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PLR Ebook Table Of Contents
The Secrets of the Act of Persuasion 4
Measurement of Influence 6
Different styles of influencing 6
Natural Styles for influencing others 6
The Autocratic Approach 6
The Collaborative Approach 7
The Logical Approach 7
The Emotional Approach 7
The Assertive Approach 8
The Passive Approach 8
The Sales Approach 8
The Bargaining Approach 9
The Influence of Positive Behavior 10
Behaviors That Support the Influencing Process 10
Model Behavior 10
Reciprocity to Influence People 11
Understanding the Needs of People 12
Symbolic Rewards 12
Material Rewards 12
Security 12
How to Exercise Higher Influence 13
Listening is Important to Influence Others 15
How to Make Talking Effective 17
Get the Other Person’s Attention 17
Convey your Message Properly 17
Fill Your Message With Benefits. 17
Begin Conversation on Subject of Mutual Understanding. 17
Give Reasons of Your Requests 17
Change of Subject 17
Handling Defensive People 18
Criticize Action Not the Person 18
Don’t Accuse a Person for Defensive Behavior 18
Consider Your Mistakes 18
Solve the Actual Problem 19
Questioning and Listening May Help 19
Leave the Person Alone 19
How to Persuade People through Persistence 20
Make Use of Direct Statement 20
Repeat Request 20
Maintain Your Calm 20
Make a Commitment with Other Person 20
Stick to Commitment 20
How to Make a Compromise while influencing people 21
Place Your Demand Properly 21
Be Strong and Constant 21
Be Sure Before Making Compromise 21
Praise 21
Don’t Insult Others 21
Don’t Show Concern Yourself Only 22
Share Your Credit 22
Don’t Expect Help from Others 22
Show Appreciation 22
Avoid “Showing Up” Others 22
Give Importance to Small Problems 22
Care for Others 22
Criticize Others in Private 23
Give Proper Attention 23
Be Courteous and Tactful 23
Stay Confident 23
How to Convince People to Think like You 24
Criticism 24
Constructive Criticism 24
Don’t Criticize Too Much 24
Avoid Using the Words “Never” Or “Always” 25
Don’t Add Fun to Your Criticism 25
Avoid Making Comparison 25
Criticize a Person at Proper Time 25
Begin and End discussion with Sincere Praise 25
Give Positive Expectations to Others 25
Just Maintain Your Calm 26
Avoid Blaming Anyone Directly 26
Listen to the Story of Other Person 26
Try to Understand Actual Problem 26
Tell other Person that is essential 26
Consider Your Mistakes 26
Don’t Blame Anybody Directly 27
Method of Punishment 27
End Your Criticism with Praise 27
Improve Your Actions 27
Criticize Again, If Necessary 27
Make Use of Energy Force for Influencing People 28
How to Handle Useless Criticism 30
Give Consent to the Facts 30
Answering to the Criticism 30
How to Make Most Out of Criticism 30
Take Feedback 30
Use Assumption to know Your Faults 30
Avoid Being Defensive 31
How to Make Friends 32
Introduce Yourself 32
Leading Questions 32
Tell About Yourself 32
How to Manage Negative Feedback 32
Win the Battle of Friendship 33
Conclusion 33
PLR Ebook Sample Content Preview
The Secrets of the Act of Persuasion
A journey abroad provides one a great chance to complete the reading of one or two books. I finished a famous book naming “Influence the Psychology of Persuasion” during my journey. Robert Cialdini has written this book. The reading of this book refreshed the memories of my lectures on social psychology. It is necessary for a manager, sales or marketing professional or a supervisor to read this book.
Almost all people attach the words ‘influence’ or ‘persuasion’ to method of marketing. On the other hand, influencing is the main aim of almost all the public functions. All the activities such as marketing, sales or administration are needed to put an effect on others at some occasion. The purpose of activities of marketing, sales or administration may be to persuade consumers, friends or social group to purchase, to act, to admit or to trust. It generally aims at influencing customers, colleagues or friends to buy, to act, to accept or to believe in any item or any person. It requires a great skill to develop a quality to impress others or ability to influence others in fair way.
Cialdini in his book discusses six methods, which can be used to market any item, to persuade someone or to inspire any act. These methods include: reciprocation, consistency, likeability, authority and scarcity, commitment and consistency, social proof.
Let’s discuss these methods in brief:…
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