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Table of Contents
Chapter 1:
Start Thinking Out of the Box – Networking Isn’t all that Bad!
Chapter 2:
Consider the Other Person as Important
Chapter 3:
Talk with People – Broaden Your Playing Field
Chapter 4:
Be Giving
Chapter 5:
Always Get Back
Chapter 6:
Meeting New People
Chapter 7:
Finding Your Right People
Chapter 8:
Being an Active Networker
Chapter 9:
Using the Internet to Build Your Network
Chapter 10:
Keep Improving Yourself to Be a Great Networker
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Consider the Other Person as Important
You cannot have much headway in whatever niche you are trying to build your network if you do not pay due attention to the human factor. People who you want to join your network are not automatons; they are people of flesh and blood who have their own sentiments and emotions. If you are trying to get them to join your network, you must understand this fact. You must appreciate the fact that they are human. This can have only benefits for your efforts. These people will appreciate that you are treating them well and will not have any qualms in adding themselves to your network.
You can do this in very simple ways. Listen to them. Listen to what they say and then remember it. Suppose they tell you their name and what they do. The next time you meet, you should be able to tell this to them. Yes, this is a way of being considerate. You are giving them importance and everyone likes that.
When you are networking, you are trying to promote your opportunity in some way, so naturally you will be inclined to talk more. But don’t do that. At least not until you have struck a proper rapport with the person. In the beginning it always pays to listen more than you talk. Listen what they say. Even after you have explained your plan, you must listen to every reservation they might have, however much trivial it may sound to you. Only when you put someone completely at ease will they begin trusting you.
And this continues to apply even later on. You have to make sure that you keep listening to them even after they have joined your network. When they know that your reassuring self is always there to guide them, they will not have any qualms in increasing their efforts to bring more people into your team.
Your network marketing opportunity is important. But if you don’t consider other people as important too, you aren’t going to be running a very successful business. You must remember this thumb rule of improving business prospects.
Summary
But it’s not all about listening. You have to talk too. You have to talk a lot.
Talk with People – Broaden Your Playing Field
One of the most important things for you to do when you are networking is to increase your playing field. You have to widen your arena. Most networkers have that uppermost in their mind, even when they are speaking with someone on a social basis.
It happens like this – A networker is talking with someone at a party. Immediately the networker knows that this person doesn’t fit the bill. He won’t be a part of the network come what may. But still the networker keeps speaking with that person. The conversation now veers toward trying to know more about the people that he is involved with – his friends, his family, his office colleagues, etc. The intention now is to find who might be potentially interested in the opportunity. The networker will be overjoyed if he were given an opportunity to attend a social function because that’s where he could meet many new people and get introduced to them.
Hence, even if you think a person isn’t a potential candidate to join your network, you shouldn’t write them off just yet. These people are likely to know other persons and that could really help you. Since you already know this person, the new person who’s a friend of his will be less wary when you approach them. As a result, you could pitch in with your idea sooner and probably get a better response as well.
Networkers need to be relentless. Remember that networking is a numbers game. The more people you communicate with, the better are the prospects of getting genuine people to join your network. You have to keep associating with people from all walks of life trying to find people who will be interested in what you are trying to tell them. That is the reason networkers are always on the lookout to organize big seminars and events because this is where they can get personally introduced to a lot of new people and influence them as well.
Summary
Networkers must always give something. Give and you shall receive. This adage works quite well in the networking playing field.
Be Giving
It is a wonderful way of making people interested in you – give. Give something always. Even giving your visiting card is giving, and it helps. People won’t right away want to be associated with you, right at the first moment they have heard about your opportunity. They will want to bide their time. However, they might go home and then think about you, suddenly get that interest generated in you and then want to call you up.
But we are not talking about such giving. We are talking about giving something material, something of utilitarian value, probably. Think about giving a small gift like a keychain or a bookmarker. These things don’t cost much, but they will be used and therefore you will be remembered. This is a good way of networking. Even multimillion corporate companies tell their employees to network using such things.
You can also give in other ways. Organizing a small fête and inviting some people who might be potential candidates for your network will work too. You can be frank about it. Tell these people you will explain to them your new business opportunity. Many will still come because it involves free drinks and dinner. Some will even feel obliged to join in because you fed them!
More importantly, when you socialize with them in this manner, they get to know you better. They understand the kind of personality you are. Many people equate business with the businessperson running them, and this is much more profoundly seen in the networking world. A lot of people might join your opportunity because they begin to like you. Hence, in the networking world, it is important to indulge people sometimes. The word of your gifts passes on quickly and sooner than you think a lot of people will be interested in the opportunity that you are promoting.
Giving such things might be heavy on your wallet, but when you think of the returns that you get, they really seem to be a good idea.
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