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you are not at that stage yet then you will have to work hard to get the attention of people that don’t know you. This is certainly possible.
If you are in a one on one situation then you need to observe them carefully. What are they wearing? If you are in their home or office what stands out as interesting? You can then talk about these things and align your message to them.
To get the attention of a lot of people your message needs to resonate with something they are having a problem with in their personal or business life. Promise them that you have the answers to their problems.
3. Mutual Understanding
The third principle of influence and persuasion is a mutual understanding. Both parties need to understand each other. You need to understand what your audience wants and they need to understand your message.
There are many ways that you can present a message. Even if you knew how people could go out and find $1 million today, if you present this wrong then nobody will believe you and the impact of your message will be extremely weak.
All of the above rules of influence and persuasion play into each other. In order for people to understand your message you have to present it in a way that they will understand. You can only know the best way to present your message by knowing about your audience first.
The key to effective influence and persuasion is about knowing how your audience sees the world and presenting your message in a way that is congruent with their perceived view. How you see the world is not important at all.
If everyone perceived the world in the same way then you would have no need for influence and persuasion. Everyone would live in harmony and make the same decisions as each other. Of course this is never going to be the case as human beings have unique characteristics that define them as unique individuals.
Adaptive Influence and Persuasion
Before we get on the the next principle of influence it is worth mentioning adaptive influence and persuasion. This is where the real power of influence and persuasion come in. Everyone is different with different morals, values and beliefs. This means that we all see the world in a different way, so as a master influencer you need to adapt to how others are seeing things.
It is easier to use adaptive persuasion in one to one sales meetings. You read your prospect and then adapt your approach to make them compliant. Adaptive persuasion works with larger audiences too but you need to accept that you will not convince everyone.
The alternative to adaptive persuasion is non-adaptive. Here you use the same message with everyone. Think about copywriting as an example. The same message is used on a sales page for a product online. This is a numbers game. If the copy influences most people then that is the best that you can hope for.
4. Know the Game
The fourth and final principle of influence and persuasion is knowing the game. In order to be a master influencer there are specific principles that exist that you must follow. It is essential that you know what these rules are and what they mean.
There has been a great deal of research over the years and there is a lot of scientific evidence to support how people think, behave and can be influenced or persuaded to think and behave in a way that you want them to. Use this to your advantage.
In the next chapter we will discuss the benefits and importance of influence…
In order to become a master of influence you will need to make a number of changes in your life and implement the influencer secrets that we will reveal later in this guide. To be successful you will need to be inspired and motivated each day to make the necessary changes. So in this chapter we will discuss the importance and benefits of influence.
The most influential people in the world not only had the power to wield their influence over many people but they took action and were influential in their lives. It is pointless you learning all of the great techniques in this guide and then not using your influence.
The Importance of Influence
Being a master influencer has nothing to do with the amount of money that you have or don’t have or your upbringing or background. Your ability to influence others is down to who you have become and the traits that you possess.
When you have the power of influence you will be able to achieve all the things that you want in life. If you want to be a better leader in business then influence is essential. To achieve any kind of business or financial goal you are going to need influence.
Influence is important in your personal life as well. If your child is not pulling their weight at school or college, do you have the influential power to make them change their behavior? What if your child has got in with the wrong crowd and you fear for their safety on the streets? Can you influence them to change who they associate with?
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