Linkedin Business Essentials PLR Ebook

Table of Contents

Introduction
#1: Critical Areas to Consider
#2: Reasons to Use LinkedIn
#3: Creating a Vision
#4: Setting Strategic Goals
#5: Finding your LinkedIn Voice
#6: Building LinkedIn Platform
#7: Setting Up LinkedIn Account
#8: Creating your Company Page
#9: About LinkedIn Groups
#10: Creating Publishing Plan
#11: Building a Community
#12: Evaluating Results
Conclusion

Sample Content Preview

But first, let’s discuss why someone should use LinkedIn. The #1 advantage of LinkedIn is it’s all Business! LinkedIn is a business oriented social media networking service. It allows businesses to build a personal and business brand by providing both personal pages and a business page. LinkedIn can also increase visibility of products and services for your company. Through LinkedIn’s groups, you can participate in targeted and relevant business groups to establish your authority and leadership in your area, build connections with prospective clients, and develop new strategic partnerships.

You might ask yourself, “What can LinkedIn do for me?”

Great question! LinkedIn is an easy and effective way to find like-minded people and business associates. LinkedIn allows users to read a person’s business history on a single page. You can also see whom they associate with and other people they know, allowing you to reach out and make a connection with them as well.

Top 8 Reasons to Use LinkedIn

Build your Social Reputation. LinkedIn is a great tool for people to outline their experience, accomplishment, organizations and network.

Find Qualified Employees. Looking for an employee? Use your connections to search out qualified candidates. LinkedIn also has a job posting board, for a fee.

Make New Connections. Use LinkedIn and do a search for people in your niche or area of business. LinkedIn has an introductions tool that you can use to give you a written introduction for a person you want to connect with.

Increase your Google Ranking. Well-written LinkedIn profiles typically earn a high rank on the front page of Google. The more information you have such as LinkedIn (or Blog articles), the higher your Google ranking.

Check out Competition, Customers, Partners. LinkedIn is a great tool for research and to see what groups your customers and potential customers belong to.

Groups. Groups are a great way to network. Use groups to make connections with others within the group.

Recommendations. LinkedIn has a recommendation system where you and your contacts can recommend individuals and other companies, and in turn, they can recommend you.

Use it on your smart phone/tablet. Log in just about anywhere to post an entry, make a recommendation or find a new contact.

Now, let’s discuss the seven steps to a successful LinkedIn plan in the consequent chapters.

#3: Creating a Vision

Creating a vision for your social media platform will vary slightly for each social media site. In general, you want to decide the following for your business.

What is the picture of your future for your Social Media Strategy?

Where do you see your business in the next five years?

What do you want your business/brand to be known for?

What’s your legacy?

Remember, LinkedIn is all about business. Your vision for your LinkedIn platform should also be all about business. Some examples are below:

Vision Example #1:

To become the leading resource on LinkedIn for creative and cool basket weaving ideas!

Vision Example #2:

To help 1000s of men and women with chronic health conditions experience renewed health and happiness!

Vision Example #3:

To moderate the most popular and engaging “Internet Marketing” group in LinkedIn.

Vision Example #4:

To create an increase of new strategic JV partners to take my business to new levels.

Vision Example #5:

To become the predominant “your niche” consultant (and guru) in LinkedIn.

ACTION STEP: Write a short one sentence LinkedIn vision statement that aligns with your business objectives and inspires and motivates you to keep building your Social Media Platform!

#4: Setting Strategic Goals

According to an eMarketer Report, 80% of businesses incorrectly begin with tactics instead of goals. Goals for your LinkedIn profiles need to be specific, measurable, attainable, relevant, and timely (SMART goals).

Set strategic goals that are attainable for your company. You will measure these goals periodically to evaluate your efforts. Strategic goals for LinkedIn might look like these.

Other Details

- 1 Ebook (PDF, DOC), 21 Pages
- 4 Ecovers (PSD, JPG, PNG)
- Year Released/Circulated: 2021
- File Size: 74,018 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list (giveaway against an email)
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can convey and sell Private Label Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites