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Table of Contents
The Best Practices for Building your Instagram Business.. 4
Fun and Entertainment Aside, Learn How To Use Instagram for Business… 5
Know How to Balance Between Fun Images and Pictures Meant To Promote Your Business. 6
Nurture a Following on Your Instagram. 7
Make Good Use of Debut Videos… 9
Attach Instagram Videos on Your Websites or Blogs.. 10
Following Back As Many of Your Followers As You Can.. 11
Come Up with a Flexible and Workable Posting Schedule.. 12
Post Photos and Short Videos That Are Relevant To Your Brand… 13
Leverage a Photo Contest on Your Instagram and Facebook Pages 14
Market Your Brand on Instagram Using Trends .. 16
Network Properly On Your Instagram Page. 17
Make an Attempt of Offering Incentives to Your Followers 18
Showcase Photos and Short Videos of Your Back of the House.. 20
Treat Your Followers to an Amazing Visual Experience. 21
Make Good Use of Industry-Related Hash Tags .. 22
Optimize your Instagram profile… 23
Quantify and Qualify Your Promotional Efforts on Instagram 24
Capture and Share Short Videos of Your Important Brand Moments.. 25
Make an Attempt of Widening Your Instagram Exposure to Other Related Brands … 26
Expose New Things on Your Instagram Page .. 27
Add A Little Controversy in Your Postings . 28
Make and Attempt of Including Your Location in Your Bio Information … 29
Follow Celebrities and Notable Figures … 31
Partner With the Local Brands in Your Business Niche… 33
Make Good Use of Photo Map to Promote Your Business on Instagram 35
Come Up With Local Brand Ambassadors… 36
Hold an Offline Event for Your Instagram Audience… 37
Conclusion 39
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Following Back As Many of Your Followers As You Can
This is perhaps one of the most credible strategies of succeeding in business promotion on Instagram. On most occasions, quite a number of businesses on Instagram, especially those with large following, do not follow their followers back. In doing so, they fail to create long-lasting relationships with their followers. Thus, you need to have a competitive edge over such businesses on Instagram by coming up with a totally different strategy of creating strategic relationships with your followers. It is important to note that your followers will feel recognized and appreciated when you follow them back. The act of following back Instagram followers is a trusted strategy of gaining a large following thus leading to success in your promotions.
Come Up with a Flexible and Workable Posting Schedule
The frequency of sharing images and short videos on Instagram is important in forming a credible following base. Important to online promotion, you need not make postings every day on Instagram. Instead, you should design or come up with a flexible and working posting schedule that makes you able to determine what is to be posted and when. You should not saturate your audience with too much information. It is advisable to allow your audience to have time to digest your promotional information before you post another lest you risk mind-numbing them with repetitive or too much content. Having a well-defined schedule for posting information on your Instagram helps you remember what you have already posted. With this, you are able to avoid instances of posting the same content more than the required number of times that would make you look unprofessional. Additionally, having a comprehensive posting schedule helps you keep track of the kind of content that works best for you. It should be noted that some posts always appeal to your audience while others may not be liked as much by your audience. Therefore, a proper posting schedule is vital in assisting you post the most relevant content that will meet your promotional goals. Post Photos and Short Videos That Are Relevant To Your Brand
Being relevant at all times makes you look professional and consistent. It is always important to post images and short videos that are relevant to your brand. If this is done correctly, you stand a chance of making your Instagram page identifiable with your brand. On most occasions, businesses on Instagram make irrelevant posts that have nothing to do with their brand. In doing so, they confuse their audiences. This is an implication that they do not offer their audience a definite line of identification. Posting relevant and consistent images and short videos also makes you readily identified by your audience. Internet users have a wide range of interests and are expected to only engage themselves with the content that pleases them. Capturing the interest of internet users, especially social media enthusiasts, is perhaps the most difficult thing when it comes to social media marketing. Being consistent and relevant with your postings is an important step to capturing the interests of your audience. Therefore, it is important to always remain relevant and consistent with your Instagram postings in order to woo the support of your audience. Leverage a Photo Contest on Your Instagram and Facebook Pages
The use of photo contests is a proven strategy of winning the hearts of your audience. Photo contests, just like the name suggests, are photo competitions. During these contests, people post relevant photos displaying the same or almost similar themes with the intention of identifying which photos are most likeable and relevant to the theme in question. Such contests attract social media enthusiasts and can be leveraged to cultivate an enormous following on Instagram. In order to succeed in photo contests on your Instagram page, you need to identify a common theme that is likable. Ensure that your theme is not only relevant to your brand but also lucrative to your audience. Once this is done, come up with a photo contest on your Instagram page and link it to your Facebook account in order to woo more support. If done correctly, your photo contest is expected to attract participation from your audience thereby paying a significant role in promoting your brand amongst the participants.
