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Table of Contents
Introduction 04
Section 1: Instagram Ads Basics
Chapter 1: What is Instagram and why use it for your business? 07
Chapter 2: What are Instagram Ads All about? 13
Chapter 3: What Ad Solutions is actually Instagram Offering? 17
Section 2: Setting things up
Chapter 4: What you should do right before creating Instagram Ads 24
Chapter 5: Setting up Facebook and Instagram for Advertising 29
Chapter 6: Image Tips for Instagram Ads 32
Chapter 7: Video Tips for Instagram Ads 35
Section 3: Creating Ad Campaigns – Step by Step
Chapter 8: Boosting your posts 39
Chapter 9: Increasing brand awareness 42
Chapter 10: Increasing your reach 45
Chapter 11: Sending people to a destination on or off Facebook 48
Chapter 12: Getting installs of your app 50
Section 4: Additional Tips to consider
Chapter 13: Premium tools and Services to consider 54
Chapter 14: Shocking Case Studies 62
Chapter 15: Frequently Asked Questions 68
Conclusion 73
Top Instagram Ads Resources 74
Special Offer 75
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Chapter 2: What Are Instagram Ads All About?
Social media plays an important role in the daily life of millions of people all over the world. There are several online applications that most people commonly use as a powerful tool of communication. One example of this is Instagram.
What are Instagram Ads?
This form of advertisement started in the United States way back in November of 2013. Most aspiring business enthusiasts are now using Instagram Ads to reach a high degree of sales and profits for their specific business.
Instagram ads can be powerful to grow your business if you use it in an efficient and professional way. Instagram has become one of the world’s largest mobile ad platforms.
Since Instagram has been one of the most popular social platform in today’s digital age, many people prefer to use it to promote their business.
Several researchers revealed that in the Middle East, Instagram has been the leading social platform compared to other social media channels. In connection to this, people also use Instagram Ads to make the most out of their businesses.
Instagram Ads Benefits for Businesses
In the very competitive world of business, only a few remain on top. Therefore, you must develop a new and more innovative strategy to reach the goals and missions of your company in the best and fastest possible way.
You can do that by simply engaging with Instagram ads. The tool can serve as a powerful technique to gain more potential customers for your products and services.
To mention a few, the following are some of the advantages of using Instagram Ads for your business.
Provides you various ad formats
It is a fact that people buy items that are well represented in the public. Based on this, with the different ad formats that Instagram can provide you, you’ll have the chance to choose a professional format that perfectly suits the high standards of customers. Additionally, you can have an attractive promotional campaign that can help you to boost your business’ profits.
High amount of public audience
Since Instagram is a very powerful online communications tool, it is now easier for you to reach a greater public audience that could soon be your potential customers. In addition to this, you can have unlimited promotion for your business for almost no cost.
The good thing about that is you can share your Instagram ads with your friends, and they can serve as your live advertisers by sharing it with their friends.
Competitive ad targeting
Through the help of Instagram ads, a specific business advertiser can target a specific audience based on age, gender and location. It is a unique and more efficient promotional strategy to gain a high level of sales and income from your business.
With just a click on your website, visitors can now experience great financial stability without spending much time and effort.
Less competition
When you choose Instagram advertising, you’ll have more chances to win for your business. It is believed that Facebook has almost two million advertisers which reflects very tough competition in the market.
Meanwhile, it would be a wise move to choose Instagram ads, the competition is very limited.
You’ll build a community that comes back from time to time. By simply establishing a more efficient and professional Instagram ad, you have the chance to gain more regular customers that will support your product and services for a long period of time.
As a result, you can also build a solid reputation in the industry.
Instagram Ads Shocking Facts
In 2015, Instagram was forecasted to bring in $595M in mobile ad revenue (source)
By 2017, Instagram’s global mobile ad revenues will reach $2.8 billion (source)
Instagram will be the next big thing for your business’ success. Scientific studies show that Instagram ads will be the next gold rush in the coming 6 to 12 months. Most business analysts say that Instagram ads are more efficient and more profitable and less saturated compared to Facebook ads. (source)
It is said that 61% of Instagram users like at least 1 media/day and more than 30% like over 10 media/day. With this numerical fact, the aspiring advertiser can now have the chance to get more potential customers in just a very short period of time. Additionally, more people will be aware of your specific products and automatically help you grow your business. (source)
Your Instagram ad posts can get 308% more engagement compared to Facebook, and 1313% more than on Twitter. This Instagram ads fact is a reflection that it can be the most effective tool for promotion when it comes to attaining the goals and missions of your business. (source)
Statistics show that the average post on Instagram gets 2.12% engagement, which is 308% higher than the total page likes (0.52%) for the average Facebook post, and 1313% higher than the total followers (0.15%) that engage with the average tweet. (source)
According to studies, Instagram is increasingly the go‐to social network for people under 35. With this fact, your Instagram ads can reach a high level of potential customers of all ages. It is believed that about 90% of Instagram users are below the age of 35. Statistics show that 32% of US teens use Instagram as their basic platform. (source)
Do you want to attain a high degree of sales and income with your business? You can transform your company’s goals and missions easily if you engage more with Instagram ads. Find out what is possible if you use it as a powerful business tool.
Chapter 3: What Ad Solutions Is Actually Instagram Offering?
Are you ready to engage with the newest online advertising solution wave? Instagram is giving everyone the chance to become photographers through its unique features for photo editing.
Many brand owners are now taking advantage of the great opportunity to give their customers behind‐the‐scenes looks at their offered products and services. Whether you have a small or big business, global advertising on Instagram is now possible. Therefore, you can share your story with a vastly engaged audience through an artistic, profound environment and get responsive action to your ads.
It is time for you to take advantage of a wide ranging audience with the latest effective advertising solution for your business which will bring you real time advertisement results.
Through this ad solution, you are increasing the awareness of Instagram users for your products and services. Exposing your brand will help make your audience aware of your brand, especially if you have a creative promotion. Your audience will be more interested if your advertisement has a catchy caption and appealing look. As you already know, Instagram can significantly help boost your advertisement strategy by turning your brand into a sought after topic in the online world.
Instagram Ad Formats
If you want your brand to have a profound and higher range of ad solutions, then Instagram will show you what great advertisement is all about. Through their photo, video and carousel ads, your advertisement ideas and strategies will not limit your creativity.
These three advertisement formats will support all of your desired results, and give you the opportunity to leverage your online presence, where everything seems boundless.
Inventive Photo Ads
Bring out your creative prowess with photo ads. You can freely put your soul into your images and tell the stories behind them.
Your audience will be more interested to have your products or services if you have an attractive, yet simple piece in your post.
This is your chance to give your brand a new look, and Instagram will help you achieve an inspiring, interesting, beautiful and effective canvas.
High Quality Video Ads
If you wanted your advertisement to be more visually attention grabbing, then video ads will show you how. With the similar insightful quality of photo ads, your advertisement through video will be more alive.
Feed your audience’s spirit with engaging views, sounds and motion of video advertisements, where you can share up to 60 seconds of video in a landscape format.
Videos will now be one of your important ingredients to create successful promo ads.
Efficient Carousel Ads
Give your ads multiple opportunities for more traffic on your website. Carousel ads will introduce you to a better means of advancing your brand. There will be notable audience engagement for your ads, as compared to static posts. Carousel ads will bring your photo ads to a higher level of advertisement range, so your viewers can swipe left or right to see additional images.
Other Details- 2 Ebooks (PDF), 76 Pages
- 1 Salespage (HTML)
- Cheat Sheet, Top Resource Report, Mind Map
- Year Released/Circulated: 2017
- File Size: 8,944 KB
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