Ipod Video – How To Make Your Video Go Viral Plr Ebook

Table of Contents

CONTENTS

INTRODUCTION VIRAL VIDEOS, A DEFINITION 6
1 CONTENT: WHAT GOES INTO A VIRAL VIDEO? 7
POPULAR CONTENT 8
TUTORIALS 9
GET TOPICAL 9
THE INTERNET’S FUNNIEST HOME VIDEOS 10
ANIMALS, KIDS AND BABIES 10
STAR WARS 10
2 THE HOOK: GRABBING THE VIEWER’S ATTENTION 12
THE FIRST TEN SECONDS 13
TRIAL RUN 13
3 TARGETING YOUR TARGET AUDIENCE 15
STAY INVOLVED 16
STAY TRUE TO YOUR STYLE 16
4 FROM LIVEJOURNAL TO TWITTER: USING SOCIAL NETWORKING SITES TO GET YOUR VIDEO OUT THERE 18
A BRIEF HISTORY OF MYSPACE 18
MAKING CONNECTIONS 19
GET TO KNOW YOUR FELLOW VIDEO MAKER 20
5 WORD OF MOUTH: HOW VIDEOS GO VIRAL 22
FACEBOOKIN’ 23
6 FLEAMARKET MONTGOMERY: USING VIRAL VIDEOS AS A POWERFUL MARKETING TOOL 25
WHAT MAKES SAMMY STEPHENS SO GREAT? 25
A LEVEL PLAYING FIELD 26
7 AN ART, NOT A SCIENCE: WHY VIRAL VIDEOS ARE A TRICKY BUSINESS 28
THE LUCK OF THE DRAW 28
KEEPING AT IT 29
8 TALKING REALLY FAST AND OTHER TRICKS TO FIT ALL THE RELEVANT INFORMATION INTO A TWO MINUTE VIDEO 31
WHAT REALLY IS RELEVANT? 31
TRIMMING THE SCRIPT 32
TRIMMING THE VIDEO 33
SHOW, DON’T TELL 33
9 INSIDE JOKES: UNDERSTANDING THE VIRAL CULTURE OF INTERNET COMMUNITIES 35
MEMES, MEMES EVERYWHERE 36
WHAT’S SO FUNNY ABOUT NATURAL SELECTION? 37
10 FINE PRINT: WHAT YOU ABSOLUTELY NEED TO KNOW TO KEEP FROM BEING SUED 39
COPYRIGHT LAWS 39
ESSENTIALLY, HERE’S WHAT YOU CANNOT DO… 40
AND NOW, WHAT YOU CAN DO… 40
DEFAMATION 41
THE FACT OF THE MATTER 41
11 DOING IT YOURSELF: A CRASH COURSE FOR THE BEGINNING VIDEO MAKER 43
PRE-PRODUCTION 44
WRITING 44
FINDING ACTORS 44
SHOOTING 45
THE THREE LIGHT SETUP 45
THE AXIS 46
SOUND 47
POST PRODUCTION 48
EDITING 48
FINE TUNING 49
PRACTICE, PRACTICE, PRACTICE 49
CONCLUSION 52

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INTRODUCTION
VIRAL VIDEOS, A DEFINITION

We hear a lot about viral marketing these days, and especially viral videos. This method of exposure is pretty easy to understand, actually; it’s just word-of-mouth, but on the internet. “Viral” refers to the contagious nature of successful viral marketing. One person enjoys it and spreads it to two other people, those two spread it to two other people, and so on and so on. This is why someone can post a two minute video on Youtube, show it to a few friends, and within a week have hundreds of thousands of views.

This can make advertising or just making a video for fun and getting it to a wide audience a work-free endeavour. You put something out there, everyone likes it, and they start sharing it with one another, posting it on their blogs and MySpace pages, and, if you’re really lucky, maybe it gets featured in a mainstream news outlet or even commented on in a late night talk show monologue.

That is… as long as people do like it. It’s actually kind of tricky to stumble upon just the right idea, something that will hook the viewer and inspire them to tell all their friends “You gotta see this!” As such, we can’t guarantee any video you make will go viral, since nobody, not even the people who regularly reach millions of hits on their videos, know exactly what that special ingredient is. But, we can send you in the right direction, and you may just get that lucky break into the so-called collective consciousness.