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Table Of Contents
Introduction:
What exactly is a Joint Venture?
Joint Ventures in the Conventional Business World
Joint Ventures in Internet Marketing
Chapter 1: How Does a Joint Venture Normally Work?
Types of Joint Ventures
The Devastating Benefits of a Joint Venture
Working Alone vs. Leveraging on Joint Ventures
Chapter 2: Joint Venture Success Formula
Rule #1: Invest in Yourself
Understand that Your JV Partners Are Really Busy People
The 3 Things a JV Partner Often Look in Your Offer
Recruiting JV Partners – a Numbers Game You Can Control
It’s Really All About Finding the Right Partner
Use JVs to Make Sales and Build List… Nothing Else!
Chapter 3: Recruiting JV Partners – Step-by-Step
Get Your Offer Totally Ready First!
Tips For Starting Your Own Affiliate Program
Identify Other Marketers in Your Niche or Industry
Planning Your JV Partner Compensation Plan
Approaching Potential Partners via Email
Approaching Potential Partners via Phone
Approaching Potential Partners via Chat Programs
Getting Your Potential JV Partners to Sign Up
Follow Through with Your Potential JV Partners
Chapter 4: How to Get Potential JV Partners to Say “YES” To Your Proposal!
Offer a Special Commission Percentage
Allow Sampling and Review of Your Product or Service
Take Pride in Your E-Cover Designs
Why High Ticket Items are Lucrative
Take Special Interest in their Subscribers & Members
Allow Your Potential Partners to Build Their List, Too!
Notify Your Potential Partners At Least 2 Weeks in Advance
Adding Weight with Your Credibility
Other Ways to Increase Chances of Recruiting JV Partners
Chapter 5: The Best Places to Find Potential Joint Venture Partners
Using Major Search Engines to Hunt for Hard-Hitters
Subscribing to a Potential Partner’s Mailing List
Visiting Forums with Pools of Prospective Partners
Joining Joint Venture Networks
Asking Your Contacts for Referrals
Live Events, Business Presentations and Seminars
Other Little Known Places to Go to For Joint Ventures
Chapter 6: Common Joint Venture Proposal Mistakes to Avoid
Not Stressing Enough Benefits in Your Proposal
Just Explaining the Commission Plan Isn’t Enough!
There’s Really Nothing Unique or Fantastic About Your Product
There is No Demand for Your Product in the Marketplace
You Approach the Wrong Type of Joint Venture Partner
You Think that Your Credibility DOESN’T Matter
Other Mistakes to Avoid when Approaching JV Partners
Chapter 7: Samples of Joint Venture Proposal E-mails
Joint Venture Proposal E-mail Tips
The Important Points to Stress in Your JV Proposal
Samples of JV Proposal E-Mails
Chapter 8: In Closing – Some Final Thoughts
Wealth Goes to Those Who Leverage on Joint Ventures
Prime Examples of Successful Online Joint Ventures
Joint Venture Success Tips
Recommended Resources
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Introduction: What is a Joint Venture?
The dictionary defines ‘Joint Venture’ as: “A joint venture (more often than not it is abbreviated as JV) is a legal entity or agreement formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise.
The venture can be for one specific project only, or a continuing business relationship such as the Sony Ericsson joint venture. This is in contrast to a strategic alliance, which involves no equity stake by the participants, and is a much less rigid arrangement.”
There doesn’t have to be a high risk of failure involved and a new entity is not necessarily formed. Individuals and companies do joint ventures all the time… out in the brick and mortar world as well as in cyberspace. As a matter of fact, the joint venture is one of the better kept secrets of Internet marketing.
The joint venture is an idea as old as time. The cavemen most likely figured out that buy pooling their efforts they could more easily feed and clothe themselves. By pooling talents and resources so much more can be accomplished than any one individual or company could accomplish alone. That’s why so many individuals and companies enter into joint venture agreements. Joint ventures are the stuff that fortunes are made of.
One of the better known joint ventures of modern times is the one that Bill Gates, of Microsoft fame, entered into with IBM, the giant of the electronics industry. Bill Gates had developed DOS while IBM had market share. The rest, as they say, is history. Just think what our world would be like if that joint venture had never happened. Oh…and as most of us already know, Bill Gates was a billionaire before he was 31.
Joint Ventures in the Conventional Business World
Out in the ‘real’ brick and mortar world, joint ventures happen all the time and some of the big ones affect our pocket books and give us access to better technology as well. Many times very large and powerful international companies will join into a joint venture agreement. Mergers often require governmental approval but joint ventures do not. A joint venture is a simple agreement between companies (or individuals) to pool resources and talent on a single project.
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