Insta Ads Personal Use Ebook

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Table of Contents

Introduction
Chapter 1: Instagram Basics – Beginner’s Guide
Chapter 2: All about Instagram Ads – objectives, Types, Formats
Chapter 3: How to market on Instagram? – Getting your business started on Instagram
3.1 4 Ways to promote your business on Instagram
3.2 Tips for Instagram marketing in Holidays
3.3 How to do Cross Promotion Using Facebook?
3.4 Creating Ads using Facebook Ads manager
Chapter 4: Best Instagram tools and techniques
4.1 14 hot Instagram tools and Apps
4.2 6 Tools to sell your products on Instagram
4.3 Creating Ads that stand out
4.4 Creating Instagram Content
4.5 3 Instagram Analytics Tools for Marketers – Algorithms
4.6 Running Successful Instagram Influencer Campaign
Chapter 5: Instagram Contests : Tools & Tips
Chapter 6: How to create profitable Instagram strategies?
Chapter 7: Retargeting with Instagram Ads
Chapter 8: Ways to improve Instagram Marketing : Driving Big Results for Business
8.1 Using Instagram Hashtags to expand your reach
8.2 How to drive website traffic wit Instagram?
Chapter 9: Marketing Lessons from Businesses growing on Instagram – Case Studies
Conclusion

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Chapter 3

How to market on Instagram? – Getting your business started on Instagram 3.1 4 Ways to promote your business and get started on Instagram: With the right strategy, Instagram can help you build awareness, boost engagement, and drive full traffic to your business. Discover four ways you can use Instagram to promote your products and services. #1: Run an Instagram Contest & Increase Web Traffic You can showcase your products, draw leads, and grow your followers using Instagram contests all at the same time. Plus, contests are just plain fun. Framebridge conducted an Instagram giveaway contest that offered a chance to win a floral painting by one of their spotlight artists. Framebridge used their contest to drive traffic back to the blog.

You can take up this approach for your own business by announcing your contest on Instagram and transfer Instagram users to your online store’s blog for a chance to win. If you want to run an Instagram contest for your business, You can simply propose a free product to celebrate a particular company milestone. And cherry on the cake, if the milestone is Instagram-related, you’ll promote customer loyalty and gain free publicity when fans tag their friends. #2: Use Videos to highlight your Story Videos can complement the photos in your Instagram account by telling stories through moving animation. According to a Vidyard report, 71% of marketers say video conversion rates outperform other types of marketing content. You can record your own short Instagram video to complement the images you post. Simply tap the middle icon in the row of icons at the bottom of the Instagram app. This opens up your photo and video capabilities. Once open, tap on the Video tab and click the red button to begin recording your clip. Instagram lets you record videos that are between 3 and 15 seconds long, which is more than enough time to grab the attention of your prospects and customers. Plus, adding a few videos to your Instagram stream will provide some variety in your imagery.

French retailer L’Occitane successfully complements their Instagram images with short videos. The video above shows a flower slowly opening until it presumably releases its wonderful fragrance, which ties in with the company’s cosmetic products. #3: Jumpstart Interest with Instagram Ads You see sponsored ads from businesses all over Instagram. They allow you to put your products or services in front of the specific audience you want to reach. In other words, you can target a customer demographic beyond just your current Instagram followers. When you use Instagram ads to show your products in action, you help viewers understand how they can use your products. This is the same concept used by ecommerce stores when they show high-quality images of people using their products to give customers a sense of what they’re buying. Instagram ads that show your product in action are a great way to connect with customers and prospects because they show people how to use the product. Notepad+, a productivity app optimized for the iPad Pro, uses Instagram sponsored ads to promote the app. The centerpiece of this ad is a photo of the app on an actual iPad

