Linkedin Marketing 30 Made Easy Personal Use Ebook

Table of Contents

Section 1: LinkedIn Basics
Chapter 1: What is LinkedIn all about? 07
Chapter 2: What LinkedIn can do for your Business? 11
Chapter 3: Shocking LinkedIn Marketing Facts to Consider 16
Chapter 4: LinkedIn Walkthrough 20
Section 2: Linkedin Business Solutions
Chapter 5: Talent Solutions 26
Chapter 6: Marketing Solutions 29
Chapter 7: Sales Solutions 32
Chapter 8: Learning Solutions 35
Section 3: Marketing on LinkedIn – Step by Step
Chapter 9: LinkedIn Company Pages 39
Chapter 10: LinkedIn Groups 42
Chapter 11: Advertise on LinkedIn 45
Chapter 12: Smart Ways To Get Leads on LinkedIn 48
Chapter 13: How to do Affiliate Marketing on LinkedIn 52
Chapter 14: Using the LinkedIn Feed for Market Research 56
Chapter 15: Small business resources to help you get more out of LinkedIn 59
Chapter 16: Going Premium with LinkedIn 63
Section 4: Additional Tips to consider Chapter 17: Dos and Don’ts 67
Chapter 18: Premium tools and Services to consider 72
Chapter 19: Shocking Case Studies 77
Chapter 20: Frequently Asked Questions 83
Conclusion 88
Top Resources 89
Special Offer 90

Sample Content Preview

But describing LinkedIn as such barely does it justice. LinkedIn can be best described as a social network with features designed to benefit the business community as a whole. The main goal of this social network is to connect its members on a professional level.

Just like any other social networking site, LinkedIn allows people to join it for free and to create a social profile. Whereas other social networks are mostly designed as billboards for people’s interests, hobbies, everyday moments and thoughts, LinkedIn is designed to highlight career related information.

LinkedIn profiles emphasize information such as professional or labor skills, employment history and education. Also, unlike common social networking sites, social contacts are not called followers or friends, but “connections”, as to establish a professional tone to interactions made by people on the platform.

These connections allow members to connect with people with whom they have worked, gone to school with, or with people that they know on a professional level, whether online or offline.

The big advantage that LinkedIn offers to its regular users is that it allows them to be discovered by companies looking for employees thanks to the massive amount of data that LinkedIn users provide the platform with, including job titles, geographical locations, skillsets, industry information and much more.

On a purely practical level, this means that users looking for new career options as well as for ways to expand their professional reach can use LinkedIn as a great platform to boost their efforts because it is a powerful way to connect with employers as well as with other people that might help them to learn a lot more about their own career path.

And much like on Facebook, users can customize their LinkedIn accounts so they are served only the best career related info, including personalized job listings. Also, a LinkedIn profile is currently valued like a well-crafted resume, and lots of people have had success in using the platform to find their dream jobs!

LinkedIn can also be used as a great educational resource, as lots of famous business people have LinkedIn profiles that any user can follow to find helpful tips from the most seasoned of professionals from around the world.

So now you know that LinkedIn is a great platform to kick start a professional career and to find the perfect job without ever leaving your house, but what if you are already running your own company? How can LinkedIn help you grow your business? We are glad you asked, because we are going to give you the answer in our next chapter!

Chapter 2: What can LinkedIn do for your Business?

Ok, so it is obvious by now that LinkedIn represents a major shift in what the social media revolution offered to the public because it showed people that it was completely possible to create a social marketing platform that could be as user friendly as it was serious.

Not only because it got away with the “trivial” nature of every other social media platform and allowed people to use their social profiles as online resumes for free, because it also allowed companies to establish an online presence that didn’t have anything to do with entertaining their social audience.

And you can thank this to the fact that, perhaps inadvertently, LinkedIn slowly became a sort of data rich environment, a place containing the type of information about the modern job market that companies would have paid millions to just peek at.

And that is perhaps why, in 2016, Microsoft paid almost $27 billion for it. What does it say about its potential to drive business then? Let us provide you a few reasons why we think that your business will benefit from being on LinkedIn.

You can use LinkedIn to hire the best talent on the net

LinkedIn is a great place for job seekers to find their dream job precisely because it is also a great place for businesses and companies of all sizes to attract the best talent and to recruit the best employees from the world’s largest talent pool.

Businesses can access recruiting tools that will allow them to post jobs to target the right candidates for the job offered, to find and source active as well as passive talent and to seize the collection of skills offered by these talents to further build their brands.

You can use LinkedIn as a marketing platform

And best of all, as a marketing platform to reach the largest professional audience in the world. You can easily reach the best fit for your business so you can further develop your brand, increase your visibility and make new business connections possible.

Marketing options on LinkedIn are pretty varied, and they include powerful promotional tools such as sponsored content that can reach people on any device, dynamic ads to market to professionals on the go, and display ads for those doing their job at the office, among others.

You can use LinkedIn to Sell

LinkedIn can increase your commercial potential by providing you with a platform that is designed to drive social selling efforts with real time sales intelligence. And what this means is that LinkedIn is backing an entire platform with non-intrusive sales solutions.

Other Details

- 1 Ebook (PDF), 91 Pages
- 1 Salespage (HTML)
- Resource Report, Cheat Sheet, Mindmap, Special Report
- Year Released/Circulated: 2017
- File Size: 6,610 KB

License Details:

[YES] Can use
[NO] RESELL OR GIVEAWAY