How You Can Write Your Own Sales Letter That Kills 2nd Edition Mrr Ebook

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Table Of Contents

Introduction . . . . . . . . . 7
The Killer Sales Letter Concept . . . . . . . . . 9
If You Are Going to Be in Business, You Must Know How to Sell . . . . . . . 9
The Good News . . . . . . . . . 10
Your Sales Letter is Your Sales Person . . . . . . . . 11
What You Need . . . . . . . . . . 12
The Killer Sales Letter Format . . . . . . . . 14
Layout . . . . . . 15
Fonts . . . . . . 15
Width of Letter . . . . . . . . . 16
Color Scheme . . . . . . . . 17
Long Letter vs. Short Letter . . . . . . . 17
Number of Pages . . . . . . . . . . 18
Any Other Links? . . . . . . . . . . 19
Writing Your Sales Letter . . . . . . . 21
Headline . . . . . . . . 21
Sub-headline . . . . . . . 24
Addressing Your Prospect . . . . . . . . . 25
Introduction Paragraph . . . . . . 27
Announcing Your Solution . . . . . . . . . . . 31
Benefits vs. Features . . . . . . . . . 33
Endorsements and Testimonials . . . . . . . . . 36
Examples of How Testimonials and Endorsements Are Used . . . . . . . . . 39
Giving Bonus Incentives (optional) . . . . . . . 40
Guarantee . . . . . . . . . . 43
Persuade to Buy Now . . . . . . . . . . 46
Post-Scripts . . . . . . . . . . 49
More on Writing Your Sales Letter . . . . . . . 51
Write With Personality . . . . . . . 51
Identify Your Prospect – It Is One on One . . . . . . . . 53
Some of the Most Important Questions Answered . . . . . . . . 55
Pressing the Hot Buttons . . . . . . . . . 56
Words You Should Avoid Using . . . . . . . . . . 60
Real Life Examples . . . . . . . . . . . . 64
In Closing . . . . . . 69
Test and Track . . . . . . . 69
The Killer Sales Letter – The Final Product . . . . . . . . . 69
What Next? . . . . . . . 70

Sample Content Preview

Introduction

Hi,

Welcome and thank you for investing in this manual.

In this manual, I show you how you can write your own sales letter that kills without having to spend tens of thousands of dollars in engaging a copywriter to have the task done for you.

Here are the things you will discover in this manual:

· Learn the true concept about writing the sales letter that kills.

· Learn how to format your sales letter.

· Find out how to write a persuasive headline and discover the 5 types of headlines that professional writers use.

· Learn how to write the body your sales letter, from the moment you introduce yourself until you press to close the sale.

· Discover the main important questions you MUST answer well in order to close the sale.

· Discover the ultimate answer to the age-old question: long letter vs. short letter.

Other Details

- Ebook (PDF), 70 Pages
- Salespage (HTML)
- Ecover (PSD, JPG)
- Year Released/Circulated: 2007
- File Size: 2,436 KB

License Details:

[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites