Internet Marketing Explained Plr Ebook

PLR Ebook Table Of Contents

1. The Importance of Search Engine Optimization………………………………………………………. 2
2. The Importance of SEO in Internet Marketing ………………………………………………………… 3
3. Good Back Links and Why You Should Get Them………………………………………………….. 5
4. Search Engine Marketing Explained……………………………………………………………………… 6
5. Pay per Click Overview………………………………………………………………………………………. 8
6. Effective Adwords Campaigns …………………………………………………………………………….. 9
7. Different Ways to get Traffic……………………………………………………………………………… 11
8. Marketing via Email…………………………………………………………………………………………. 12
8. Social Marketing Overview……………………………………………………………………………….. 14
10. Important Social Marketing Websites …………………………………………………………………. 15
11. Much Ado about – Pinterest? …………………………………………………………………………….. 17
12. Should Banner Ads be Banned?…………………………………………………………………………. 18
13. An Explanation of Affiliate Marketing ……………………………………………………………….. 20
14. The Many Benefits of Referral Marketing …………………………………………………………… 22
15. Article Marketing Explained …………………………………………………………………………….. 23

Ebook Sample Content Preview

1. The Importance of Search Engine Optimization

Every person who has a website from which they want to derive some kind of income needs to be familiar with the various ways of internet marketing. Just as you cannot start up any other kind of business without advertising it, so you need to advertise your online business. But the ways and means of advertizing your online business will differ from how a bricks and mortar business is advertized.

Search engine optimization (SEO) could be defined as the art and science of dealing with publishing and marketing details that are important for the renowned search engines such as the Google, Yahoo and Bing. Most of the search engines out there display just ten results or so in a single page. Hence, the attention or focus of most of the internet users would just be on this first page alone. To move on to the next page and to dig deeper into search results, a searcher must not have gotten what they wanted in the first page or they would not want to use more resources.

In most cases, we get what we are looking for in the first page itself. Our searches are just superficial. Not everyone out there is using the internet for research purposes alone. Hence, the priority for the businessmen and traders dealing on the internet is to capture and occupy this first page in case of a search in their related category. Consider, for example, cars. There are so many cars out there in the world and so many manufacturers. Still, it is only a few cars that are displayed in the first page results when you search for cars with the search engine. Most of the attention goes to the top brands alone. Hence, there is heavy competition amidst the internet traders to get their branded products and services listed in the front result pages for the searches that are made in their respective category.

Is it quite easy to achieve this? The answer is certainly not, as there are plenty of similar products and commodities that are available in the international market. It cannot be easy to catch the attention of the entire internet community by occupying the first pages of search engine results. Outstanding SEO techniques have to be adopted to achieve this. Exemplary in-depth knowledge and understanding of the operations of the search engine crawlers and the algorithms corresponding to the search criterion are mandatory before you even start your venture. Only then you might start to see fruitful results from your attempts. Moreover, the numbers of others that compete with you to rank first or at least higher are extremely high.