What’s more, these photo contests become more effective in promoting your business on Instagram when done using hash tags. RSS feeds and submissions can best be organized with the help of famous hash tags. With this, more people will be attracted to your photo contest thereby increasing the range of audience for your business. For instance, Samsung Camera made good use of photo contest accompanied by a hash tag. It used #LiveInTheMoment hash tag as a mechanism of promoting its Instagram photo contest that was also linked to its Facebook page. The success of the promotion was majorly attributed to the hash tag used. Participants were drawn by the hash tag that spread far and wide. Thus, the use of hash tags as a strategy for promoting photo contests on your Instagram page can be significantly helpful in social media marketing of your business.
Market Your Brand on Instagram Using Trends
The advent of social media has made information dissemination quick and effective. People can now gain access to any kind of information merely through their social media pages. As a result of this, there is a growth in the mode of sharing trending information on social media platforms. Such information always has significant importance to a given audience. As a result, social media users take advantage of the trending information to seek media attention. You can as well make good use of trending information on social media to promote your brand on Instagram. It should be noted that not all trending messages might be relevant to your brand. However, you can use the information on these trends to come up with a promotional message that suits your brand. Always try to find a common ground between trending information and your projected promotional message to your audience. If this is done the right way, trends can be invaluable in increasing the number of followers of your Instagram page thereby assisting you in meeting your promotional goals. Network Properly On Your Instagram Page
Business promotion on Instagram can never be achieved without proper networking. People connect and interact on Instagram through photos and short videos. They do this by sharing their content widely. As a result, a wide network that allows these users to interact freely is created. There are a number of proven tactics of networking on Instagram. For example, liking images posted by others is one of the most considerable tactics of creating a credible network of followers on Instagram. In addition to this, you can include hash tags and engage other users in an attempt to network with other Instagram users. You will be amazed at how effective networking on Instagram is when done in the right way and at the right time. Make an Attempt of Offering Incentives to Your Followers
Instagram is an amazing platform that allows you to identify your most loyal followers. People that constantly like your images and short videos posted on your Instagram account deserve some kind of recognition or reward. Followers’ recognition and appreciation is a creative way of motivating them and encouraging them to keep liking and sharing your pots. While there are no industry-specific incentives that can be offered to your audience, always ensure that the rewards you offer are relevant to your brand and play a part in your brand promotion. In addition to that, do not offer incentives produced by your competitors because you will be promoting your competitors rather than your own business by doing this. Successful Instagram businesses have offered incentives such as backstage entries to concerts, fashion shows and other related events that might interest their customers. However, you should be cautious not to overdo this strategy. Do not offer too many incentives to an extent that your operational costs go beyond the profits gained from such incentives. It is difficult to calculate the exact profit gained from internet marketing efforts. It is for this reason that you are advised not to offer too many incentives that you will later be unable to account for.
Other Details- 6 Articles (TXT)
- 1 Ebook (PDF), 39 Pages
- 12 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Promotional Ad Material (Emails)
- Year Released/Circulated: 2017
- File Size: 2,651 KB
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