Innovative Lead Generation Personal Use Ebook

Table of Contents

Lead Generation – What Is It? 4
The Importance of Lead Generation 5
The Sales Funnel 6
The Difference Between a Prospect and a Lead 6
Inbound Marketing vs. Outbound Marketing 7
THE INTERVIEW-METHOD A 9
Select a Domain 9
Build an Attractive Website 10
Content is King 10
Line up Interviews 11
Follow Up with Your Offer 12
Takeaways for This Section 12
THE INTERVIEW – METHOD B 14
The Process 14
The Benefits 17
Takeaways for This Section 18
LEADING WITH CONTENT 20
How It Works 20
Why It Works 21
Takeaways for This Section 21
THE SURVEY METHOD 23
Takeaways for This Section 24
FREE BONUS ON RELATED PRODUCTS 25
Takeaways from This Section 25
CONCLUSION 27

Sample Content Preview

Introduction

You are in the business of making money. If you’re not, you should be. As a business owner, or potential business owner, turning a profit should be your primary goal. If you’re not keeping an eye on your bottom line, then you soon won’t be in business at all, no matter how revolutionary or innovative the products and/or services you offer may be. The most successful entrepreneurs understand and embrace this concept. They never shy away from the chance to turn an opportunity into a profit.

Effective lead generation is one of the most important elements of any successful business. When you are able to generate leads you are able to generate sales, and sales equal money. Therefore, learning the how to successfully generate leads, time and time again, is the number one way to ensure that you are in, and remain in, the business of making money.

As the title suggests, this book is about learning the most innovative, as well as the most effective, ways to generate solid leads. Good leads equal good prospects. Good prospects equal sales opportunities and the more sales opportunities you have, the more actual sales you will generate. However, before we get to the specifics of lead generation, let’s take a look at a couple of the primary concepts that quality leads depend upon.
Lead Generation – What Is It?

Lead generation, at its most basic, is the process of creating interest in and/or awareness of a product or service offered by a business among the general public.

This awareness and interest can be created to directly generate sales. An example of this is television and print advertising. Here, the business directly solicits the general public with information in an attempt to generate sales.

Alternatively, awareness and interest can be created to indirectly generate sales by first directing a consumer to free content which, in turn, will lead to more awareness and interest.

As this dynamic between the potential consumer and the business grows, the consumer’s trust and confidence in the business increases. At the appropriate time, the business solicits the potential consumer with a direct offer. Because of the pre-existing trust-based relationship, the likelihood of the consumer responding positively to this offer is greatly increased. In this way, the indirect lead generates a sale.

The bottom line is that understanding what a sales lead is, and how it works, is the first step to profitability for any business. Speaking of profitability, let’s take a look at the next concept.

Other Details

- 10 Articles (PDF)
- 3 Ebooks (PDF), 27 Pages
- 1 Graphic (PNG)
- Posters
- Year Released/Circulated: 2015
- File Size: 5,108 KB

License Details:

You have a personal use license. Please DO use this info to grow your business but you cannot sell this product nor give it away.