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Table of Contents
Chapter 1: What is Internet Marketing and Why Should You Care? . 4
Who is Internet Marketing For?. 6
Let’s Do This! What You Will Learn …………………. 7
Chapter 2: Starting With Solid Foundations ………… 8
Choosing a Niche …………………… 9
So Then, How Do You Pick a Niche?……………. 10
Creating a Stunning Website …. 11
Chapter 3: Introducing Content Marketing ………… 13
What is Content Marketing? ….. 14
How to Fill Your Site With Stunning Content that Will Attract Visitors and Build Trust ………………. 15
What if You Can’t Write? …… 17
Chapter 4: A Basic Introduction to Social Media Marketing …………. 18
More Tips for Getting Your Social Media Right .. 20
Chapter 5: An Introduction to SEO ……………………. 23
How SEO Works ……………….. 24
SEO: Then and Now………………. 25
Modern SEO Best Practices ……. 26
Local SEO ….. 27
Final Words . 28
Chapter 6: An Introduction to PPC 29
How PPC Works ……………………. 30
Targeting Ads …………………… 31
Chapter 7: What is Affiliate Marketing? And the World of Internet Marketing ……… 32
How Affiliate Marketing Can Help You Promote Your Product …. 33
How to Make Money as an Affiliate ………………. 34
Welcome to the World of Affiliate Marketing …. 35
Chapter 8: More Strategies: Analytics, Press Releases, Email Marketing, Influencer Marketing and More ……………….. 36
Email Marketing …………………… 37
Press Releases . 38
Influencer Marketing ……………. 38
Analytics ………. 39
Conclusions ……… 39
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Chapter 2: Starting With Solid Foundations
As we saw in the introduction, internet marketing is for everyone and can apply to many different types of business. For the purposes of this book though, we are going to broadly categorize readers into two groups:
– Those with an existing business they want to promote
– Those wanting to set up an online business or make money directly through internet marketing
And for now, we’re going to concentrate on the second group. If you already have a business, this is still worth reading but if you’re in a rush to get to the good stuff, skip through to the section on website creation.
Choosing a Niche
If your plan is to build an entirely online business and to make money either directly from a blog, or perhaps by selling digital products, then the first thing you need to do is to choose a ‘niche’.
The term niche in this context essentially refers to a subject matter, an industry and an audience. In other words, a niche can be ‘health’ or it can be ‘knitting’. This is what your blog is going to be about, it is what the products you sell should be about and it will determine precisely who your business is marketed at.
Choosing your niche is one of the most important steps in creating a successful online business and the reason for this is that it will directly impact the amount of competition as well as the size of your audience. If your subject is ‘health’ then you’re going to be going up against millions of other websites and this is going to make your life very difficult indeed.
When you write a blog post on ‘how to get abs’, it’s going to be incredibly difficult to get that to the top of Google seeing as there are so many other blog posts on getting abs.
Likewise, if you post in a fitness forum and mention your ebook, then it’s not going to stand out or be interesting because there are so many others.
Conversely though, you also need to avoid choosing a niche that is too narrow. If the niche you choose is ‘earwigs as pets’, then it will only be a matter of time before you have marketed to the majority of that audience and there is no one left to buy from you…
Another important consideration when choosing a niche is what you can offer the audience and how much they are likely to spend. When creating a product, it is always useful to think in terms of the value proposition. This basically refers to what your product is offering to the buyer and what gives it its value, which should be much greater than the face value.
When you sell an ebook on getting fit for instance, the value proposition comes from the fact that your buyer will hopefully be much fitter after reading your book and applying the knowledge they learn. You’re not really selling a book at all, but rather a sexy, toned body. You’re selling confidence, you’re selling energy first thing in the morning and you’re selling physical attractiveness to the opposite sex.
People are willing to pay a lot for those things and thus you can afford to charge more for your ebook.
On the other hand, if you have a book on cats, then you can only charge people for learning a bit more about their pets – which isn’t something people are willing to pay as much for.
It’s also important to have a very clear target audience in mind. Draw up a buyer persona and think about the exact kind of person who would be interested in your product. Do they have enough disposable income? And do you know where you can reach them in order to market your product?
So Then, How Do You Pick a Niche?
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- Year Released/Circulated: 2022
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