Internet Business Models MRR Ebook

Table of Contents

Chapter 1: Launch Model …….. 1
Chapter 2: Advertising Models: Solo Ads .. 28
Chapter 3: eCommerce Profits ……………… 45
Chapter 4: High Ticket Programs …………… 64

Sample Content Preview

The most important part in every sales letter is the headline. It creates the first impression of your product. You need to hook your customers’ attention by writing about the results and benefits of your solution.

Specify it in the headline. Remember features tell and benefits sell so be specific and focus on the benefits and results. The more specific the results, the more attractive your headline is.

Next is the sub headline. Every good headline must have a sub headline to support it.

If at the start of your headline serves to hook your prospect’s attention, the sub headline on the other hand, pulls your prospect to read further. This usually appears under your headline or it can be above it and is 1 or 2 font sizes smaller than the headline.

The sub headline is also important to catch the attention of page “scrollers” to read what they are interested in. So, what matters is the supporting sales copy the sub headline is emphasizing on as it helps to pull the curiosity of your prospect further.

Next is the introduction. A sales letter doesn’t have to be ‘formal’. Despite the number of views it’s going to get, your writing tone should be that of a one-onone instead of a broad general address.

Share a little about yourself and how the prospect can relate to where you once were and how you can help him achieve his goals. Then, start addressing their problem.

If it doesn’t attract some of your prospects, it’s alright because this is also the time to weed out those who are not interested. You want to spend time and effort on those who are interested because they are the ones who are looking to pay to solve a problem.

Next is to regurgitate. Here, you exaggerate an existing problem by showing your prospect an inferior alternative over your offer.

For example, let’s say your prospects are looking for graphic design solution. They want to create eBook covers and do simple designs. Now not everyone can afford an Adobe Photoshop license as it is very pricey. Some even lack the design skill, time and money to do what is necessary. With this piece of information, your offer aims to solve their problem.

Now, mention the long-awaited solution to them. Introduce to them how your solution creates logos, eBook covers or avatars which they can use for their websites and digital products.

Don’t forget to provide the features and benefits your solution delivers. If you have more than one component to your solution, divide them into sections or categories.

The benefits of your products must be bold and colorized, advisably the color yellow for emphasis.

Next is handling objections. There will always be people who doubt amongst your prospects. The solution to this is to identify the top 10 or 20 questions you think your customers will ask and address them in your copywriting. We call this the F.A.Q or ‘Frequently Asked Questions’.

Write those questions down, and start answering them. Pick the top 3 to 5 frequently asked questions, answered by you and put them right after your solution.

Additionally, you can add testimonials from your past and active customers. It can be in the form of a social network post or a video testimonial. There’s also the ‘Money Back Guarantee’ option.

If you want to give your prospect confidence that you are not a scammer of any kind, then this option is worth considering. You could consider a 30 or 60- day money back guarantee where your customer can request for a refund within that period of time.

If you clearly receive a customer who has ill intentions of purchasing and purposely asking for a refund even though the product is good; we call them ‘serial refunders’ then no worries just block the customer from future purchases in your system.

Your money back guarantee is how you want to convince your customers and give them confidence that you stand by your product quality.

Name your price in the ‘Call to Action’. Notice how most sales letters reveal the price only towards the end? That is because once your prospect is exposed to the price, you need him to click on the button and make a decision to purchase now, not later. Waiting will lessen the opportunity to convert your prospect to a customer.

Finally, is your Post Script or ‘P.S’. This is the second most viewed part within a sales letter because most viewers are page ‘scrollers’. Their curiosity will drive them towards the end of your sales letter which is the P.S. This is where you must make your offer impactful.

Sum up your offer in 2 or 3 lines by reminding them about your ‘Money Back Guarantee’ section and Bonuses. You can even share the extended version of your testimonials here.

Keep in mind a lengthy sales letter will be deemed worthless if it doesn’t make sales out of it. Tackle this problem by ensuring you send a clear and concise message in the sales letter. Rule of thumb for good copywriting is to not use 10 words to describe something which you can say with 3 words or less.

If you truly need to make it longer, consider making a sales video. Chances are, you won’t be able to write every word you want to put in a sales letter. So, make a sales video with 80% likeness of your sales letter instead.

Outsource Your Work

In this module you’ll learn the steps on how and why you should outsource some of your tasks.

As your business grows, time is your most precious asset and it is more valuable than the money you are making. In the product launch model, creating a product is the most time consuming phase. To mitigate this, you can outsource the job to freelancers or buy private label rights (PLR) products. So, I’m going toshow you some sites to outsource your work, the dos of outsourcing and finally, purchasing an existing PLR content.

Whenever you want to outsource, you need to ensure you get the best freelancers to get the job done for you. To make it easier, my top two website picks are, Fiverr.com and Upwork.com.

First off is Fiverr.com; the largest marketplace for digital services. It lets you buy or sell any services starting at a flat rate of $5 per service. A service is known as a ‘Gig’.

Services offered are in multiples of $5, thus, no negotiation of price. It can also go higher depending on the complexity and requirements of the project. It can be anything from as simple as creating a logo to voiceovers.

Internet Business Models: Product Launch Secrets

To find out the best freelancers out there, make sure you evaluate your applicants and shortlist your best candidates. Once you’ve placed your order and aligned the timeline of your task, the next step is to wait for your job delivery.

Once the task is completed, you can then proceed to pay the freelancer. Next is Upwork.com. You can hire freelancers on an hourly basis or one off depending on your project requirements.

Upwork is unique because of its tracking tool. This tool makes it easier for you to track the progress of your project. You can use this tool to pay your freelancer base on their completion and timing.

Another interesting feature of Upwork is inviting freelancers to your job posting.I adviseto filter out the good and not so good applicants by sending them a message to understand if they can do the task. If you want to get to know them better, you may proceed with a phone, chat or video interview. But usually, approving them online by evaluating their portfolio is sufficient. Internet Business Models: Product Launch Secrets

Next part is the dos of outsourcing.

First thing you need to do is to clearly define the scope and schedule for your project. Keep in mind most successful outsourced project derives from a clear statement of what the client wants to accomplish.

Avoid generalizations at all cost.

Your freelancer needs accurate information to provide you with their realistic outcome and reasonable quotation. Similar to your schedule requirements, be precise on your timing or it will have a direct impact on the cost of the project.

Next is for you to evaluate a service provider like how you would evaluate an employee. Hiring a freelancer is no different than hiring employees. When you go through their portfolio and proposals, don’t hesitate to ask them questions.

Check their references and ask feedback from other clients who have previously worked with them. You can always ask them questions to clarify and eliminate your doubts. Don’t hire and hope for the best.

Thirdly, don’t choose a freelancer solely on the price. Now it may be tempting to hire a freelancer who could do the job at a cheaper price, never select a freelancer that way.

Experienced buyers who have outsourced many projects and evaluated hundreds of proposals always recommend avoiding the highest-price and lowest-price bid. Buyers usually report their successful projects when the freelancers offered a balance between good value and quality projects.

Other Details

- 1 Ebook (PDF), 80 Pages
- 1 Salespage (HTML)
- 4 Ecovers (PNG)
- Report
- Year Released/Circulated: 2017
- File Size: 109,444 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights