Internet Traffic School MRR Ebook

Table of Contents

Chapter 1: Introduction: Why Traffic is Your Most Valuable Resource…..4
A Paradigm Shift in Your Approach to Traffic…… 7
Chapter 2: Quality vs Quantity.. 8
How knowing your customer lifetime value can help you build a fool-proof business model.. 11
Chapter 3: SEO Basics – How to Use Google to Bring Targeted
Visitors to Your Pages… 14
The Foundations of SEO……15
Chapter 4: Advanced SEO for 2020 and Beyond… 20
Preparing for the Googlepocalypse 25
Chapter 5: Content Marketing – Yes Content is (Still) King……. 28
How to Write a Stunning SEO Article That Readers AND Google Will Love.. 30
Chapter 6: Social Media as a Source of Big Traffic..34
Facebook Marketing Explained.. 35
Creating a Winning Facebook Page 36
Instagram, Twitter, and Beyond….. 39
Chapter 7: The Missing Ingredients: Branding and Messaging… 41
Branding as it Relates to Facebook Marketing (And the Rest of Social Media)…. 42
Branding Your Website… 44
Chapter 8: The User Experience…….46
Chapter 9: Growth Hacks That Really Work…… 49
Chapter 10: Conclusions: Knowing Your Goal…. 53
The Quality Check….54
Action Points……. 55

Sample Content Preview

The answer is of course the first person. Both people we know wear hats. But the first person is actively looking to buy a hat right now.

Thus the intent matches our content/store and this becomes a person that we very much want to bring to our site if we are paying for advertising.

That said, the person who searched the latter term might still be a better long-term customer – which is because they are a big fan of hats and likely to buy many more in future. So both these types of traffic have their merits, but it’s important to understand the difference.

But what you definitely want to avoid is that third kind of person: the person who searches “what to wear instead of a hat to keep your head warm.”

Here the topic is relevant, but the intent is all wrong. Likewise, someone who searches for “free eBooks” probably isn’t going to spend a whole lot of cash on your new ebook business.

How knowing your customer lifetime value can help you build a fool-proof business model

There are tons of different terms and metrics in business and while it’s not crucial to know what all of them mean, understanding at least a few of these terms will help you to earn more profit in less time and make fewer mistakes along the way.

Of all those different terms and ideas, one of the single most important is something called ‘Customer Lifetime Value’ or ‘CLV’. If you understand what this term really means, then you can build a business that will be entirely fool-proof and that will guarantee you a certain ROI. Don’t believe me? Read on.

As we’ve seen, CLV stands for ‘Customer Lifetime Value’. If we break this down, then we can work out what that term probably means:

this is the value of a customer to us over their lifetime. This can also apply to visitors – units of traffic.

The way to start calculating this metric is to think about how much profit we get from each product or service we sell. This is the price we charge, minus the overheads of COGS (cost of goods sold). So if a customer buys a hat from us that cost $20 to manufacture but which sells for $100, then that customer was worth $80 to us.

Only most customers will buy more than one product. Most customers will buy lots of products over their lifetime. And so now you also need to work out the value of the customer over their lifetime. If the average customer buys 4 things from you, then the average value of that customer is 4 x $80 or $320.

So, how does this guarantee we’ll make profit?

Well, now we know how much we should pay for our customers! If you use an advertising method such as PPC (pay per click advertising) then you know how much you are paying for each visitor to your site (perhaps 10 cents). Now, if you know the conversion rate of your website – what percentage of visitors buy something – then you now know how much you are paying per customer.

If your conversion rate is 1%, then you get one sale for every $10 you spend.

And seeing as the average CLV is $320, you’re now making $310 profit for every $10 you spend!

That’s a flawless business model but only once you’ve managed to get your funnel to this point and only if you have the money you need to invest upfront to get the ball rolling.

What this also means, is that by fixing certain other metrics, you can increase the amount of profit you are making with no downsides. For example: by making your traffic more targeted.

How does this work? Essentially, if you have more of the right people coming to your website, that is going to improve your conversion rate. That acts as a force multiplier, meaning that all the other important metrics also increase in your favor.

What this also means, is that you can now drive more people into that funnel by increasing your traffic-acquisition strategies. Now you’re going to have even more people going through the same process and being convinced to buy from you!

The quality of traffic increases the amount of sales you make per person. You then increase the quantity of traffic in order to drive even more sales and to ramp up the machinery you have in place.

Chapter 3: SEO Basics – How to Use Google to Bring

Targeted Visitors to Your Pages

SEO stands for “search engine optimization.” This means designing your website and pages in such a way as to appear at the top of Google queries. So if you sell hats, you want your website to come up whenever someone searches for “buy hats online” or whenever they search for “the best hats summer 2020.”

(I don’t know… I don’t sell hats!)

This is very important for businesses that want to increase traffic, seeing as MOST of us now head to Google first when we are looking for a product, service, or informational website.

What’s more, is that SEO brings targeted visitors to your page. Because these are people who have searched for the thing that you are offering, meaning there is a higher-than-average chance that they are interested in buying from you.

So, how do you get started with SEO? What is the process? What terms do you need to understand? Read on for a quick and comprehensive guide to SEO basics that will benefit you no matter what your current level of experience.

The Foundations of SEO

SEO essentially boils down to “second guessing Google.” More specifically, the aim is to try and understand Google’s “algorithms.” An algorithm is of course a piece of code or math that is designed to produce a desired outcome by churning the information fed to it.

The algorithms that drive Google are designed to try and sift the way for information and then match that information to the user and the search term they used.

Google is not interested in giving you free promotion. It has no agenda. The only goal for Google is to help people find the information they are looking for in a high-quality manner. Why? Because if someone finds great information when they use Google, then they are likely to come back to Google and use it again! All this is handled automatically – no human is responsible for searching through every website and deciding where it should “rank” (how high up it should go in the results) for any given search term. That’s where the algorithm comes in.

Other Details

- 10 Articles (TXT)
- 1 Ebook (PDF), 56 Pages
- 6 Graphics (PNG)
- 1 Salespage (HTML)
- Checklist, Resource, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2021
- File Size: 33,385 KB

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