Instagram Riches MRR Ebook

Table of Contents

Chapter 1: Introducing Instagram …….. 4
Why Instagram Matters ….. 5
Instagram in Numbers…. 6
What You Will Learn …… 7
Chapter 2: Instagram’s History and Features …. 8
Instagram Riches . 10
Chapter 3: Getting Started With Instagram – Choosing a Niche and Setting Up ….. 12
Selling the Dream 13
Examples of Highly Effective Instagram Accounts …… 14
Choosing Your Niche ……… 15
Getting Started …. 17
Chapter 4: How to Grow Your Account ………… 18
Growing an Instagram Account, the Basics .. 19
How to Gain Followers .. 20
Chapter 5: How to Use Instagram Riches ……… 22
Instagram Riches: The Basics ………. 22
Going Live ………… 23
Making Boomerangs ……… 24
Tips, Tricks and Hidden Settings . 25
Chapter 6: Making the Most of Instagram’s Powerful New Features …….. 26
Why We All Should be Excited by the Trend Toward Live …….. 27
How to Create Great Stories and Live Videos – Tips and Advice ………… 28
Content That is Great for Stories and Live 29
Chapter 7: How to Create Stunning Pictures and Videos …………. 30
Hardware ………… 31
Composition …….. 32
Chapter 8: Monetizing Your Instagram Account and Finding Sponsors ….. 33
Promoting Your Own Products and Services 34
Finding Sponsors . 35
Conclusions …………. 35

Sample Content Preview

Chapter 2: Instagram’s History and Features

Instagram was created by Kevin Systrom and Mike Krieger and first went live in October 2010 as a mobile app. The basic premise is very simple. Instagram allows you to upload a photo to your own profile and to view photos that others have uploaded on a feed. The objective here is different from Facebook however. Rather than keeping an archive of all your photos in order to tell your own story; the objective with Instagram is rather to be more selective. You will generally upload a single photo at a time and spend a little time cropping it, adding filters and generally making it look as artistic as possible.

Instagram has since been described by many as an opportunity to find art in everyday moments. You’ll see pictures of empty gyms, of wine glasses with lipstick stains, of sunsets, of running shoes covered in mud – all with different filters applied and a story to tell. Those who understand the platform well manage to create some very artistic images using only very limited tools.

Those tools are ‘filters’. These are simple effects that can be applied to Instagram images, in order to give them a retro look, different colour temperatures, faded effects and much more.

It took no time at all for the service to grow to 100 million users by April 2012 and 300 million by December 2014. This is unheard of growth in the industry and as such, it was only a matter of time before Facebook would come knocking and make an acquisition. Facebook demonstrated tremendous faith in the platform when, in April 2012, it purchased Instagram for a whopping US $1 million (cash and stock). This would prove to be a smart move – while Instagram grew by 23% over the following year, Facebook would only grow by 3% during the same timeframe.

Facebook made a promise to Instagram users at the time not to ruin the platform with new features or to be too intrusive. For the most part, the company has been true to its word and it would certainly be fair to say that Instagram has maintained its integrity and core purpose over the years. Instagram has been somewhat integrated into Facebook but not to a huge degree; if you did not know that the two were owned by the same company, then you could very realistically not realise it on looks alone.

That said, there have still been a large number of different changes and updates to Instagram over the years and these have largely improved the platform. For instance, Instagram would originally only support a square image format in order to mimic old Polaroid photos. Later, it would introduce the ability to upload photos in a range of aspect ratios, creating many more possibilities over time.

Another perhaps overdue feature that was added in 2013 was video sharing. Users could record and share videos up to 15 seconds and with resolutions of 640×640. This was seen by some as an attempt to compete with other platforms that revolved around video sharing – such as vine. However, it was arguably a logical addition to the platform’s roster of features.

Then came more precise editing controls. Rather than just being able to add different filters, users could now alter different settings manually – controlling things like the brightness, the contrast, the saturation etc.

Instagram Direct was also added in 2013 and was another important upgrade. This allowed users to send images directly to other users. In 2015, new features were added to this mode, allowing for basic instant messaging and the ability to share multiple photos at once. The main function for this however is of course to share pictures that you think a friend or a contact will particularly enjoy.

And then came Instagram Riches…

Instagram Riches

Instagram Riches was added on August 2nd 2016 and at the time of writing, it is the newest big addition to Instagram’s functionality. It’s also one of the biggest game-changers for the platform and very much a product of its time.

Essentially, Instagram Riches allows users to add images and videos for their followers to see and that will disappear after 24 hours. These images don’t appear on the user’s profile grid on the feed and also allow for the inclusion of Live Video – which are Live Streamed videos that can last for up to one hour. Live video uses the same interface as the stories option but will self destruct instantly once they’re over.

Instagram Riches has a lot of potential for marketers and has many unique benefits outside of the main features of Instagram. The first reason for this, is that Instagram Riches appear in a different place to the other content on Instagram. These appear in small circles along the top of a feed, thereby drawing a lot more attention to themselves and at the same time increasing engagement.

The other reason that Instagram Riches are so successful and one of the reasons they are so much a product of their time, is that they can be likened to various forms of live content.

Right now, live content is all the rage. This was a big deal in 2015 and 2016 with the likes of Periscope and Meerkat. These were two massive ‘live streaming’ apps that enabled users to broadcast videos live to a global audience. These videos could be recorded and would then remain on the channel for a while for those who missed them. But the most exciting part of these platforms is being able to look at the world map (in Periscope at least) and tune in to all the people broadcasting live from anywhere in the world. You can see behind-the-scenes from live News broadcasts, you can see people vlogging from their kitchens over their morning cup of coffee and you can see people working out live.

Other Details

- Articles (TXT)
- 1 Ebook (PDF), 36 Pages
- 11 Graphics (PNG)
- 1 Salespage (HTML)
- Resource Report, Cheat Sheet, Mindmap, Social Media Images, Legal Page, Sales Video, Email Swipes
- Year Released/Circulated: 2022
- File Size: 46,606 KB

License Details:


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