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Table of Contents
Chapter 1: What Is Copywriting? . . . . . . . . . . . . . . . . . 6
Chapter 2: Making Copywriting Speak To the Customer . . . . .. . . . . . 1 0
Speak to Your Customers via Web Copy . . 1 0
Chapter 3: The Art of Keeping It Simple in Copywriting . . . . . . . .. . . . 1 3
Keep Your Web Copy Simple . . . . . . . . . . . . . . . . . . . . 1 3
Chapter 4: Copywriting for the Online Reader . . . . . . . . . . . . .. . . . . . . . 1 7
Chapter 5: Two Essential Tools You Need When Copywriting . . . . . . . . . . . . . 2 1
Tools of the Trade for the Copywriter . . . . . . . . . 2 1
Chapter 6: The Importance of Copywriting to the Selling and Marketing
Industry . . 2 4
Critical Web Copywriting Exposed! . . . . . . . . . . . . 2 4
Recommended Resources . . . . . . . . . . . . . . . . . . . . . . . . . . 2 8
Recommended Reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 8
All-in-One E-Commerce Solutions . . . . . . . . . . . . . 2 8
Recommended Payment Processors . . . . . . . . . 2 8
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Chapter 1: What Is Copywriting?
Copywriting is basically marketing. Copywriting is persuasive and it promotes an overall idea about a company, product or service. It is one of the most important aspects of marketing.
Copywriting can include anything from slogans to articles. Understanding copywriting is essential to being able to successful run a marketing campaign. Basic copywriting has the single intention of selling. The reason for the copy is to sell a product or service. When it comes to website copywriting, though, there are two main intentions.
Website copywriting has the goal of selling and also a goal of boosting search engine rankings. For this reason, website copy is usually more in depth and wordy than the typical copy.
Copywriting is the aspect of choosing words and text. It does not usually include the look of the copy. However, when it comes to website copy, all aspects are considered.
Since the main idea of copywriting is to sell an idea, product or service, it is very important for a business owner to understand what makes up a good copy. It is all about quality content that gets to the point and captures the potential customer’s attention.
Copywriting is about knowing how to use words. You have to know how to manipulate them and put them together in a way that achieves your ultimate goal. A good copy will grab attention and make people excited.
Other Details- 3 Ebooks (PDF), 30 Pages
- 1 Salespage (HTML)
- Year Released/Circulated: 2007
- File Size: 1,649 KB
License Details:
[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites