 32
Naming Strategy ………………………….. 32
Competition Strategy …………………… 32
Product Strategy …………………………. 33
Packaging Strategy ………………………. 33
Pricing Strategy …………………………… 34
Advertising Strategy …………………….. 34
Chapter 15 — The Importance of Naming and Packaging ………. 35
Naming ……………………………………… 35
Packaging …………………………………… 36
Chapter 16 — Putting the Plan into Action …… 37
Making the Implementation of Your Plan a Success …….. 37
Stay on Top of the Plan …………………. 38
Chapter 17 — Evaluation ………………….. 38
General Evaluation ………………………. 38
Comparing Sales ………………………….. 39
More Research ……………………………. 39
Follow the Plan ……………………………. 4

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Introduction

When you have a business, it is important to be able control the narrative of your product. You will want the product to have a positive image in the minds of consumers. It is up to you and your company to come up with a message that will convey what you feel the product is all about. Doing this is not an easy task. You will have to conduct research, either by yourself or you can hire another company to do it for you. From this research, you will be able to identify a group of consumers that you will target through the marketing campaign and it is this is the group of consumers that the marketing plan will be designed to. Research will also have to be conducted on your industry and any companies that you identify as your competition.

By being diligent with your research and getting the whole company involved you will be able to ensure that the marketing plan that is agreed upon will have the best chance of succeeding because the entire company will feel some ownership of the plan and will work to see its proper implementation. However, perhaps the most important part of coming up with a marketing plan is knowing your product inside and out. You will have to know how it is going to be used by consumers. If there are many uses for the product, if there is only one, or does it work in conjunction with another product or does it stand by itself. Having a clear understanding of the product will help you streamline your marketing campaign and make it that much more effective.

Other Details

- 1 Ebook (PDF), 41 Pages
- 1 Salespage (HTML)
- Year Released/Circulated: 2011
- File Size: 513 KB

License Details:

Yes can be sold
Yes can sell resale rights or master resell rights
You can add the product into your product bundle or package and sell for a higher price
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