How To Create Offers That Could Make You Rich Mrr Ebook

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Table Of Contents

1 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PLANNING A MARKETING STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
THE PSYCHOLOGY OF WHY PEOPLE BUY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
HOW TO USE THE SALES TECHNIQUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
CUSTOMIZING OUR TECHNIQUES TO YOUR OFFERINGS . . . . . . . . . . . . . . . . . . . . . . . . 10

2 THE GIFT BOX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

3 I’LL RUB YOUR BACK . . . . . . . . . . . . . . . . . . . . . . . . . 18
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

4 THE GUARANTEED GAMBLE . . . . . . . . . . . . . . . . . . . . . . . 25
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

5 SPECIALS FOR SMART SHOPPERS . . . . . . . . . . . . . . . . . . . 32
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

6 INVITATION TO SECRET CLUB . . . . . . . . . . . . . . . . . . . . . . . . 39
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

7 MENTOR ME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

8 YOU’RE THE EXPERT! . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
PSYCHOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
CUSTOMIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

9 OTHER NOTABLE TECHNIQUES . . . . . . . . . . . . . . . . . . . . . . . . . . 60
SOME OTHER TECHNIQUES . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

10 CONCLUSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
REVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
TRIAL AND TWEAKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
EVALUATING THE SUCCESS . . . . . . . . . . . . . . . . . . . . . . . . . . 70

Sample Content Preview

1 Introduction

As a budding entrepreneur, you may find that you wear many hats. One of the most important hats is sales manager. Without sales, your business cannot thrive. And, the skills to create and run a business are much different than the skills required to market your products and services effectively.

On some level, since you bought this ebook, you are probably very aware that the key to success in business is sales. How you get those sales, may not be so obvious to you. That’s why we are going to go over seven high-powered ways of creating offers that magnetize your sales to make them irresistible.

The important things to know about creating an irresistible offer is four-fold: planning a market strategy, understand the psychology of why people buy, use effective and time-tested sales techniques, and customize those techniques to your specific offerings. While there is no guarantee that any of our techniques will create the same results for everyone, they are techniques that have been used by other people with astounding results.

Planning A Marketing Strategy

It’s often said: “A failure to plan is a plan to fail.” This is very true when you have no marketing strategy and are relying on sales to come is as they may. If you are doing an Internet business, you may even be focusing too much on generating traffic, thinking the numbers will automatically equal sales down the line. However, you might make no attempt to understand your visitors or plan a marketing strategy for them. Without this marketing strategy put in place, you are really not guiding your visitors into a relationship with you, you are hoping they will take the initiative to buy your products or services based on their own reasons, many which you might not even surmise. Then, you have no understanding of why your customers are buying or what might be a good offering for repeat buys. This is very much like working in the dark and you should make it a point to develop and test some marketing strategies so as to increase sales.

In this ebook, we will review seven of the most effective marketing strategies we’ve used to help increase sales. The first one outlined in Chapter 2, talks about targeting people who want an added-value to justify their decision to buy. By trying out The Gift Box strategy, you wrap up your offering in another product or service that makes it very appealing to your customer and raises its perceived worth by association.

In Chapter 3, we review another strategy that works on the principle of: “I’ll rub your back, if you rub mine.” As the title says, you are going to be working with someone else to create an irresistible offer to your customers that will provide a benefit to everyone involved. Effective marketing is often about creating offers that benefits all the participants and make your offering hard to pass by.

In Chapter 4, we go over a very clever form of marketing that hinges on the anticipation of an unknown event. It is a high-stakes gamble called “The Guaranteed Gamble” because you guarantee to offer the product for free if a certain unknown event happens in the future. This offer should be targeted to your marketing niche and needs to be evaluated ahead of time to make sure that should you lose the gamble, you still win in the future.

Chapter 5 details the “Specials For Smart Shoppers.” If your audience is a group of savvy discount shoppers, they will appreciate this particular offer. It appeals to the ego of people who want to belong to a club of “in-the-know” people who like to feel distinctively smart for making the buy. In this situation, you will offer the same offering, but with a small twist: a bonus for being a smart shopper. The bonus will be tied to the original offer and require a little bit of work to complete, a sure challenge to appeal to those savvy shoppers.

The “Invitation To Secret Club” approach described in Chapter 6, is all about giving your buyers a secret treat for being part of your customer base. This treat can be in the form of additional products or services, or discounts on them, that will only be accessible to those people who are a part of your secret club.

Other Details

Ebook (PDF), 72 Pages
- 10 Part Autoresponder Email Messages (TXT, DOC)
- Salespage (HTML)
- Ecover (JPG)
- 24 Promotional Ad Materials (Emails)
- Keywords List (TXT, HTML)
- Year Released/Circulated: 2008
- File Size: 3,621 KB

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