Pro. This gives customers and prospects an immediate visual sense of the app’s interface in use. The good news is that businesses of all sizes can now create and run Instagram ads. All you need to start is a Facebook page. Then during the ad setup process, you’ll set a budget for your ad, select a target audience, and create the ad content. For a step-by-step walkthrough, you can refer the article about how to create an Instagram ad with Facebook Ads Manager. #4: Drive Foot Traffic With Appealing Photos Instagram users respond to beautiful, captivating, and creative photos. Strong images can help you boost engagement, and if you’re a local business, they can drive customers to your location. On your Instagram account, you want to post photos that show your products in the best possible light. German restaurant Muse Berlin has grown its local customer base through Instagram by posting photos of its delectable dishes. Patrons see an appetizing dish on the restaurant’s Instagram feed and then come in and order it in the restaurant. Signature menu items make exceptional pictures because people eat with their eyes, after all! By showcasing signature dishes with appetizing photos, restaurants can build a following on Instagram and drive more patrons to their dining room. You can easily adapt this marketing strategy to promote your products and business. All you have to do is snap away at your products (whether through the in-app camera or a professional photographer you hire) and then upload the images to your Instagram account. Use your product to tell your story and invite viewers to come see you. Final Thoughts Many businesses embrace Instagram because it lets them showcase their products visually. Unfortunately, not all businesses have solid strategies for using images to their maximum potential. Some businesses post seemingly random images to their streams, while others post as many images as they think fitting. The key to successfully marketing on Instagram is finding new and interesting ways to connect with your audience through visuals. By thinking outside the box and holding contests, using short video, taking out sponsored ads, and posting creative product images right in your Instagram feed, you can build awareness and boost engagement for your business.

3.2 Tips for Instagram Marketing in Holidays Are you looking for ways to stand out your business on Instagram this holiday season? These are six simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram. #1: Followers can be asked to select Their Favorite It’s a well-known truth that asking questions on social media is a superior way to generate engagement. If there is a holiday season, you can take that strategy a step further by asking your audience, “Which one?” Put two similarly themed products next to each other in one image and ask users which one they prefer for the holiday season. A fried turkey or a roasted one? The green dress or the blue dress? Presents under the tree or stocking stuffers?

Apps and tools like Layout from Instagram can be used to make it easy to compile two or more pictures into a single image that you can share. Showcasing two products can generate a load of conversation and engagement with users. #2: Spotlight ways that your business helps the community. Giving back is always good for both your community and your brand reputation, and this is particularly true during the holidays. With the focus on giving to others, many customers will not only take more notice of your charitable work and donations, but may also participate along with you.

No matter what option you choose for your business, supporting a charity can be a massive opportunity for positive brand-building. If you feature content of your company‘s good deeds on Instagram, such as your employees doing volunteer workor an image of the product you’re selling, users will take notice. #3: Commence a Seasonal Fan Content Campaign Fan content offers two distinct benefits to your business. It increases user engagement, while building rapport and loyalty. Also you get great ready-made content for no cost to your business, aside from the effort it took to find the content. Starbucks does particularly well with Instagram marketing. They’ve successfully generated engagement by sharing user-generated content. With their annual Red Cup Contest, Starbucks asks users to share images of how they celebrate the return of the red holiday cups by using the hashtag #RedCupContest. The prize for winners is a Starbucks gift card, and the contest generates a ton of great content every year.

Run a fan content campaign during the holidays. Encourage your Instagram audience to create and share holiday–themed content using a branded hashtag. Consider offering some sort of reward, whether you’re running an official contest or not. The prize can be a gift card, giveaway or the chance to have their content featured by your brand. Use a tool like Iconosquare to help you run contests to increase fan content, allowing you to schedule the contest and moderate responses in bulk. Remember to prompt users to use your campaign hashtag so you‘ll be able to find their content, as Starbucks did with #RedCupContest. Use a tool like Gramfeed to help you sort through Instagram content quickly. You can not only search for a particular topic or hashtag, but also refine your results by keywords and by the time the post was uploaded.

Share your campaign using hashtag with your fans. Make sure you ask permission to repurpose users‘content, particularly if they weren‘t participating in a contest or giveaway. You can do this by commenting directly on their posts. #4: Feature Complementary Products Many salespeople are trained to present “perfect pairs” to customers, showing them both the product they’re interested in and a product that complements it. This technique often results in higher sales, and works just as well for Instagram marketing as it does in person. Feature perfect pairs in your Instagram posts to flesh them out and form a more visually dynamic image. Showing the second item not only increases the chances of a larger sale, but can also make the first item look even more alluring.

Other Details

- 1 Ebook (PDF), 153 Pages
- 1 Salespage (HTML)
- BONUS
- Year Released/Circulated: 2016
- File Size: 8,050 KB

License Details:

[YES] Can use
[NO] Can sell
[NO] Can giveaway