Internet Copywriting Handbook Mrr Ebook

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Table Of Contents

Introduction 3
Internet Copywriting Vs. Traditional Copywriting . . . . . . . . . . . . . . . . . . . . . 4
The Importance of Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Your Plan For Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Writing Web Friendly Copy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Keywords, Keywords, Keywords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Short and Sweet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Factors of Great Copywriting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Make Your Headline Shine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Headlines: How To Write Them . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Evaluating Your Headlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Universal Text Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
The Right Attitude . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
In Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

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Introduction

Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.

In this book, we will look at the basics of producing good copywriting for the web. But before we start there are a number of things that you should remember.

First, people do not read a website in the same way that they would read printed material. In fact, there are three characteristics which affect how a web user will react to the online content of a site.

It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there.

So if your text is too long, then they are less likely to read it. So if you want a web user to believe what you have to say, you must be able to back up the hype. In order for any web copy to be effective, it must take into account the characteristics mentioned above.

What is most important of all when looking at copywriting for the web, is not to underestimate the importance of the basics. If you just jump straight into it you may find yourself in trouble, and your site not being as effective as it should be.

Internet Copywriting Vs. Traditional Copywriting

One of the most important reasons as to why copywriting for the web is different is that the mindset of those who are going to be reading is different.

More often than not, most web pages will be found via a search engine. This is very significant, as it means that the person reading your site has been looking either for you or someone like you. So that puts them in control. This is because they will be focused on finding a particular product, service or piece of information.

So anyone visiting your site for the first time and has found it via a search engine will have a few questions in mind. “Have I come to the right place?” also “Will I find what I’m looking for at this page or site?” Finally, they would be asking themselves “Do I feel able that I can complete the task at this point?”

So what is vital is that you answer these questions in both your headline, and any sub-headlines you may have. It needs to be able to secure a response from this first time visitor immediately.

In order for this to happen, your writing needs to provide answers so that the visitor knows exactly what they are looking for. What is important when writing any copy for the web is that you reassure any visitors that they are in the right place, and that they should continue to read on.

Other Details

- Ebook (PDF), 27 Pages
- Salespage (HTML)
- Ecover (JPG)
- Year Released/Circulated: 2008
- File Size: 821 KB

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