Influencer Marketing School MRR Ebook

Table of Contents

Chapter 1: Introduction……. 6
Chapter 2: What Is Influencer Marketing?……..10
How This Works………….13
Types of Influencer Marketing…… 14
Chapter 3: What Is a Social Media Influencer?. 20
What Makes Them Good Influencers…………24
Chapter 4: Why Influencer Marketing Works So Well for Businesses………….. 30
1. Precise Targets…….31
2. Improves Brand Awareness…32
3. Boosts Audience Engagement……………32
4. More Viewers Turn into Buyers………… 34
5. Credibility and Trust Levels Increase…..35
6. Rejigs Content Strategy……… 36
7. Better Ranking in Terms of SEO………….36
Chapter 5: Defining Your Goals with Influencer Marketing…………..38
1. Define Specific KPIs…………… 39
2. Increasing Brand Awareness. 40
3. Improving Traffic… 41
4. Sales and Lead Generation….42
5. Driving Engagement………….. 43
6. Reputation………….44
Chapter 6: How to Find Effective Influencers for Your Brand………..47
1. Relevance………….. 47
2. Engagement………..48
3. Reach….. 49
4. Frequency………….. 49
5. Authenticity……….. 51
Chapter 7: How to Contact Influencers and How to Negotiate a Deal…………. 53
1. Do Your Research.. 53
2. Offer Perks………….54
3. Follow the Metrics.55
4. Think about Repurposing This Content.56
5. List Deliverables in the Proposal……….. 56
Chapter 8: 7 Things to Avoid in a Potential Influencer Campaign…. 59
1. Not Defining Campaign Goals and KPIs.59
2. Choosing Unvetted Influencers…………. 60
3. Cold Outreach……..61
4. Bad Contracts…….. 62
5. Cheap Promotion…63
6. Stifling Their Creativity………. 63
7. Neglecting Video Content….. 64
Chapter 9: How to Track and Measure an Influencer Marketing Campaign…. 67
1. Reach….. 67
2. Target Audience Growth……. 68
3. Coupon Codes and Affiliate Links………. 69
Chapter 10: Conclusion….. 72

Sample Content Preview

This is a huge financial bargain compared to traditional channels of advertising, not only because the terms and conditions can be adjusted depending on the goals of a specific campaign, but also because influencers are all about flexibility. Even when their focus is on making money, they strive to stay authentic with their followers. This is why your (potential) customers might be inclined to doubt big celebrities but will trust social media influencers who they perceive to be more like themselves.

Now, it is important to remember that some collaborations are not going to get you tangible results, meaning they will help you improve your brand recognition, which cannot always be measured. You might end up making 10 videos with an influencer instead of a short television ad. But rest assured that your influencer is likely to get you more engagement than the television advertisement.

In the introductory chapter, I also touched upon the importance of picking the right influencer for your brand. This is an interesting aspect of influencer marketing. Now, these minor celebrities can be found anywhere on the internet. That is part of the thrill and the challenge of finding them.

Typically, what makes them an “influencer” is the size of their following on social media. But that size can vary from hundreds to millions of followers. So, don’t get hung up on the numbers alone.

Don’t count on their accounts being exceptionally jazzy either.

Some of them are known for their anonymity. Faceless internet entities like content creators Dream and Corpse or the hacker group Anonymous are extremely popular and influential among their followers. Sometimes they have a huge following and sometimes they have a small but extremely loyal, cult-ish following. If you can tap into that, you’ve really got something.

Influencers are not just individuals who talk about your niche. They might be photographers or bloggers or an industry insider who is known to reveal trade secrets to help the audience make better purchasing decisions.

The bottom line is that no matter the subject of the content they create, influencers have a phenomenal capacity to deliver your message to their followers while being true to both parties. They are like double agents except they do their best to be true to both parties and everyone (you and the audience) is aware of what they are dealing with.

How This Works

When you want to move away from traditional marketing channels because you want to capture more or a different set of audiences, you not only look for influencers with the right kind of follower base but also individuals who are trendsetters. Individuals who can recommend your brand in a way that makes it more palatable to potential customers.

This is how influencers deal with brands. They are essentially content creators that want to make stuff that is likeable and shareable. They create material that you can repurpose for your mainstream promotional channels like email marketing to name one. But influencer marketing is not restricted to social media posts and videos.

You can think of:

● Product reviews
● Product placements in their content
● Unboxing videos
● Promoting your campaigns and new launches
● Sharing discounts and coupon codes
● Announcing giveaways
● Partnerships that go for more than one video or post
● Supporting influencer causes (because it’s a give and take) by taking part in their events
● Planting your product in their events

These are just a few ideas that are open to every brand that collaborates with an influencer. What more can be done depends on your brand and the influencer you engage with. So, let’s elaborate on that. Types of Influencer Marketing

Here are five ways in which you can get started.

1. Contests

Depending on your pricing, you can allocate a portion of your budget to organize contests and giveaways. This can be a monthly event but you can make it more frequent if you can afford to do so.

Announcing contests through videos is a great way to engage the audience with your product. It is original content from the influencer and you get to measure audience interest in the form of likes, shares, redirected followers to your social media pages, more sign-ups for your newsletters and viewers tagging their friends who might be interested in your product.

You can get your influencer to do unboxing videos on your product on their social media channels. This will highlight your offer and maybe lower the price for viewers who come through the influencer.

Giveaways are also a big part of influencer marketing which means they can dedicate a day every week or month to unboxing the product and giving it away to winners of the contest. This is a great way to place your product in their content, do a few lines for a review even if you don’t want to do a full unboxing video.

2. Create Sponsored Content

This is another popular way of getting users to engage with influencers and through them with your brand. It is a common marketing technique too. It gives you the opportunity to ask the influencer to endorse a particular product or service through their blog posts, images or videos.

You can launch entire campaigns using this premise with pre-decided terms and conditions. But make sure you let the influencer use their own voice and creativity because that’s what their audience responds to the most.

Other Details

- 10 Articles (TXT)
- 1 Ebook (PDF, DOCX), 74 Pages
- 6 Graphics (PNG)
- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2021
- File Size: 85,074 KB

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