How To Start Your Own Day Spa Plr Ebook

Table of Contents

1 INTRODUCTION 5
2 WHY A DAY SPA MIGHT BE THE BUSINESS FOR YOU 7
A LOOK AT THE INDUSTRY 7
THE MARKETS WHERE DAY SPAS FLOURISH 10
3 MARKET RESEARCH MATTERS 11
KNOW YOUR DEMOGRAPHICS 11
UNDERSTAND WHAT YOUR POTENTIAL CLIENTS REALLY WANT 12
PUT IT ALL TOGETHER 14
4 MAKING THE INITIAL PLAN 15
PICK YOUR TARGET AUDIENCE 15
WHAT TYPE OF SPA IS RIGHT FOR YOU AND YOUR CLIENTELE? 17
SELECT YOUR PRICE POINTS 19
5 FLESHING OUT YOUR PLAN 22
GET TO KNOW YOUR COMPETITION 22
PICKING YOUR THEME 24
SELECTING YOUR SERVICES 25
Massage 25
Facials 26
Skin Exfoliation 26
Waxing 27
Body Treatments 27
Hot Tubs, Saunas and Mud baths 28
Aromatherapy, Yoga and Meditation 28
Body Treatments 28
Beauty Salon Services 29
EXTRA TOUCHES THAT MAKE A DIFFERENCE 29
6 ESTIMATE YOUR NEEDS 32
EQUIPMENT YOU MIGHT NEED 32
Basic Items: 33
Products: 33
Equipment: 34
ANTICIPATE STAFFING NEEDS 34
PULLING IT OFF EVEN IF YOU DON’T HAVE EXPERIENCE 37
7 CREATE A BUSINESS PLAN THAT SELLS 39
INFORMATION YOU NEED TO INCLUDE 39
FUNDING OPTIONS THAT WORK 40
8 DON’T FORGET THE LEGALITIES 42
LICENSING AND OTHER ISSUES 42
9 LOCATION, LOCATION, LOCATION 44
10 PREPARING FOR YOUR OPENING 46
WHAT YOU NEED BEFORE SETTING A DATE 46
HOW TO MAKE YOUR OPENING A SPLASH 48
A FEW PARTING WORDS 50
RESOURCES 51

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1
INTRODUCTION

The day spa industry is booming and you can find great success in this field. There is vast opportunity in this industry and it promises an outstanding future. There are many considerations to make before opening your day spa beginning with the benefits.

The economy has its ups and downs and it may seem unlikely that the day spa industry would hold up in the midst of economic dismay. However, this service industry continues to flourish during hard times. It does exceedingly well when the economy is booming.

There is good reason for the success of this realm of the service sector. A trip to a day spa is relatively inexpensive compared to high-ticket items like an SUV or the latest technological gadgets. Customers enjoy a relaxing experience that leaves them feeling and looking terrific.

The day spa experience helps to ease stress, which is of the utmost importance in today’s society. Many people recognize the benefit of taking time to relax and enjoy special treatment. The services offered by many of these organizations are conducive to stress relief.