List Building Expert MRR Ebook

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Table of Contents

Chapter #1 – Why You Need a List . 7
Consumer Behavior … 7
Without A List, You Are Losing Money … 8
What Lists Bring To Your Business . 9
Chapter #2 – Picking an Autoresponder 11
Why You Should Use a Professional Service .11
If You Want To Host Your Own Autoresponder 12
Factors to Consider …13
Chapter #3 – Setting up an Opt-in Form 16
Complying With The CAN-SPAM Act .16
Differences Between Autoresponders ..17
The Power of a Squeeze Page …17
Designing Squeeze Pages ..18
Remember To Split Test Squeeze Pages …19
Chapter #4 – Ways to Grow Your List 21
15 Techniques to Build a Huge List …21
Do Not Forget …23
Create Demand Through Third Party Platforms 24
Chapter #5 – List Segmentation .26
Market Segmentation …26
Possible Segments 27
Why You Should Use Segments 28
How This Impacts Your Marketing 29
Chapter # 6 – Plain Text Emails vs. HTML Emails …31
What Products Do You Want To Promote? …32
What Is Your Target Audience?.33
What Is The Type Of Newsletter That You Offer? .33
A Word About Branding 33
Developing Your Brand .34
Chapter #7 – Structuring Your Email .36
Example of the First Email to Send to Your Subscribers 39
Chapter #8 – Writing Attention-Grabbing Subject Lines 41
Offering Value to Your Audience ..42
Giving a Sense of Urgency .42
Giving a New Knowledge ..43
Psychological Triggers …43
Chapter #9 – Using Emails To Build a Relation With Your Audience ..46
A Note On Establishing Trust With Your Audience46
Personal Branding and List Building ..47
Types of Content That Always Work For Your Email Marketing Campaign ..48
Chapter #10 – Tracking Your Metrics 51
A Note About Split Testing 52
Tracking Your Campaign With Aweber .53
Conclusion 54

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Chapter #2 – Picking an Autoresponder

There was a point in time where building a list and maintaining it required a great deal of manual work. Before the autoresponder, people who wished to maintain a list were faced with the daunting task of adding contact information, crafting messages, sending messages, etc.

Companies would spend so much time maintaining communications with their customers that would take away from other aspects of their business. Thankfully, this is no longer the case. The autoresponder has streamlined this aspect of businesses.

When you set out to begin building a list, one of the most important things to have in place is an autoresponder.

An autoresponder allows you to acquire, store, and communicate with your leads. Once you capture a lead, your autoresponder will allow you to get the most out of your lists.

Why You Should Use a Professional Service

Before we get into what you should do with an autoresponder, here are some reasons why you should choose a professional autoresponder service:

1. Professional autoresponders offer many benefits. They ensure that your message is deliverable by offering spam filter checks that will alert you if your email is likely to be sent to your customer’s spam
folder. Overall, it is the goal of the autoresponder service to ensure that your messages have maximized delivery. Without a professional autoresponder, you run the risk of failing to recognize potential errors.

2. Aside from automatically capturing leads for you, autoresponders will take care of any opt-out/unsubscribe requests, which will free up the time you may have spent trying to do this manually.

3. Professional autoresponders frequently backup your lists, which significantly decreases the chance that you will lose your list. After investing time in building your massive list, the last thing that you want is to lose your list to something unexpected.

4. As stated before, there are a number of advantages to using a professional autoresponder. If you plan on keeping track of your open rate, opt-out rate, response rate, and things of that sort (which you definitely should be doing to increase the effectiveness of your campaigns), a professional service will provide analytics for those areas.

Some of the most popular autoresponder services that are available are: Constant Contact, AWeber, MailChimp, OfficeAutoPilot, Infusionsoft and iContact.

If You Want To Host Your Own Autoresponder

The advantage of hosting your own autoresponder is that once you

purchase the software, you own the program and you do not have to worry about additional fees. You do not have to pay a company to run this software and you will not incur monthly charges.
If you are interested in taking this route, check out these autoresponders:

1. Interspire

2. arpReach

Ultimately, keep in mind that this option will require more work on your part to ensure that you are maintaining your list. However, this may turn out to be an option for you.

Factors to Consider

When choosing an autoresponder, you should compare services and decide what is best for your situation. Some factors that you should compare are:

1. Usability: the interface should be simple enough for you to manage quickly and effectively.

2. Cost of service: make sure that the cost of the service is one that fits within your budget. Some services may even be free up to a certain amount of emails or may include trial periods.

3. Features: not all services provide identical features. For example, some give you the option to create your own email templates, others may be beneficial for split testing, some may have larger image storage, etc.

Whichever route you decide to go with your autoresponder, keep in mind that it is best to research different software and services thoroughly before making a decision. You do not want to lose time trying to transfer a large list to another system later on down the line. Choose the best option for your situation early on to avoid this pitfall.

Chapter #3 – Setting up an Opt-in Form

Now that we have discussed how to select an autoresponder, we can move on to setting up an opt-in form. An opt-in form is what you will use to capture your leads. You may have visited a site recently and noticed a pop-up form or even a form that has been strategically placed on the website encouraging visitors to join their mailing list. That form you encountered is the opt-in form.

When a user fills out your form and decides to opt-in, they are giving you permission to send emails to them. Some autoresponders will provide what is known as a double opt-in, in which a user will receive a confirmation email to make sure that you have the correct information. If the service you provided gives you the option to use double opt-in, it is good to use this as it will help you filter out unresponsive customers.

Complying With The CAN-SPAM Act

By using the opt-in form, you are also complying with the CAN-SPAM Act. There is some confusion about what the CAN-SPAM Act means, but all that is does it set guidelines for marketers to send emails in a legitimate manner.

The CAN-SPAM Act requires marketers to obtain permission for sending emails from users. It also requires that you provide a way for users to opt-out in each email that you send. The process for opting out should be easy for the user; one click should allow the user to be removed from your list.

Other Details

- 10 Articles (TXT)
- 1 Ebook (PDF), 54 Pages
- 5 Graphics (PNG)
- 1 Salespage (HTML)
- 10 Ecovers (PNG)
- 16 Promotional Ad Materials (Emails, Banners)
- Year Released/Circulated: 2016
- File Size: 19,130 KB

License Details:

[YES] Can be used for personal use
[YES] Can be sold
[YES] Can be packaged with other products
[YES] Can be offered as a bonus with other things you sell
[YES] Can be added to paid membership sites
[YES] Can be offered through auction sites
[YES] Can sell with Resale Rights
[YES] Can sell with Master Resale Rights
[NO] Can be given away
[NO] Can sell with Private Label Rights